全球领先的新经济产业第三方数据挖掘与分析机构
关于“公司管理”的报告
艾媒咨询|2023年“董宇辉小作文事件”舆情监测分析报告
近日,“董宇辉小作文事件”相关话题热度不断,引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论,对此,本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research(艾媒咨询)数据显示,有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升,整体网络口碑偏向负面,社会大众对事件的看法各异,网友态度呈负面转向。同时,效率、价格与情感是消费者进行直播间购物的重要考量点,直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects.艾媒咨询|2024-2025年全球及中国以竹代塑行业投资前景分析报告
全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国以竹代塑行业投资前景分析报告》数据显示,2023年中国竹产业产值达5412亿元,同比增长19.92%,预计2025年中国竹产业产值达7121亿元。
艾媒咨询分析师认为,随着市场消费者环保和安全意识的增强以及政府对以竹代塑产业的支持,竹产业将会迎来新一轮的增长。
According to the latest "Analysis Report on Investment Prospects of Global and Chinese Bamboo Substitute Plastics Industry from 2024 to 2025" released by iiMedia Research, In 2023, the output value of China's bamboo industry reached 541.2 billion yuan, a year-on-year increase of 19.92%.It is expected that the output value of China's bamboo industry will reach 712.1 billion yuan by 2025.
iiMedia Research analysts believe that With the increasing awareness of environmental protection and safety among market consumers and government support for the bamboo plastic industry, the bamboo industry will usher in a new round of growth.艾媒咨询 | 2025年中国数字健康管理行业发展状况与用户行为调查数据
在技术革新与健康意识觉醒的双重驱动下,中国数字健康管理行业进入高速发展期。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国数字健康管理行业发展状况与用户行为调查数据》数据显示,2024年中国体检市场规模为2374.3亿元,中国体检行业市场规模呈现稳定增长态势。在2025年中国健康管理平台用户使用健康管理类App原因中,改善睡眠质量的占比最高,达到63.57%;体型管理和促进肠道健康的占比分别位列第二和第三,分别为44.30%和40.09%。这说明睡眠质量、体型管理和肠道健康是健康管理平台用户使用健康管理App的主要原因。在2025年中国健康管理平台用户认为影响选择App的因素中,食物营养管理分析以46.73%的比例成为最突出的因素,显示出健康管理平台用户对营养管理的高度重视。其次,有免费的健身课程占比41.20%,有比较优惠的健身课程占比39.31%,显示出健康管理平台用户对健康管理App的功能性和实用性有较高要求。艾媒咨询分析师认为,未来中国数字健康管理行业将呈现三大趋势:技术上,AI诊断、可穿戴设备与 5G 远程监测加速落地,推动健康管理精准化;场景上,家庭健康监测、企业健康管理、社区养老服务等成为新增长点;生态上,“数字健康+保险+医疗” 跨界融合模式成熟,通过数据共享实现多方共赢。企业需聚焦用户体验与技术合规,在政策支持与消费需求驱动下,构建更具竞争力的数字健康生态。
Driven by both technological innovation and the awakening of health awareness, China's digital health management industry has entered a period of rapid development. According to the latest "Survey data on the development status and user behavior of China's digital health management industry in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the market size of China's physical examination industry shows a stable growth trend. The market size of physical examinations was 46.83 billion yuan in 2012, increasing to 59.26 billion yuan in 2013. Since then, it has been steadily growing every year, reaching 225.05 billion yuan in 2023 and climbing to 237.43 billion yuan in 2024. In the future, with the continuous enhancement of people's health awareness, the improvement of consumption capacity and the advancement of medical technology, the demand for physical examinations will continue to be released. The market size of China's physical examination industry is expected to maintain a growth trend in the future. Among the reasons why users of health management platforms in China used health management apps in 2025, the proportion of improving sleep quality was the highest, reaching 63.57%. The proportions of body shape management and promoting intestinal health ranked second and third respectively, being 44.30% and 40.09% respectively.This indicates that sleep quality, body shape management and intestinal health are the main reasons why users of health management platforms use health management apps. In 2025, among the factors that Chinese health management platform users believed influenced their choice of apps, the analysis of food nutrition management accounted for 46.73%, becoming the most prominent factor, demonstrating the high attention that health management platform users attach to nutrition management. Secondly, the proportion of free fitness courses is 41.20%, and the proportion of relatively favorable fitness courses is 39.31%, indicating that users of the health management platform have high requirements for the functionality and practicality of the health management App. Analysts from iiMedia Research believe that the industry will present three major trends in the future: Technically, AI diagnosis, wearable devices and 5G remote monitoring are accelerating their implementation, promoting the precision of health management; In terms of scenarios, family health monitoring, enterprise health management, and community elderly care services have become new growth points. Ecologically, the cross-border integration model of "digital health + insurance + medical care" is mature, achieving a win-win situation for all parties through data sharing. Enterprises need to focus on user experience and technical compliance, and build a more competitive digital health ecosystem driven by policy support and consumer demand.艾媒咨询|2021年中国数字健康管理行业发展研究报告
本报告涉及的案例/品牌/企业:瘦吧,薄荷健康,哥本哈根,keep,小米健康,新氧,丁香园
随着《健康中国2030规划纲要》、“互联网+健康”、“互联网+体育”以及全生命周期健康管理的国家倡导和执行方针落实,数字健康管理市场渗透率成长空间大,预计2024年中国数字健康管理核心市场规模将达2418.0亿元,带动市场规模将超1.2万亿元。此外,伴随AI与传统行业的融合不断加深,数据的量级以及复杂程度也将会大幅提升。未来数字健康管理的细分领域,将通过技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
With the implementation of the "Healthy China 2030 Planning Outline", "Internet + Health", "Internet + Sports" and the national advocacy and implementation policy of whole-life cycle health management, the penetration rate of digital health management market is getting large. It is expected that the core market size of China's digital health management will reach 241.80 billion yuan in 2024,and its driving market size will be to exceed 1.2 trillion yuan. In addition, with the deepening integration of AI and traditional industries, the magnitude and complexity of data will also be greatly improved. In the future, the subdivision of digital health management will be able to form a sufficient soil for the development of vertical business and diversified business development through the blessing of technology.
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