全球领先的新经济产业第三方数据挖掘与分析机构
关于“亚迪”的报告
艾媒报告 |2019全球及中国汽车动力电池行业研究与商业投资决策分析报告
本报告涉及企业/品牌包括:宁德时代、松下、比亚迪、LG化学、AESC、三星SDI、国轩高科、力神、孚能、比克、沃特玛、特斯拉、北汽新能源、宝马、日产、上汽荣威、奇瑞、现代、雷诺、大众、华泰、雪佛兰、江淮、吉利、江铃、丰田、三菱、东风、起亚、沃尔沃、猛狮科技、中航锂电、雄韬电源、格林美、邦普集团、豪鹏科技、超威集团、西恩科技、华友钴业、寒锐钴业、桑德集团、光华科技、芳源环保
受益于新能源汽车产业的发展,全球动力电池行业发展迅猛。iiMedia Research(艾媒咨询)数据显示,2018年全球动力电池装机量达到92.5GWh,同比增长45.8%。全球排名前十的动力电池企业市场占有率达到88.7%,宁德时代、松下、比亚迪连续两年抢占市场前三位。同时,中国动力电池行业进入快速发展阶段,2018年中国动力电池市场规模突破820亿元,中国动力电池市场集中度高,前十名企业的装机量达到整体的83.2%,宁德时代、比亚迪持续稳固行业龙头地位。作为动力电池产业衍生行业,中国电池回收行业处于起始阶段,目前已形成由生产者主导的回收和以专业第三方为主体的回收两种模式。总体而言,汽车动力电池行业呈现四大趋势:一是产销量持续快速增长,行业集中度在竞争中提升;二是动力电池系统销售价格有力下降,上游材料成为关键因素;三是动力电池发展利好,但负面事件频发仍引担忧;四是动力电池回收路线渐趋清晰,商业体系仍待健全。
Due to the development of new energy vehicle industry, the global power battery industry is developing rapidly. According to iiMedia Research, the global installed capacity of power batteries reached 92.5GWh in 2018, up 45.8% year on year. The market share of the world's top ten power battery enterprises reached 88.7%, and Ningde times, Panasonic and BYD have occupied the top three positions in the market for two consecutive years. Meanwhile, China's power battery industry has entered a stage of rapid development. In 2018, the scale of China's power battery market has exceeded 82 billion yuan, and China's power battery market is highly concentrated. The installed capacity of top ten enterprises has reached 83.2% of the total. As a derivative industry of the power battery industry, China's battery recycling industry is at the initial stage, and has formed two models of producer-led recycling and professional third-party recycling. In general, the automobile power battery industry presents four trends: first, the production and sales volume continue to grow rapidly, and the industry concentration increases in the competition; Second, the sales price of power battery system has been greatly reduced, and the upstream material has become a key factor; Third, the development of power battery is good, but the frequent occurrence of negative events is still worrying; Fourth, the recycling route of power batteries is becoming clearer, and the commercial system still needs to be improved.艾媒咨询 | 2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
全球汽车电动化转型趋势愈演愈烈,各国正加速布局新能源汽车产业,全球新经济产业第三方数据挖掘和分析机构 iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告》数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为11.5千亿元,同比增长16.2%,2025年有望达到23.1千亿元。艾媒咨询分析师认为,中国市场需求强劲符合长期发展趋势,市场规模的高增长有望持续发展。消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、轮胎安全、自动泊车成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Global automotive electric transformation trend intensified, countries are accelerating the layout of new energy automobile industry, the global auto industry third-party data mining and analysis institutions “iiMedia Report | Monitoring and case study report of global and Chinese new energy vehicle industry from 2024 to 2025”according to data with the development of science and technology and the rising cost of fuel vehicles, new energy vehicles consumer demand is gradually increased, promote the manufacturer product force and the rapid growth of new energy vehicle sales.Data show that in 2023, China's new energy vehicle market size is 1.15 billion yuan, year-on-year growth of 16.2% and is expected to reach 2.31 billion yuan in 2025. iiMedia consulting analysts believe that the strong Chinese market demand is in line with the long-term development trend, the high growth of market size is expected to continue to develop. Consumers have higher expectations for the endurance process and safety performance of new energy vehicles. Long endurance, tire safety and automatic parking have become the key aspects that consumers consider when buying cars. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of the growth rate of the first-line market, the sinking market has become a new development opportunity for new energy vehicles.艾媒报告|2019-2021年中国电动汽车充电桩行业现况及发展前景分析报告
本报告研究涉及企业/品牌/案例:易事特集团,众业达,科陆电子,科士达,九州电气,英威腾,动力源,中恒电气,和顺电气,通合科技,奥特迅,特锐德,特斯拉,比亚迪,北汽新能源,上汽,宝马,日产,吉利,大众,现代,江淮,蔚来,威马,小鹏,游侠,奇点,理想,合众,拜腾,零跑,博郡,爱驰
随着中国社会环保意识逐渐增强,新能源汽车行业的发展成为解决石油资源短缺、降低大气污染的关键点,在社会需求、政府扶持以及民营资本的刺激下,中国新能源汽车保有量达344万辆,同比增长72.9%。在新能源汽车的发展下,特别是出租车、网约车的电车化政策,推动了充电桩的产业发展。中国的公共充电桩主要是依靠向使用充电服务的车主收取一定服务费来获取盈利,易事特集团、众业达、科陆电子等充电桩制造商均已成功上市。但是,目前城市中不少地区部分场所如商场地下停车场有比较多闲置的充电桩,而部分人流车流较大的场所如学校、医院周边却存在充电桩不足、排队充电的问题。电动汽车充电设施维护不到位、服务能力不足是充电桩运营行业里普遍存在的问题。2019年8月,央视媒体调查发现,不少用户在充电桩APP里反映类似充电桩损害、无法使用、无人维护等投诉。
