艾媒报告|2019-2020中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：阿里企业购，苏宁B2B，京东企业购，其他提及企业/品牌：苏宁物流，苏宁科技，苏宁金融，天猫企业购，京东企业狗，淘宝企业服务，1688大企业采购，Amazon Business，钉钉智连，1688淘工厂，1688企业汇采，1688产业带，1688工业品牌，1688超级店，菜鸟驿站，阿里云，蚂蚁金服，京东云，京东金融，京东物流

中国B2B市场交易规模近五年来一直保持稳步增长，iiMedia Research（艾媒咨询）数据显示，2019年中国B2B市场交易规模达到25.94万亿元，预计2020年交易规模达31.19万亿元，年增长率均在20%以上。艾媒咨询分析师认为，受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好。根据iiMedia Research（艾媒咨询）数据显示，2019年中国企业采购看重的因素中，商品质量与商品价格名列第一、第二，后续是商家物流、口碑、售后等服务因素。并且，2019年企业采购呈现智能化、数字化、全球化、标准化发展的特点。受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好，一体化采购平台或将迎来重大发展。

The transaction scale of China's B2B market has been growing steadily in the past five years. According to the data of iiMedia Research, the transaction scale of China's B2B market in 2019 reached 25.94 trillion yuan, and it is expected to reach 31.19 trillion yuan in 2020, with an annual growth rate of more than 20%. iiMedia consulting analysts believe that under the influence of favorable policies, market demand and technical environment, the B-end market develops rapidly, and the enterprise procurement scale will continue to expand in the future, with a good prospect. According to the data of iiMedia Research, among the factors that Chinese enterprises value in purchasing in 2019,the quality and price of goods rank first and second, followed by the logistics, reputation, after-sales and other service factors. In addition, in 2019, the enterprise procurement shows the characteristics of intelligent, digital, global and standardized development. Influenced by favorable policies, market demand and technical environment, the B-end market develops rapidly. In the future, the enterprise procurement scale will continue to expand, with a good prospect. The integrated procurement platform may usher in significant development.

艾媒报告|2019上半年中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：京东,阿里,苏宁，工品汇，工业超市，西域，网易严选，海尔，华为商城，天猫，亚马逊，钉钉，蚂蚁金服，菜鸟，阿里云

iiMedia Research（艾媒咨询）数据显示，2018年中国B2B市场交易规模达21.37万亿元，预计2019年增至25.94万亿元。随着个人消费互联网逐渐触达天花板，产业互联网发展趋势明显，而企业采购则成为电商2B产业的重要入口。在此背景下，近年中国采购线上市场呈现增长趋势，企业采购在全渠道方向发展迅速。iiMedia Research（艾媒咨询）数据显示，2019上半年55.4%的受访企业偏好线下采购，44.6%的受访企业则更偏好线上采购。而线上线下采购行为也呈现明显差异化特点，如机械、制造、交通、物流、零售、贸易、金融等行业更倾向于在线下采购，互联网企业则主要在线上进行采购。未来线上线下采购渠道之间融合发展将成为趋势，通过整合全渠道满足企业各方面的采购需求是采购电商平台之间角逐的关键。

As the data of iiMedia Research showed, the scale B2B market transactions in China reached 21.37 trillion yuan in 2018, and is expected to increase to 25.94 trillion yuan in 2019. With the personal consumption Internet gradually reaching the ceiling, the development trend of industrial Internet is obvious, and enterprise procurement has become an important entrance to the ‘to B’ industry of e-commerce. In such a case, the online enterprise procurement market in China has shown a growing trend in recent years, and enterprise procurement has developed rapidly in the direction of omni-channel. As the data of iiMedia Research showed, 55.4% of the interviewed enterprises preferred offline purchasing in the first half of 2019, while 44.6% preferred online purchasing. The online and offline enterprise procurement behavior also shows distinct differences. For example, enterprises from machinery, manufacturing, transportation, logistics, retailing, trading, finance, etc. are more inclined to online purchasing, while enterprise from Internet industry are mainly purchasing online. In the future, the integration of online and offline procurement channels will become a trend. It is the key to compete among procurement e-commerce platforms to meet the different procurement needs of enterprises through the integration of omni-channels.