全球领先的新经济产业第三方数据挖掘与分析机构
关于“众托帮”的报告
艾媒报告| 2019~2020年中国婴幼儿托育产业发展白皮书
本报告研究涉及企业/品牌/案例:金睿家,纽诺教育,多乐小熊,馨心教育,袋鼠麻麻,圣顿教育,Urjoy school ,和菀投资,安赐资本,广州创玺企业,广东文化产业,新东方,合力资本,光速中国,双湖资本,睦米,优贝乐,YOKID,抱抱熊,爱乐祺
随着全面放开二胎政策的落实、育儿观念的改变及育儿需求的提升,中国0-3岁婴幼儿托育服务市场迎来更广阔的发展空间和机会。iiMedia Research(艾媒咨询)数据显示,2019年中国婴幼儿数量预计超5000万,48%的家长对托育服务有需求。预计在2020年,中国婴幼儿托育市场规模将突破两千亿元。现阶段幼儿家庭主力人群以80、90后为主,双薪家庭下隔代教育普遍存在。随着家庭照料人力问题的矛盾激化及幼儿成长需求的日益提升,专业、品质、安全的婴幼儿托育服务开始受到更多幼儿家庭的关注。艾媒咨询分析师认为,幼儿家庭对婴幼儿托育服务专业性需求较高,综合资质或成托育服务机构提升竞争优势的关键所在。此外,随着政府相关指导意见的发布,中国婴幼儿托育市场有望从基础设施、从业人员、课程品质等全方位构建服务新业态,社区托育服务将进一步普及。
With the implementation of the two-child policy, the change of child-rearing concept and the improvement of child-rearing demand, China's child-care service market for 0-3-year-old infants has ushered in broader space and opportunities for development. According to iiMedia Research, the number of infants in China is expected to exceed 50 million in 2019, with 48% of parents demanding childcare services. It is estimated that in 2020, China's infant care market will exceed 200 billion yuan. At present, the majority of children in the family are born in the 1980s and 1990s, and the second-generation education in double-income families is common. With the intensification of the problem of family care manpower and the increasing growth of children's needs, professional, quality and safety infant care services have begun to receive more attention from children's families. Imedia consulting analysts believe that infant families have a high demand for professional infant care services, and the key to enhancing the competitive advantage lies in the comprehensive qualification or the chengcheng child care service institutions. In addition, with the release of relevant government guidelines, China's infant care market is expected to build a new type of service from infrastructure, practitioners, curriculum quality and other aspects, and community care services will be further popularized.艾媒报告|2019中国网络互助发展专题研究报告
本报告研究涉及企业/品牌/案例:相互宝,蚂蚁金服,水滴互助,腾讯,康爱公社,e互助,众托帮,壁虎互助,夸克联盟,360,滴滴,苏宁易购,美团,京东,百度,支付宝
iiMedia Research(艾媒咨询)数据显示,近八成的网络互助参与者对网络互助计划表示满意,仅有1.7%的参与者表示比较不满意。网络互助的出现,为低收入家庭提供健康保障,缓解因患重病带来的经济压力,另一方面也能一定程度上满足精神需求,互联网巨头纷纷入局网络互助行业,用户规模不断扩大。
目前中国商业保险覆盖率较低,社会医保在赔付金额和覆盖疾病类型上又未能达到商业保险的规模,居民的普惠保障需求旺盛,网络互助产品凭借低门槛和公益性逐渐获得下沉市场的青睐。且随着政府监管的趋严、企业积极创新,网络互助行业迎来新的高速发展期。iiMedia Research(艾媒咨询)数据显示,95.2%的网络互助参与者月均支付金额低于10元,参与者满意程度高。网络互助产品一方面为需求人群提供低成本的医疗保障;另一方面,互助的形式也满足帮助他人的精神追求。网络互助的低门槛、低成本特点,使其能够对下沉城市和更多低收入人群实现覆盖,逐渐成为群众医疗保障重要一环。
At present, the coverage rate of commercial insurance is relatively low in China, and the scale of social medical insurance fails to reach the scale of commercial insurance in terms of compensation amount and types of diseases covered. Residents have a strong demand for mass medical security, and online mutual assistance products gradually win favor in the sinking market due to the low threshold and public welfare. Moreover, with the government's stricter regulation and enterprises' active innovation, the online mutual assistance industry has ushered in a new period of high-speed development. As the data of iiMedia Research showed, 95.2 percent of online mutual assistance participants paid less than 10 yuan per month on average, with high satisfaction. On the one hand, online mutual assistance products can provide low-cost medical security for people in need. On the other hand, the form of mutual assistance also satisfies the spiritual pursuit of helping others. With the characteristics of low threshold and low cost, network mutual assistance can cover sinking cities and more low-income groups, and gradually become an important part of mass medical security.
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