艾媒咨询 | 2024年中国共享单车消费者行为调研分析报告

随着城市化进程的加快，共享单车已成为市民日常出行的重要选择。近年来，共享单车市场规模持续增长，用户数量激增，共享单车迅速席卷了城市的每一个角落。它们不仅重塑了人们的日常出行方式，更成为现代社会共享经济理念的生动实践。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享单车消费者行为调研分析报告》数据显示，2017至2023年间，中国共享电单车投放规模经历了显著增长，从2017年的15万辆起步，到2023年达到550万辆的峰值。这一增长趋势反映了共享电单车在解决城市交通问题、推动绿色出行方面的重要作用。
With the acceleration of urbanization, shared bicycles have become an important choice for citizens' daily travel. In recent years, the scale of the shared bicycle market has continued to grow, the number of users has surged, and shared bicycles have quickly swept every corner of the city. They not only reshape People's Daily travel methods, but also become a vivid practice of the concept of sharing economy in modern society. According to the latest "2024 China Shared Bicycle Consumer Behavior Research and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, between 2017 and 2023, the scale of China's shared electric bicycles has experienced significant growth, starting from 150,000 in 2017. It will peak at 5.5 million vehicles by 2023. This growth trend reflects the important role shared motorcycles play in solving urban transportation problems and promoting green mobility.

艾媒咨询｜2024年中国家政服务行业发展状况及消费洞察报告

近年来，中国出台了一系列相关政策来促进家政服务行业发展。2024年3月，国家发展改革委等部门发布《促进家政服务业提质扩容2024年工作要点》，聚焦家政服务“提质”，建设“巾帼家政”服务品牌、建设“工益家政”服务品牌来增加家政服务需求交易量。此外，三孩政策的放开，使得家政服务的潜在需求增加，为行业创造了较大的发展空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政服务行业发展状况及消费洞察报告》数据显示，已婚已育的女性成为家政消费群体的主力军，随着家政服务的多元化发展，传统的线下消费渠道和线上渠道成为家政服务行业的重要获客途径。消费渠道线上化驱动着各大家政品牌数字化转型升级。
In recent years, China has introduced a series of relevant policies to promote the development of the domestic service industry. In March 2024, the National Development and Reform Commission and other departments issued the "Key Points of Promoting the Quality Improvement and Expansion of homemaking Service Industry in 2024", focusing on "improving the quality" of homemaking service, building the service brand of "female homemaking" and the service brand of "industrial housekeeping" to increase the demand and transaction volume of homemaking service. In addition, the liberalization of the three-child policy has increased the potential demand for domestic services and created a large space for the development of the industry The latest "2024 China's domestic service industry development status and consumption insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, according to the married women become the main force of domestic consumer groups, with the diversified development of domestic service, traditional offline consumption channels and online channels become an important way of domestic service industry. Online consumption channels are driving the digital transformation and upgrading of all political brands.

艾媒咨询｜2022年中国中式面馆行业发展与消费行为监测报告

随着餐饮业的发展，面馆行业进行了新一轮革新。在消费升级、食品口味和样式多元化的带动下，中式面馆行业将高速发展。数据显示，2021年中国中式面馆市场规模为3120.9亿元，预计2022年突破3400亿元。

艾媒咨询｜2021-2022年中国共享电单车市场及用户行为监测报告

数据显示，2021年中国共享电单车的数量接近400万辆，其收入规模为93.6亿元，预计2022年突破一百亿。随着共享电单车投放规模持续扩大，以及大众共享出行意识的提升，共享电单车的日常使用率进一步提高，预计2025年共享电单车收入规模将超过两百亿。调研数据显示，46.0%中国共享电单车用户每周的使用频率大约在3-5次。

艾媒咨询｜2022年中国个人网盘市场研究报告

随着各类型智能终端的发展运用，用户对于备份同步和在线文件管理的需求增加，数据显示，2021年中国个人云存储的用户规模达4.41亿人，预计2022年达4.89亿人。目前，政府相关政策出台，要求网盘企业确保免费用户的下载速率满足基本需求。随着消费观念的转变，用户逐渐习惯为虚拟产品付费，个人网盘用户的付费比例将不断增加。丰富的网盘功能将会吸引更多的潜在用户。

艾媒咨询|2020年秋季中国第三方手机输入法市场监测报告

本报告研究涉及企业/品牌/案例：百度输入法、搜狗输入法、讯飞输入法。

随着移动终端的普及和智能化，第三方手机输入法的用户规模不断扩大，iiMedia Research(艾媒咨询)数据显示，2019年中国第三方手机输入法用户规模为7.29亿人，增长率为3.9%，预计2020年用户规模将达7.48亿人。第三方手机输入法市场集中度进一步提高，百度输入法和搜狗输入法占据近九成市场份额，头部市场竞争激烈。iiMedia Research(艾媒咨询)数据显示，25岁以下年轻用户除性能外，还追求皮肤类型、辅助功能等丰富的内容生态，占比分别为33.3%、23.8%。艾媒咨询分析师认为，为适应年轻用户个性化、多样化需求，内容生态建设成为手机输入法未来发展的重要方向。技术创新方面，语音速记功能在需求激增的在线办公和教育场景中受到用户青睐，占比分别为29.5%、25.6%。未来随着AI技术的成熟，第三方手机输入法智能化程度将不断加深，并逐渐由工具型向服务型转变。

With the popularity and intelligence of mobile terminals, the user scale of third-party mobile input methods continues to expand. As the data of iiMedia Research showed, the number of third-party mobile input method users in China in 2019 is 729 million, with a growth rate of 3.9 %, the number of users is expected to reach 748 million in 2020. The market concentration of third-party mobile input methods has further increased. Baidu input method and Sogou input method occupy nearly 90% of the market share, and competition in the head market is fierce. As the data of iiMedia Research showed, in addition to performance, young users under the age of 25 pursue a rich content ecosystem such as skin type and auxiliary functions, accounting for 33.3% and 23.8% respectively. iiMedia consulting analysts believe that in order to meet the individual and diversified needs of young users, the construction of content ecology has become an important direction for the future development of mobile input methods. In terms of technological innovation, the voice shorthand function is favored by users in online office and education scenarios where demand has surged, accounting for 29.5% and 25.6% respectively. In the future, with the maturity of AI technology, the degree of intelligence of third-party mobile input methods will continue to deepen, and third-party mobile input methods will gradually change from tool-based to service-based.

2016年中国微信小程序专题研究报告

iiMedia Research（艾媒咨询）数据显示，82.6%手机应用开发者已经开始关注小程序。21.8%手机应用开发者明确表示愿意接入小程序，53.9%开发者正在持观望状态，24.3%开发者则暂时没有考虑接入小程序。

2013中国三四线城市手机网民研究系列报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

2017年中国网民针对微信小程序使用与开发状况调查报告

iiMedia Research（艾媒咨询）数据显示，微信小程序发布一个月后，应用开发者关注度明显提升至94.9%，而选择继续开发小程序的应用开发者仅占到9.2%，更有35.2%应用开发者对小程序感到失望、意在放弃。艾媒咨询分析师认为，未来微信小程序在场景适配方面可以有更好的产品变革。