倍轻松:2021年第三季度报告

艾媒咨询|2021中国银发经济行业调研报告

本报告研究涉及企业/品牌/案例：汤臣倍健，善诊

随着社会福利保障机制和养老金融体系不断完善，老年群体的可支配收入来源不断增加，特别是子女付费正在撬动更大的银发市场，iiMedia Research(艾媒咨询)数据显示，2021年中国银发经济接近6万亿元。因此，养老产业的产业结构正在逐步完善，特别是健康消费产业中，形成了阿里健康、平安好医生、善诊等数字新势力。
With the continuous improvement of the social welfare guarantee mechanism and pension financial system, the disposable income sources of the elderly are increasing, especially the children's payment is inciting a larger silver hair market. According to iiMedia Research data, China's silver hair economy will reach 6 trillion yuan in 2021. Therefore, the industrial structure of the old-age care industry is gradually improving, especially in the health consumption industry, which has formed new digital forces such as Ali's health, safety, good doctors and good diagnosis.

艾媒咨询|2021Q1中国保健品及NMN市场研究报告

本报告研究涉及企业/品牌/案例：汤臣倍健,健合集团,同仁堂,雅本化学,金达威

iiMedia Research (艾媒咨询)数据显示，随着国家人均GDP的提升，消费者在保健食品消费理念和消费意愿上都发生了根本性的转变，保健食品在消费属性上将逐渐从可选消费品向必选消费品转变，预计2021年中国保健品市场规模将增至2708亿元。在新冠疫情影响下，国民保健意识加速觉醒，居民消费观念升级，对保健品需求增加，为保健品行业带来长期利好。此外，市场对抗衰老产品需求的提升推动了NMN成分产品的走俏，预计到2023年将会以近70.25%的增速攀升至270.13亿元。
As the data of iiMedia Research showed, with the increase of the country's per capita GDP, consumers' consumption concept and willingness of health food have undergone fundamental changes. The consumption attribute of health food will gradually change from optional consumer goods to compulsory consumer goods. It is estimated that the market scale of health food in China will increase to 270.8 billion yuan in 2021. Under the influence of COVID-19, the awareness of national health care has been speeded up, the consumption concept of residents has been upgraded, and the demand for health products has increased, which has brought long-term benefits to the health care products industry. In addition, the increasing demand for anti-aging products in the market has promoted the popularity of NMN products, which is expected to rise to 27.013 billion yuan with a growth rate of nearly 70.25% by 2023.

艾媒咨询|2020上半年中国网络互助发展专题研究报告

本报告研究涉及企业/品牌/案例：e互助、相互宝。

在国家政策的支持下，中国网络互助行业不断发展，逐渐成为医疗保障的有益补充。2019年中国网络互助行业救助总人数规模超过3万人，行业救助总金额超50亿元。截至2019年年底，中国网络互助覆盖人数达1.5亿人，预计2020年中国网络互助覆盖率达17.8%，2022年网络互助覆盖人数达有望达到3.9亿，覆盖率将达27.8%。通过网络互助平台的对比，结果显示，相较于报销型和综合型平台，给付型和聚焦型平台在人均互助金、获助比例等方面更具优势，e互助综合能力领先各平台。目前没有发现网络互助行业的规模效应，平台会员分摊未来有望保持平稳发展。未来中国网络互助将进入繁荣发展期，有望成为“国民级”产品，专业化运营与风险管控将成平台重点发展方向，行业也将从同质化到募集效率、金额的差异化发展。

