全球领先的新经济产业第三方数据挖掘与分析机构
关于“北斗”的报告
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艾媒咨询 | 2025年中国高精定位市场消费行为调查数据
随着高精定位技术的迭代优化，其应用范围也不断扩大，广泛应用于以车辆导航、自动驾驶为例的智慧出行领域，以基础设施监测为例的公共服务领域，以及电网、港口智能监测等产业升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国高精定位市场消费行为调查数据》数据显示，道路导航（包括骑行、步行等方式）以48.84%的占比位居首位，凸显了消费者对导航功能的高度依赖，进一步印证了高精定位技术在日常生活场景中的广泛应用。与此同时，“有助于高危行业（如矿业）更便利作业”以51.22%的占比成为消费者最认可的应用方向，表明高精定位技术在高危行业中的潜力备受期待，其提升作业效率和保障安全的特性得到了广泛认可。此外，技术进步与成本降低以50.39%的占比成为影响高精定位技术普及的最主要因素，反映了技术迭代和成本优化在推动市场发展中的关键作用，也为行业未来的创新方向提供了重要启示。艾媒咨询分析师认为，在全球经济迈向高质量发展的新背景下，公共基础设施的运行、行业的解决方案或是大众生活出行领域的数字化，都离不开以数据决策为基础。而高精定位作为精准位置数据获取的基础技术，将延伸更多元化的符合市场发展的数据技术产品和服务，市场需求将持续提升。
With the iterative optimization of high-precision positioning technology, its application scope is also expanding, and it is widely used in the field of intelligent travel with vehicle navigation and automatic driving as an example, in the field of public service with infrastructure monitoring as an example, and in the field of industrial upgrading such as power grid and port intelligent monitoring. According to the latest "Survey data of consumption behavior of China's High-Precision Positioning Market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, road navigation (including cycling, walking, etc.) ranks first with 48.84%. It highlights the high dependence of consumers on navigation functions, and further confirms the wide application of high-precision positioning technology in daily life scenes. At the same time, "help high-risk industries (such as mining) more convenient operation" accounted for 51.22% of consumers to become the most recognized application direction, indicating that the potential of high-precision positioning technology in high-risk industries is highly anticipated, and its characteristics of improving operational efficiency and ensuring safety have been widely recognized. In addition, technological progress and cost reduction accounted for 50.39% to become the most important factors affecting the popularity of high-precision positioning technology, reflecting the key role of technology iteration and cost optimization in promoting market development, and also providing important inspiration for the future innovation direction of the industry. Analysts from IIMedia Consulting believe that in the new context of the global economy moving toward high-quality development, the operation of public infrastructure, industry solutions or digital intelligence in the field of mass life and travel are inseparable from data-based decision-making. As the basic technology for accurate location data acquisition, high-precision positioning will extend more diversified data technology products and services in line with market development, and market demand will continue to increase. -
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艾媒研报 |斗鱼 (DOYU.US)：运营成本难降低，电竞迎来新机遇
本报告涉及企业/品牌包括：摩根士丹利、摩根大通、美银美林、奥飞娱乐、红杉资本、招银国际、腾讯、凤凰资本、NeoTV、优酷、土豆、战旗TV、虎牙TV
iiMedia Research(艾媒咨询)数据显示，2018年中国游戏直播用户规模达2.63亿人，增速为27.1%，游戏直播市场2018年实际销售收入为74.4亿元，同比增速高达107.20%。电子竞技的发展将为游戏直播行业注入新动力，预计2019年用户规模将突破3亿，随着游戏直播付费模式逐渐成熟，市场规模也将保持高速增长。斗鱼作为中国老牌游戏直播平台，在资本的鼎立支持下逐渐成长为行业寡头，业绩方面较以往有了较大改善，2018年营收达36.54亿元，同比增长93.74%，归母净利润-8.83亿元，亏损幅度收窄。2019年斗鱼再次开启IPO之路，于4月22日正式向美国证券交易委员会递交招股书，预计融资规模5亿美元，款项主要用于引入优质电竞内容、加强技术实力以及提升品牌效应。艾媒咨询分析师认为，斗鱼IPO虽然能助力公司快速步入发展的新阶段，但其面临的营收模式单一、内容竞争壁垒不强、运营成本难降低、监管风险等挑战依然严峻。
According to iiMedia Research, the number of live games users in China reached 263 million in 2018, a growth rate of 27.1%. The actual sales revenue of the game live broadcast market in 2018 was 7.44 billion yuan, a year-on-year growth rate of 107.20%. The development of eSports will inject new impetus into the game live broadcast industry. It is expected that the user scale will exceed 300 million in 2019. As the game live paying model matures, the market size will also maintain rapid growth. As the old-fashioned game live broadcast platform in China, DouYu has gradually grown into an industry oligarch with the support of capital. The performance has been greatly improved compared with the past. The revenue in 2018 reached 3.654 billion yuan, an increase of 93.74% over the same period of last year. 883 million yuan, the loss has narrowed. In 2019, DouYu once again opened the IPO road. On April 22, it officially submitted a prospectus to the US Securities and Exchange Commission. The estimated financing scale is 500 million US dollars. The funds are mainly used to introduce high-quality e-sports content, strengthen technical strength and enhance brand effect. iiMedia Consulting analysts believe that although the IPO can help the company to quickly enter a new stage of development, its challenges of single revenue mode, weak content competition barriers, difficult to reduce operating costs, and regulatory risks remain severe. -
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