全球领先的新经济产业第三方数据挖掘与分析机构
关于“发制品”的报告
艾媒报告|2019-2021年中国脱发保健行业趋势与消费行为数据研究报告
本报告研究涉及企业/品牌/案例：霸王，章光101，得生源，the body shop,三生制药集团，曼迪旗舰店，索芙特，雍禾植发，南方医院，伊美尔，美莱，恒博，银河整形，今日头条，新氧，更美，悦美，小红书，豆瓣，Restoration Robotics，碧莲盛植发，Balmain，HairUWear集团，ARTMICRON,SOCAP,瑞贝卡，海森林，艾瑞美，佰丝堂，带没死，SIV西芙，阿芙洛蒂，宫秀假发
iiMedia Research（艾媒咨询）数据显示，2019年中国约有2.5亿脱发人群，女性群体接近1亿人，并且脱发群体的年轻化趋势明显，有60%的人在25岁就出现脱发现象。脱发群体的共同需求催生了毛发保健产业，涵盖洗护、保健品、理疗、医美、电商等多元业态，特别推动了养发护理（如霸王、章光101）、植发机构（如碧莲盛、雍禾植发）、假发产业（如瑞贝卡）等的蓬勃发展。艾媒咨询分析师认为，技术的成熟、社会的互联网化等因素将推动脱发催生产业进入新的发展阶段，未来3D技术，人工智能、医疗技术等的发展将进一步推动植发产业及电子生发产业升级。
According to iiMedia Research, there are about 250 million people with hair loss in China in 2019, with a female population of close to 100 million, and the trend towards youth in the hair loss group is clear, with 60 percent of people developing hair loss at the age of 25. The common needs of hair loss groups have spawned the hair care industry, covering a variety of industries such as shampoo, health care products, physiotherapy, medical beauty, e-commerce, etc., and in particular promoted the vigorous development of hair care (such as overlord, Zhang Guang 101), hair care institutions (such as bililian, hair, hair), wig industry (such as Rebecca) and so on. Ai media consulting analysts believe that the maturity of technology, social Internet and other factors will promote hair loss industry into a new stage of development, the future of 3D technology, artificial intelligence, medical technology and other development will further promote the development of hair-growing industries and electronic hair industry.-
-
-
-
-
艾媒咨询|2020考拉海购高端洗护行业消费趋势报告
本报告研究涉及企业/品牌/案例：考拉海购。
传统基础清洁洗护产品功能单一，随着生活品质的提升，更多消费者开始重视洗护产品的包装设计与功能多样化，期待拥有奢华细分科技的洗护体验，因此高端洗护市场呈现出巨大的发展潜力。iiMedia Research（艾媒咨询）数据显示，预计到2023年底，全球个人洗护电商市场销售额将达1816.0亿美元，全球洗护市场规模的扩增也体现出高端洗护行业的稳定发展。近年来“科技防脱，科学生发”的概念开始为国民所重视，健康科学的洗护产品在年轻消费者群体中也拥有广泛的市场需求，男性成为防脱用户的主力快速增长核心驱动消费军。除了主打健康，各洗护品牌在产品特色的基础上提出多个洗护新概念。考拉海购采用全球直采模式，精选全球高端洗护产品，通过实验室评测、社群推新、短视频等提升高端洗护品牌产品的曝光度，并结合多种营销策略进一步提升用户心智。在未来，高端洗护行业将向细分化、个性化、多元化、社交化及人格化方向发展。
Traditional basic cleaning and care products have a single function. With the improvement of the quality of life, more consumers have begun to pay attention to the packaging design and diversification of functions of the care products. Therefore, the high-end care market presents huge development potential.As the data of iiMedia Research showed, it is estimated that by the end of 2023, the global personal care e-commerce market sales will reach 181.6 billion U.S. dollars. The expansion of the global care market also reflects the stable development of the high-end care industry. In recent years, the concept of "preventing hair loss in a scientific way" has begun to be valued by the people. Health and scientific