全球领先的新经济产业第三方数据挖掘与分析机构
关于“传感设备”的报告
艾媒咨询|2021年9-10月中国先进制造行业投融资数据分析简报
伴随新一轮科技革命的开展,新兴信息技术与制造业进行了深度融合,先进制造业成为经济发展的新引擎。近年来,先进制造产业创新不断涌现,并发展成为最活跃的行业之一,相关细分赛道也维持着较高的增长,收获了资本的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国先进制造行业投融资数据分析简报》,助力投资人与创业者用户即时了解市场趋势,获取关键投资决策所需的数据,把握投资逻辑和最新产业机会。
iiMedia Research inquires and publishes the“Analysis report on investment and financing data of China's advanced manufacturing industry from September to October 2021” through iimedia data center (data. iimedia. cn), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.艾媒咨询 | 2025年中国智能手表市场发展状况与消费行为调查数据
近年来,在技术迭代与健康需求增长的驱动下,中国智能手表市场发展迅猛。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国智能手表市场发展状况与消费行为调查数据》数据显示,中国智能手表产量呈现稳中向好的趋势。2023年中国智能手表产量为7030.6万个;到2024年产量进一步增长,达到8095.4万个,反映出智能手表市场有一定的发展活力与增长潜力。在2025年中国消费者购买智能手表原因中,健康监测以45.48%的比例成为消费者购买智能手表的最主要原因,显示出消费者对健康功能的重视;产品设计精美有个性和记录运动情况分别以44.71%和43.44%的比例紧随其后,反映出消费者对智能手表外观和运动功能的看重。在2025年中国消费者购买智能手表渠道中,官方线上渠道占比最高,达到63.95%,表明消费者更倾向于通过线上官方渠道购买智能手表;其次是官方线下渠道,占比49.68%,说明官方直营和加盟店也是消费者的重要购买渠道。
艾媒咨询分析师认为,中国智能手表市场将在技术创新与场景拓展中迎来新突破:健康监测功能向医疗级精准化演进,微型生物传感器的普及有望实现疾病早期预警,推动与医疗健康体系的数据互通;场景细分领域持续深耕,专业运动手表在跑姿分析、训练计划定制等方面走向专业化,儿童产品则融合K12教育资源向学习陪伴平台升级;随着5G与AIoT技术成熟,智能手表将成为智能家居控制、AR 交互等场景的核心入口,通过万物互联生态构建差异化竞争力。企业需聚焦技术研发与用户需求,在医疗级功能落地、场景化产品矩阵构建及生态协同方面强化优势,以抢占市场先机。
In recent years, driven by technological iteration and the growth in health demands, the smartwatch market in China has developed rapidly. According to the latest "Survey data on the development status and consumer behavior of China's smartwatch market in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the output of smartwatches in China shows a stable and improving trend. In 2023, the production of smartwatches in China was 70.306 million. By 2024, production will further increase to 80.954 million units, reflecting that the smartwatch market has certain development vitality and growth potential. Among the reasons why Chinese consumers purchase smartwatches in 2025, health monitoring accounted for 45.48%, becoming the most important reason for consumers to buy smartwatches, demonstrating consumers' emphasis on health functions. The exquisite and distinctive product design and the recording of sports conditions followed closely with proportions of 44.71% and 43.44% respectively, reflecting consumers' emphasis on the appearance and sports functions of smartwatches. In 2025, among the channels for Chinese consumers to purchase smartwatches, the official online channels accounted for the highest proportion, reaching 63.95%, indicating that consumers are more inclined to purchase smartwatches through official online channels. Secondly, there are official offline channels, accounting for 49.68%, indicating that official direct sales and franchise stores are also important purchasing channels for consumers.
