艾媒咨询｜2022年中国宠物鱼油胶囊市场研究报告

随着宠物经济的兴起和科学养宠理念的推广，宠主开始关注宠物的营养和健康，这类需求带动了宠物保健行业的细分化发展， 2022年，靓丽毛发类赛道增长较快。数据显示，宠主使用强身健体类产品比例为71%，缓解病症类产品比例为63%，靓丽毛发类产品比例为52%，调理肠胃类比例为46%。

艾媒咨询|2021年上半年中国宠物经济产业发展现状与市场调研分析报告

本报告研究涉及企业/品牌/案例：中宠股份，佩蒂股份，疯狂小狗，瑞普生物，多尼斯

随着社会结构变化和社会经济发展，独居、空巢群体逐渐扩展，宠物逐渐成为情感寄托，养宠观念明显改变，iiMedia Research(艾媒咨询)调研数据显示，37.1%的受访者将宠物看成自己的朋友，超过4成把宠物当亲人，这种情感需求推动了宠物经济的发展，预计到2023年中国宠物经济市场规模将接近6000亿元。宠物市场的规模化发展使得市场延伸服务不断完善，从传统的宠物食品、宠物用品等领域向宠物摄影、宠物医疗、宠物保险、萌宠体验馆等周边产业延伸。
With the change of social structure and the development of social economy, the groups of living alone and empty nest gradually expand, pets gradually become emotional sustenance, and the concept of keeping pets has changed significantly According to the survey data of research (AI media consulting), 37.1% of the respondents regard pets as their friends, and more than 40% regard pets as their relatives. This kind of emotional demand promotes the development of pet economy. It is estimated that the market scale of China's pet economy will be close to 600 billion yuan by 2023. With the large-scale development of the pet market, the market extension service has been continuously improved, extending from the traditional pet food, pet supplies and other fields to pet photography, pet medical care, pet insurance, pet experience hall and other surrounding industries.(“iiMedia Report | China's pet economic industry development status & market research and analysis report in 2021 H1" full version has 102 pages, please click the Browse HD Report button on the right side of the article to browse the report )

艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告

本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。

2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。

iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY.

艾媒报告 |2018-2019中国宠物食品产业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括：Thompson Street Capital Partner、Tropichem实验室、TetraGenx、Genoscoper、全球宠物用品控股公司GPP、荷兰国际投资公司ING、Schlotus、General Mills、Blue Buffalo、J.M.Smucker、Ainsworth Pet Nutrition、LLC(安斯沃思宠物营养品）公司、United Petfood、Animal Lovers、Nestle、Wamiz、Purina、荷兰IMCD、宠幸宠物、魔力猫盒、宠爱国际、疯狂的小狗、猫殿下、味及、宠安安、宠物之城、瑞派宠物、兴牧生物、宠爱堡、派迪畅科技、宇钛科技、云宠智能、爱宠医生、双安科技、皇家、比瑞吉、渴望、麦富迪、亚禾、顽皮、伊纳宝、伟嘉、喵趣、希宝、宝路、优卡、西莎、佳贝、冠能、康多乐、普瑞纳、妙多乐、喜跃、Wanpy、中宠、Kingdom PetS、Live、纯真肉本色、Dr Hao、脆脆香、Sea、Kingdom、KingKitty、Frisian、Mio9、佩蒂股份

iiMedia Research（艾媒咨询）数据显示，2018年中国养宠家庭超6000万，宠物饲养和饲养宠物家庭数量有明显增多。然而，在国外品牌具有明显优势的挑战下，中国宠物食品行业正面临跨越性发展以及生存双重压力，宠物食品企业还需在渠道、品质和品牌建设等方面投入发展。

As the data of iiMedia Research showed, the pet food industry reached 93.4 billion yuan in the market in 2018, with a growth rate of 86.8%. The growth rate is much higher than that of previous years. With the change of people's pet concept and the promotion of pet status, users are willing to spend more on pet food to protect the health and growth of pets. The overall situation of pet food industry is better.

艾媒咨询｜2022-2023年中国宠物产业发展及消费者调研研究报告

iiMedia Research（艾媒咨询）数据显示，2022年中国宠物经济产业规模将达4936亿元，同比增长25.2%，预计2025年市场规模达8144亿元；预计2022年宠物食品行业规模将达到2670亿元，2022年中国宠物用品市场将达到369亿元。在宠物行业的需求端、供给端以及资本的共同推动下，中国宠物经济产业规模增长迅速。随着消费者消费需求的提升，宠物用品、食品持续朝多元化方向发展。

艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告

随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.

