关于“华英农业”的报告
艾媒咨询｜2024年中国乡村数字经济发展专题研究报告
数据显示，2023年中国农产品网络零售额为5900亿元，同比增长11.0%；2023年农村网络零售额达24900亿元，同比增长14.7%，预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为，近年来中国农村发展增长势头明显，在加快补齐农村物流设施和服务短板等一系列措施下，农村电商蓬勃发展，在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中，“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性，更容易获得消费者的关注，从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题，政府应鼓励软件开发商研发农民爱用、常用型App，让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation.-
-
-
-
-
艾媒咨询|2021年中国企业级SaaS服务行业发展及标杆案例研究报告
本报告涉及的案例/品牌/企业：开创云，飞书深诺
随着国内企业体量不断增多，进一步扩大了SaaS行业服务市场主体规模，而互联网技术的发展为SaaS产品带来了深刻变革，企业间相互协作也深化了对SaaS服务的需求，促使国内SaaS行业市场规模呈现稳定增长态势。在政策及社会多种因素利好下，SaaS服务商数量持续增加，iiMedia Research(艾媒咨询)数据显示，2021年中国SaaS行业市场规模达322.6亿元，预计到2023年，中国SaaS行业市场规模将达555.1亿元。行业竞争愈发激烈的环境下，产品质量和用户体验有助于提升品牌口碑，建立自身技术和服务壁垒，提升品牌价值。With the increasing number of domestic enterprises, the main body scale of SaaS industry service market has been further expanded, and the development of Internet technology has brought profound changes to SaaS products. The mutual cooperation among enterprises has also deepened the demand for SaaS services, promoting the stable growth of the market scale of domestic SaaS industry. Under the favorable policies and social factors, the number of SaaS service providers continues to increase. According to the data of iimedia research, the market scale of China's SaaS industry will reach 32.26 billion yuan in 2021. It is expected that by 2023, the market scale of China's SaaS industry will reach 55.51 billion yuan. In the environment of increasingly fierce industry competition, product quality and user experience help to improve brand reputation, establish their own technical and service barriers and enhance brand value. -
艾媒咨询|2021年中国农货新消费发展专题研究报告
本报告研究涉及企业/品牌/案例：拼多多，阿里巴巴，京东
随着消费水平的提高，消费者对于农产品的需求呈现出便利化、品质化和高性价比等特点。以拼多多为代表的新电商业态兴起，通过拼团、直播带货的模式，农产品能更直接地触达消费者。调研数据显示，76.5%的消费者表示愿意在相同的线上农货消费平台消费，八成受访网民对中国农货消费发展持乐观态度。在各大电商平台中，受访网民认为拼多多与农货消费的关联度最高，达到7.22。
With the improvement of consumption level, consumers' demand for agricultural products has shown the characteristics of convenience, quality and high cost performance. With the emergence of new telecom businesses represented by Pinduoduo, agricultural products can reach consumers more directly through the mode of group joining and live broadcast of goods. Survey data shows that 76.5% of consumers are willing to spend on the same online agricultural product consumption platform, and 80% of the interviewed netizens are optimistic about the development of China's agricultural product consumption. Among the major e-commerce platforms, the interviewed netizens believe that Pinduoduo has the highest correlation with agricultural consumption, reaching 7.22. -
艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例：黑龙江海林，北京平谷，陕西柞水，浙江临安，湖南韶山，广东阳江，云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱，城乡居民被抑制的需求将持续释放，乡村旅游再度兴起。数据显示，2020年1-8月，中国休闲农业与乡村旅游接待人数达12.07亿人，休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒咨询|2020年中国劳动密集型产业产业布局和市场发展趋势报告
本报告研究涉及企业/品牌/案例：牧原集团、新希望、平潭发展、福建金森、万代服装、长江制衣、绍兴小轩窗布业有限公司、烟台明远家用纺织品有限公司、双驰实业、汕头澄海。
随着国家城镇化加速，农民工供给增速放缓，传统劳动密集型产业面临招工难的问题。特别是随着年轻一代择业观的改变、城镇服务业的高速发展，进城农工偏向选择快递员、餐饮外卖员等当前热门岗位进行就业，这就推动了城镇新型劳动密集型产业的发展。2020年8月7日，中国当前灵活就业从业人员规模达2亿左右，这就为城市新型服务业提供了劳动力基础。
As the country’s urbanization accelerates and the supply of migrant workers has slowed down, traditional labor-intensive industries are facing difficulties in recruiting workers. In particular, with the changes in the young generation's outlook on job selection and the rapid development of urban service industries, rural workers in cities prefer to choose current hot jobs such as couriers and food delivery workers for employment, which promotes the development of new labor-intensive industries in cities and towns. On August 7, 2020, the current number of flexible employment employees in China reached about 200 million, which provides a labor base for the new urban service industry. -
艾媒报告|2020Q1中国农货电商市场研究报告
本报告研究涉及企业/品牌/案例：拼多多，京东，苏宁。
互联网在下沉市场的加速渗透带动了农村电商的快速发展。随着农产品触网的程度加深，农产品网络零售额迎来快速增长。截至2019年，中国农产品网络零售额达到3975亿元，同比增长72.5%。2020年新冠疫情爆发，对农产品市场的人力、物流、销售等多方面等造成影响，致使第一季度多地农货严重滞销。为帮助农户脱困，以拼多多、淘宝、京东、苏宁为代表的各大电商平台，加大了资金、资源倾斜力度，畅通农货上行通道，受到了市场的广泛认可。iiMedia Research（艾媒咨询）数据显示，在55.3%的受访者认为电商平台“助农”系列活动可有效缓解农产品滞销问题，46.9%的受访者认为活动可帮助农户减少经济损失，认为能有效平稳农产品市场价格的受访者占37.2%；85.6%的受访者表示平台推出的“助农”活动提升了自己对平台的好感度。艾媒咨询分析师认为，农货电商是农村脱贫的重要抓手，发展前景广阔，拼多多凭借下沉领域的主场优势以及模式创新能力，不仅有效助力了农货上行，还加深了其在农货电商市场的竞争壁垒，综合实力将持续提升。
The accelerated penetration of the Internet in the sinking market has driven the rapid development of rural e-commerce. With the deepening of agricultural products hitting the Internet, the online retail sales of agricultural products ushered in rapid growth. As of 2019, China's online sales of agricultural products reached 397.5 billion yuan, a year-on-year increase of 72.5%. The outbreak of the new crown epidemic in 2020 has affected human resources, logistics, sales, and other aspects of the agricultural product market, which has led to serious unsales of agricultural products in many places in the first quarter. In order to help farmers get out of trouble, the major e-commerce platforms represented by PDD, Taobao, JD and SUNING have increased their capital and resource tilts, and opened up channels for agricultural products, which have been widely recognized by the market. According to data from iiMedia Research, 55.3% of the respondents think that the e-commerce platform "agriculture" series of activities can effectively alleviate the problem of unproductive marketing of agricultural products, and 46.9% of the respondents think that the activities can help farmers reduce economic losses. 37.2% of the respondents were able to effectively stabilize the market price of agricultural products; 85.6% of the respondents said that the “agricultural assistance” activities launched by the platform increased their favorability with the platform. iiMedia Consulting analysts believe that agricultural e-commerce is an important starting point for poverty alleviation in rural areas, with broad development prospects. By virtue of its home field advantages and model innovation capabilities in the sinking field,PDD not only effectively helped the upward movement of agricultural products, but also deepened its barriers to competition in the agricultural e-commerce market, and its comprehensive strength will continue to increase.
- 1
- 2
- 3
- 4
- 5
- 6