With the support of national policies, China's network mutual assistance industry has continued to develop and has gradually become a useful supplement to medical security. In 2019, the total number of people assisted by China's network mutual assistance industry exceeded 30,000, and the total amount of industry assistance exceeded 5 billion yuan. At the end of 2019, the number of people covered by China's network mutual assistance reached 150 million. It is estimated that the coverage rate of China's network mutual assistance will reach 17.8% in 2020, and the number of network mutual assistance coverage is expected to reach 390 million in 2022, with a coverage rate of 27.8%. Through the comparison of network mutual assistance platforms, the results show that, compared with reimbursement and integrated platforms, payment and focused platforms have more advantages in terms of per capita mutual assistance, the proportion of assistance and so on. Besides, the comprehensive ability of “E HUAZHU” leads all platforms. At present, the scale effect of the network mutual assistance industry has not been found, and the platform members are expected to maintain stable spending in the future. In the future, China's network mutual assistance will enter a period of prosperity and development, and it is expected to become a "national-level" product. Professional operation and risk management will become the key development direction of the platforms. The industry will also develop from homogeneity to differentiated development in raising efficiency and amount.

艾媒咨询|2020年7-8月中国母婴行业运行及上市公司双月报告

本报告研究涉及企业/品牌/案例：汤臣倍健，巴拉巴拉，星辉娱乐。

在疫情影响下，母亲保健品的线上销量明显增强，2020年天猫618，孕产妇营养品同比增长了206%，叶酸同比增长了97%，如叶酸、燕窝等产品的需求市场将不断扩大。而在婴儿用品方面，家长越来越关注儿童的身心发育，重视玩具产品的益智功能，关注其趣味性和教育性。

Under the influence of the epidemic, online sales of maternal health products have increased significantly. In 2020, Tmall 618, maternal nutrition products increased by 206% year-on-year, and folic acid increased by 97% year-on-year. The demand for products such as folic acid and Edible Nest will continue to expand
. In terms of baby products, parents are paying more and more attention to the physical and mental development of children, paying attention to the educational functions of toy products, and paying attention to their fun and education

艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告

本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。

2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。

In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic.

艾媒咨询|2020年3-4月中国母婴行业运行状况及企业商情动态双月度报告

本报告研究涉及企业/品牌/案例：戴维医疗、仟源医疗、贝贝网、宝宝树。

2020年疫情期间，在线上的母婴产品购物占比10.1%，其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为，在直播电商等购物模式的发展下，各大母婴门店在有节奏地部署线上转型，但从目前的消费习惯来看，线下渠道依旧是母婴产品消费的主要战场。

During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield.

艾媒报告|2019-2020中国保健品行业研究报告

本报告研究涉及企业/品牌/案例：无限极，汤臣倍健，康宝莱，Swisse；其他提及企业/品牌：安利，东阿阿胶，合生元，完美，同仁堂，新时代健康，惠氏

iiMedia Research (艾媒咨询)数据显示，过去6年保健品行业市场规模保持两位数的增速，至2019年，市场规模约达2227亿元，2021年有望突破3300亿元。随着健康消费观念提升，养生需求从“银发一族”逐渐往“年轻一代”扩散。此外新兴科技与行业融合将推动产品和服务升级，为行业发展带来利好。消费者方面，超四成的受访者将产品品牌作为其购买时首要考虑因素，其中43.8%的消费者是自发购买保健品的，另外消费者对保健品行业的信心逐渐恢复，五成受访者看好保健品行业发展，超七成受访消费者认为保健品行业合规性有所提高。艾媒咨询分析师认为，目前保健品行业呈较好发展态势，但与此同时保健品行业同质化竞争激烈，在消费人群的扩大化、细分化的趋势下，企业需要通过加强品牌建设和精细化管理，提升产品及服务品质，更好适应市场变化。

According to the data of iiMedia Research，in the past 6 years, the market size of the health products industry has maintained a double-digit growth rate. By 2019, the market size will be approximately 222.7 billion yuan, which is expected to exceed 330 billion yuan in 2021. With the upgrading concept of healthy consumption, the demand for health care has gradually spread from the “silver-haired people” to the “younger generation”. In addition, the integration of emerging technologies and industries will promote the improving of products and services, bringing benefits to the development of the industry. In terms of consumers, over 40% of the interviewees regard product brand as their primary consideration when purchasing. 43.8% of consumers purchase health products spontaneously. In addition, consumer confidence in the health care product industry has gradually recovered. Nearly 50% of the respondents are optimistic about the development of the health care product industry, and over 70% of the consumers believe that the compliance of the health care product industry has improved. Besides, consumer confidence in the health care product industry has gradually recovered. Nearly 50% of the respondents are optimistic about the development of the health care product industry, and over 70% of the interviewed consumers believe that the compliance of the health care product industry has improved. iiMedia Consulting analysts believe that the current health care industry is showing a good development trend, but at the same time, under the trend of expanding and subdividing consumer groups ,the homogenization of the health care industry is fiercely competitive. Enterprises need to enhance the quality of products and services by strengthening brand building and refined management to better adapt to market changes.