Analysts from iiMedia Research believe that the Chinese smartwatch market will achieve new breakthroughs in technological innovation and scenario expansion: health monitoring functions are evolving towards medical-grade precision, and the popularization of micro-biosensors is expected to enable early disease warnings and promote data intercommunication with the medical and health system. The segmented fields of scenarios continue to be deeply cultivated. Professional sports watches are moving towards specialization in aspects such as running posture analysis and customized training plans, while children's products are integrating K12 educational resources and upgrading to a learning and companionship platform. With the maturation of 5G and AIoT technologies, smartwatches will become the core entry point for scenarios such as smart home control and AR interaction, and build differentiated competitiveness through the Internet of Everything ecosystem. Enterprises need to focus on technological research and development and user demands, strengthen their advantages in the implementation of medical-grade functions, the construction of scenario-based product matrices, and ecological collaboration, in order to seize market opportunities.艾媒咨询 | 2025-2030年中国商用烘焙设备行业发展白皮书
中国商用烘焙设备行业在市场规模扩张与技术创新驱动下,逐步从分散竞争向集中化、高端化转型。iiMedia Research(艾媒咨询)数据显示,2024年中国商用烘焙设备市场规模达49.6亿元,预计2030年将增长至79.3亿元。行业在消费升级与烘焙文化普及的推动下呈现稳健增长态势,产品结构向智能化、节能化升级趋势明显,技术创新与餐饮场景多元化将成为核心增长驱动力。
Driven by the expansion of market scale and technological innovation, China's commercial baking equipment industry has gradually transformed from fragmented competition to centralized and high-end development. iiMedia Research data shows that the market size of commercial baking equipment in China reached 4.96 billion yuan in 2024 and is expected to grow to 7.93 billion yuan by 2030. Driven by the upgrading of consumption and the popularization of baking culture, the industry has shown a steady growth trend. The product structure is showing a clear upgrading trend towards intelligence and energy conservation. Technological innovation and the diversification of catering scenarios will become the core growth drivers.艾媒咨询|2021-2022年全球电子烟产业发展趋势专题报告
本报告涉及的案例/品牌/企业:悦刻、徕米、香誉、喜科
中国传统烟草消费普遍有戒烟需求,减害是烟草进化的核心诉求。国外主流卫生组织对电子烟进行了持续数年的评估,现阶段普遍认为电子烟的危害性远小于传统烟草。全球电子烟零售额从2018年的268亿美元增长到2020年的453亿美元。2017—2021年中国电子烟行业内销市场规模复合增长率为37.9%,预计2022年同比增长率为76.0%,市场规模达255.2亿元。预计2025年中国固体电子烟潜在市场规模约531亿元-—885亿元,雾化电子烟潜在市场规模约396亿元—792亿元。2021年中国电子烟产业直接就业人口约150万人,带动间接就业人口约400万人,总计约550万人。全球主要国家和地区,欧美、日韩均对电子烟出台明确的政策指引和监管措施。全球电子烟产业发展经验对中国产业规范发展有借鉴意义,中国也将进一步将电子烟产业平稳发展纳入法治化规范化轨道。
There is a general need for cessation in tobacco consumption and harm reduction which is the core demand of tobacco evolution. Foreign mainstream health organizations have conducted an evaluation of e-cigarettes for several years, and it is generally believed that the harm of e-cigarettes is much less than that of traditional tobacco. Global retail sales of e-cigarettes grew from $26.8 billion in 2018 to $45.3 billion in 2020. From 2017 to 2021, the compound growth rate of the domestic sales market in China's e-cigarette industry will be 37.9%, and the year-on-year growth rate in 2022 is expected to be 76.0%, and the market size will reach 25.52 billion yuan. It is estimated that the potential market size of China's solid e-cigarettes will be about 53.1 billion yuan - 88.5 billion yuan in 2025, and the potential market size of atomized e-cigarettes will be about 39.6 billion yuan - 79.2 billion yuan. In 2021, the direct employment of China's e-cigarette industry was about 1.5 million, driving about 4 million indirect employment, a total of about 5.5 million. Major countries and regions around the world, Europe, the United States, Japan and South Korea have issued clear policy guidelines and regulatory measures for e-cigarettes. The development experience of the global e-cigarette industry has reference significance for the development of China's industrial standards, and China will further integrate the steady development of the e-cigarette industry into the track of legalization and standardization.
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