With the gradual enhancement of China's social awareness of environmental protection, the development of the new energy vehicle industry to solve the shortage of oil resources, reduce air pollution key points, in the social demand, government support and private capital, China's new energy vehicle ownership reached 3.44 million vehicles, an increase of 72.9% year-on-year. Under the development of new energy vehicles, especially the tram policy of taxis and network-based vehicles, the development of charging piles has been promoted. China's public charging piles mainly rely on charging a fee to the owners of charging services to make a profit, easyJet Group, Creeda, Colu Electronics and other charging piles manufacturers have been successfully listed. However, at present, many places in many areas of the city, such as shopping malls underground parking lot has more idle charging piles, and some of the larger traffic places such as schools, hospitals around the problem of charging piles, queuing charging. The inadequate maintenance of electric vehicle charging facilities and the lack of service capacity are common problems in the charging pile operation industry. In August 2019, CCTV Media found that many users in the charging pile APP reflect similar charge pile damage, unusable, unmaintained complaints.艾媒咨询 | 2025年中国汽车消费市场调研与消费行为调查数据
近年来,在“双碳”目标持续推进、智能科技加速迭代与居民消费需求不断升级的时代背景下,中国汽车消费市场正经历前所未有的深刻变革与蓬勃发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国汽车消费市场调研与消费行为调查数据》数据显示,2024年中国民用汽车拥有量为35268.00万辆。未来,随着经济持续发展、交通基础设施不断完善以及汽车智能化、电动化的推进,民用汽车拥有量有望继续增加。在2025年中国汽车消费者购车行为中,51.36%的消费者表示为首次购车,37.19%的消费者表示为旧车置换新车。这表明中国汽车消费市场仍然存在大量潜在消费者,市场潜力依旧巨大。在购买/计划购买汽车动力系统类型中,44.04%的消费者选择电动,37.54%的消费者选择油电混合,说明在汽车市场消费者更倾向于选择更加环保节能的电动车和混动车。在汽车消费者购买/计划购买汽车预算中,40.85%的消费者预算为15-20万元,10-15万元的消费者占比也有25.62%。这说明大部分消费者在购买/计划购买汽车时选择的价位一般为中等价位或中低价位的汽车。艾媒咨询分析师认为,未来,中国汽车行业需聚焦技术创新与用户体验优化。车企应加大研发投入,提升新能源汽车续航、充电速度等关键性能,完善智能驾驶技术;同时,要优化销售与售后服务体系,满足消费者多元化需求,挖掘下沉市场潜力,推动汽车消费市场持续健康发展。
In recent years, against the backdrop of the continuous advancement of the dual carbon goals, the accelerated iteration of intelligent technologies, and the constant upgrading of residents' consumption demands, China's auto consumption market has been undergoing unprecedented profound changes and vigorous development. According to the latest "iiMedia Report | Research data on China's auto consumption market and consumer behavior survey in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of civilian vehicles in China will be 352.68 million in 2024. In the future, with the continuous economic development, the continuous improvement of transportation infrastructure, and the advancement of automotive intelligence and electrification, the number of civilian vehicles is expected to continue to increase. It indicates that the future prospects of the Chinese automotive market are broad. In the car purchase behavior of Chinese car consumers in 2025, 51.36% of the consumers indicated that it was their first car purchase, and 37.19% of the consumers indicated that they were trading in their old cars for new ones. This indicates that there are still a large number of potential consumers in China's auto consumption market, and the market potential remains huge.Among the types of automotive power systems purchased or planned to be purchased, 44.04% of consumers choose electric ones, and 37.54% of consumers choose hybrid ones. The above-mentioned survey indicates that in the automotive market, consumers are more inclined to choose electric vehicles and hybrid vehicles that are more environmentally friendly and energy-efficient. Among the budgets of car consumers for purchasing or planning to purchase a car, 40.85% of the consumers have a budget of 150,000 to 200,000 yuan, and the proportion of consumers with a budget of 100,000 to 150,000 yuan is also 25.62%. This indicates that the majority of consumers generally choose medium-priced or mid-to-low priced cars when purchasing or planning to purchase them.Analysts from iiMedia Research believe that in the future, China's automotive industry needs to focus on technological innovation and user experience optimization. Automakers should increase investment in research and development, enhance key performances such as the range and charging speed of new energy vehicles, and improve intelligent driving technologies. At the same time, it is necessary to optimize the sales and after-sales service system, meet the diversified demands of consumers, tap the potential of the lower-tier markets, and promote the sustained and healthy development of the automotive consumption market.艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据