艾媒报告|2020中国健康瘦身行业发展监测及分析报告

本报告研究涉及企业/品牌/案例：咚吃，青鸟体育，汤臣倍健；其他提及企业/品牌：碧生源，可口可乐，雪碧，元气森林，迪卡侬，美力德，多德士

iiMedia Research(艾媒咨询)数据显示，中国肥胖人群规模在2019年已经达到2.5亿人以上，肥胖引起的健康问题逐渐成为社会关注的焦点。随着国家大健康战略的实施、居民人均收入和人均支出的提高、互联网与健康产业的深度融合，中国健康瘦身行业正在往标准化和规范化发展，市场竞争加剧。随着健康餐行业的持续发展和瘦身产品、健身房等行业的整合优化，iiMedia Research(艾媒咨询)数据显示，预计2020年健身器材市场规模突破520亿元，到2023年瘦身食品市场规模将会达到4000亿元。未来健康瘦身行业会更加规范化，市场逐渐下沉，细分化的支付场景和多元盈利模式将会成为健康瘦身行业新的发展入口。

As the data of iiMedia Research showed, the scale of obese subjects in China has reached more than 250 million in 2019, and the health problems caused by obesity have gradually become the focus of social attention. With the implementation of the national health strategy, the increase in pre capital income and expenditure of residents, the deep integration of the Internet and the health industry, the healthy slimming industry of China has been moving towards standardization and standardized development, and the market competition has intensified. As the data of iiMedia Research shows that, with the continuous development of the healthy meal industry and the integration and optimization of weight-loss products, gyms and other industries, the size of the fitness equipment market is expected to exceed 52 billion yuan in 2020, and the size of the weight-loss food market will increase to 400 billion yuan. In the future, the healthy slimming industry of China will become more standardized, and go towards to the market sinking. Segmented payment scenarios and diversified profit models will become the new development opportunity of the healthy slimming industry of China.

艾媒报告 |2019中国月子中心运行大数据与产业趋势分析报告

本报告研究涉及企业/品牌/案例：轻松妈妈，58月嫂，喜喜母婴，有福妈妈，奶牛妈妈，菩提果，贝瑞佳母婴，妈妈派育儿，蜜月佳，栗子孕育，仕馨月子会所，喜之家，爱帝宫，馨月汇，优艾贝，悦子阁，知爱，巍阁月子会所

月子中心，成为一种为产妇和婴儿提供专业服务的新型业态。艾媒商情舆情数据监测系统显示，2019年，中国的月子中心大多分布于一二线城市，用户最关注服务质量（如豪华套房）、宝宝护理和产后修复等话题。目前，月子中心主要采用酒店服务式、医院附属式、社区家庭式的运营模式，资本投入相对活跃。然而，艾媒咨询分析师认为，从业人员素质不高、价格较高和行业监管尚未成熟，仍是业态弊端。

Moon Center has become a new type of professional service for mothers and babies. According to the monitoring system of commercial and public opinion data of Ai Media, in 2019, most of China's Yuezi centers are located in the second-tier cities, and users are most concerned about the topics of service quality (such as luxury suites), baby care and post-natal rehabilitation. At present, Yuezi Center mainly adopts hotel service mode, Hospital Affiliated mode and community family mode of operation, with relatively active capital investment. However, Ai Media Consulting Analysts believe that the quality of employees is not high, the price is high and the industry supervision is not yet mature, which is still a shortcoming of the industry.