care products also have a wide market demand among young consumers, and men have become the main consumers. In addition to focusing on health, many care brands put forward a number of new care concepts based on product characteristics. Kaola Shopping adopts the model of global direct procurement to select global high-end care products. It enhances the exposure of high-end care brand products through evaluation, community building, short videos, etc., and combines multiple marketing strategies to further enhance users' mind. In the future, the high-end care industry will develop in the direction of segmentation, personalization, diversification, socialization and personality. -
-
艾媒报告|2020-2021年中国美容美发行业细分领域及总体趋势研究报告
本报告研究涉及企业/品牌/案例：星客多，完美日记，新氧医美；其他提及企业/品牌：海飞丝，阿道夫，沙宣，清扬，潘婷，飘柔，吕，多芬，施华蔻，资生堂，霸王，章光101，欧倍青，卡诗，滋源，丰添，馥绿德雅，索芙特，欧莱雅，花王，美源，爱茉莉，韩金靓，三橡树，利尻昆布，宣若，自然堂，百雀羚，珀莱雅，隆力奇，佰草集，丸美，相宜本草，薇诺娜，毛戈平，雅诗兰黛，兰蔻，SK-II，兰芝，佰草集，高丝，玉兰油、欧莱雅，欧泊莱，旁氏，大宝，郁美净，隆力奇，丁家宜，佳雪，In Style 造型，OnHair Salon，SWANK Salon，My Hair Salon，AUTHOR TNT ATELIER，藤野造型，木北造型，3AM Hair Salon，Amo la Diva 造型，bymiga，OnHair Salon，In Style 造型，藤野造型，P.STYLE 派斯造型，Hair Code 芭曲造型，MG Style Salon，Kraemer Paris 苏豪发廊，TL Hair 造型，3AM Hair Salon，IMPRES 印象美学，In Style 造型，Paya Hair，My Hair Salon，T SPACE 韩式发型，至 ACME STUDIOS，MJ Hair Style，On Star Salon，简发 HAIR 造型，L’Fashion 美发沙龙，AD Hair Salon，DL VOGUE，Cola-Pie 美发沙龙，原宿 Salon，Nice Salon，In Style 造型，OnHair Salon，Mirror Salon，3AM Hair Salon，COO Salon，MIG Salon等
2020年1月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析，并且以新氧等上市公司作为典型案例进行商情分析，深入研究中国美容美发行业运行模式和发展趋势。2019年，中国的美容美发机构约有95%为民营资本，美容美发行业就业人口达2700万人;总体来说，中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈，美容美发机构的经营模式正由单一走向综合，形式也日趋多样化，品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified. -
艾媒咨询｜2021年中国卤制品行业研究报告
本报告涉及的案例/品牌/企业：绝味食品、紫燕百味鸡、物只卤鹅
自2020年上半年以来，受疫情影响中国餐饮业进入停摆状态，但卤制品市场依旧呈增长势头，各品牌更开启了扩张模式。数据显示，2021年中国卤制品行业规模达3296亿元，2018-2021年复合增长率为12.3%。艾媒咨询分析师认为，随着国民生活水平和消费需求的提升，卤制品消费场景和范围持续扩容，推动行业进一步发展，预计2023年中国卤制品行业规模达4051亿元。
Since the first half of 2020, China's catering industry has entered a state of shutdown due to the epidemic, but the halogen products market has still shown a growth momentum, and brands have opened an expansion model. The data shows that the scale of China's halogen products industry will reach 329.6 billion yuan in 2021, with a compound growth rate of 12.3% from 2018 to 2021.iiMedia Research analyst believes that with the improvement of national living standards and consumer demand, the consumption scenario and scope of halogen products continue to expand, promoting the further development of the industry, and it is expected that the scale of China's halogen products industry will reach 405.1 billion yuan in 2023. -
- 1
- 2
- 3
- 4
- 5
- 6
- 126