随着公众出行观念的革新与新兴企业崛起的速度加快,消费者对智能出行的接受度持续提高,从对传统驾驶模式的依赖转向对自动驾驶便捷性与安全性的期待,推动无人驾驶技术商业化需求不断释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》显示,2024-2029年中国无人驾驶汽车行业市场规模进入“爆发式增长通道”,呈指数级扩张,预计2029年将突破1200亿元,成为智能交通领域增长最快的核心赛道之一。
在中国无人驾驶汽车消费者中,无人驾驶汽车以42.31%的比例被认为是更安全的驾驶技术方式,明显高于真人驾驶汽车的31.98%,认为两种方式都安全的消费者占比为25.71%;69.50%的消费者表示会购买无人驾驶汽车,30.50%的消费者表示不会购买。这表明无人驾驶汽车在安全性方面已获得较多消费者的认可,且绝大多数消费者对无人驾驶汽车持开放态度,购买意愿较高,反映出无人驾驶汽车在中国市场的潜在需求较大。
艾媒咨询分析师指出,中国无人驾驶汽车产业正迈向规模化与深度融合的新阶段,在未来,政策红利持续释放,国家层面积极推动法规完善与测试示范区建设;技术突破加速,AI算法、高精地图、车规级芯片等领域进步显著;应用场景拓宽,Robotaxi、无人配送、港口矿区等特定场景商业化潜力巨大。然而挑战同样严峻,技术成熟度与安全性仍是核心瓶颈;法规标准体系滞后,责任认定、数据安全等法律问题亟待解决。企业应深耕核心技术,加大AI算法、感知融合、高算力芯片等研发投入,建立技术护城河;探索多元场景落地,优先在港口、矿区、园区等封闭/半封闭场景及Robotaxi、干线物流等实现商业闭环;推动产业协同,与芯片、传感器、高精地图、5G通信等伙伴深度合作,共建生态。
With the innovation of public travel concepts and the accelerated rise of emerging enterprises, consumers' acceptance of intelligent travel has been continuously increasing. They have shifted from relying on traditional driving modes to expecting the convenience and safety of autonomous driving, which has driven the continuous release of commercial demands for driverless technology. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "2025 China Driverless Car Industry Market Environment Analysis and Consumer Behavior Survey Data", From 2024 to 2029, the market size of China's driverless car industry will enter an "explosive growth channel", expanding exponentially. It is expected to exceed 120 billion yuan in 2029, becoming one of the fastest-growing core tracks in the intelligent transportation field.
Among Chinese consumers of driverless cars, 42.31% of them consider driverless cars to be a safer driving technology, significantly higher than 31.98% of those who drive cars with real people. The proportion of consumers who think both methods are safe is 25.71%. 69.50% of consumers said they would purchase driverless cars, while 30.50% said they would not. This indicates that driverless cars have gained considerable recognition from consumers in terms of safety, and the vast majority of consumers hold an open attitude towards driverless cars with a high purchase intention, reflecting a large potential demand for driverless cars in the Chinese market.
Analysts from iiMedia Research pointed out that China's driverless car industry is moving towards a new stage of scale and deep integration. In the future, policy dividends will continue to be released, and the state will actively promote the improvement of regulations and the construction of test demonstration zones. Technological breakthroughs are accelerating, with significant progress made in areas such as AI algorithms, high-precision maps, and automotive-grade chips. The application scenarios have been broadened, and there is huge commercial potential in specific scenarios such as Robotaxi, unmanned delivery, ports and mining areas. However, the challenges are equally severe, with technological maturity and security remaining the core bottlenecks. The regulatory and standard system lags behind, and legal issues such as responsibility determination and data security urgently need to be addressed. Enterprises should focus on core technologies, increase investment in research and development of AI algorithms, perception fusion, high-performance computing chips, etc., and build a technological moat. Explore the implementation of diverse scenarios, prioritizing the realization of commercial closed loops in closed or semi-closed scenarios such as ports, mining areas, and industrial parks, as well as in areas like Robotaxi and long-haul logistics. Promote industrial collaboration and deeply cooperate with partners in chip, sensor, high-precision map, 5G communication and other fields to jointly build an ecosystem.艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market.
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