艾媒咨询｜2021-2022年中国宠物食品市场及消费行为监测报告

在居民可支配收入增加、单身经济及银发经济背景的推动下，中国养宠群体规模得到进一步扩大，带动宠物各类细分市场的增长。数据显示，2021年中国宠物食品规模约1382亿元，预计2022年中国宠物食品行业规模达到1732亿元。随着社会的发展，养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。

艾媒咨询|2021年中国宠物经济产业研究报告

本报告研究涉及企业/品牌/案例：朝云集团，汉欧生物科技，麦富迪

在当前的新消费模式下，宠物经济呈现新的特点。一是线上线下双发展，约九成消费者在线下进行宠物消费，同时也有超过八成消费者在线上进行宠物消费;二是国货品牌更受青睐，三是资本入驻，宠物品牌积极开拓竞争力，寻找可持续发展空间。这一时期如朝云集团、汉欧生物发展思路良好，脱颖而出。
Under the current new consumption model, the pet economy presents new characteristics. The first is the dual development of online and offline. About 90% of consumers consume pets offline, and more than 80% of consumers consume pets online; second, domestic brands are more popular; third, capital is settled, and pet brands are actively developing their competitiveness , Looking for sustainable development space. During this period, Zhaoyun Group and Hanou Biology had good development ideas and stood out.

艾媒咨询 | 2025年中国托育行业消费行为调查数据

在全球范围内，0-3岁婴幼儿的托育服务已成为各个国家或地区高度重视的家庭政策议题, 并被上升为公共服务体系建设的一部分。随着中国实施“三孩生育政策”，对婴幼儿托育行业的需求正在不断增加，更多家长会考虑将孩子送到托育机构。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国托育行业发展状况及消费行为调查数据》数据显示，2024年中国0-3岁婴幼儿托育市场规模为1518.1亿元，预计2030年中国0-3岁婴幼儿托育市场规模达2323.1亿元。调研数据显示，居住地附近缺乏合适的玩伴或教育环境的需求以39.29%的占比位居首位，凸显了家长对儿童成长环境的高度关注。与此同时，让孩子提前适应集体生活和通过早期教育开发孩子能力的需求均以35.71%的占比并列第二，反映出家长对孩子社交能力培养和早期智力发展的同等重视。在托育机构选择方面，社区托育机构以45.54%的占比成为家长的首选，体现了他们对便捷性和社区归属感的偏好；公办托育机构则以43.08%的占比紧随其后，进一步印证了家长对公办机构专业性和规范性的信任与青睐。艾媒咨询分析师认为，家长对儿童早期教育和社交能力培养的重视推动了托育需求的增长，同时政策支持和社会资本的涌入也为市场注入了活力。然而，托育市场仍面临着服务质量参差不齐、师资力量不足等挑战。未来，随着标准化建设和科技赋能，托育市场将朝着更专业、更智能、更普惠的方向发展，成为解决家庭育儿难题的重要支撑。
Globally, childcare services for infants and toddlers aged 0-3 have become a highly valued family policy issue in various countries or regions and have been elevated to a part of the public service system construction. With the implementation of the "three-child fertility policy" in China, the demand for the infant and toddler care industry is constantly increasing, and more parents will consider sending their children to care institutions. According to the latest "Survey data on the development status and consumer behavior of China's childcare industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of childcare for infants and toddlers aged 0-3 in China will be 151.81 billion yuan in 2024. It is estimated that the market size of infant and toddler care for children aged 0-3 in China will reach 232.31 billion yuan by 2030. Research data shows that the demand for a lack of suitable playmates or educational environments near one's residence ranks first with a proportion of 39.29%, highlighting parents' high concern about their children's growth environment. Meanwhile, the demands for children to adapt to collective life in advance and for developing children's abilities through early education both accounted for 35.71% and tied for second place, reflecting parents' equal emphasis on the cultivation of children's social skills and early intellectual development. In terms of the selection of childcare institutions, community-based childcare institutions, with a proportion of 45.54%, have become the first choice for parents, reflecting their preference for convenience and a sense of community belonging. Public childcare institutions followed closely with a proportion of 43.08%, further confirming parents' trust and favor for the professionalism and standardization of public institutions. Analysts from iiMedia Research believe that parents' emphasis on early childhood education and the cultivation of social skills has driven the growth of the demand for childcare services. Meanwhile, policy support and the influx of social capital have also injected vitality into the market. However, the childcare market still faces challenges such as uneven service quality and insufficient teaching staff. In the future, with the construction of standardization and the empowerment of technology, the childcare market will develop in a more professional, intelligent and inclusive direction, becoming an important support for solving the problems of family child-rearing.

艾媒咨询：2015中国O2O到家服务市场研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。