关于“口腔医院”的报告
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艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告
本报告研究涉及企业/品牌/案例：Straumann，正畸，时代天使，通策医疗，泰康拜博口腔
2020年受疫情影响，口腔医疗行业整体营收有所下降。在此背景下，全国性口腔连锁扩张势头减缓，可能下沉到3、4线城市。同时，资本在布局口腔行业时将逐渐趋于理性，口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低，前五头部机构市占率较低。虽然受疫情影响，行业连锁扩张暂缓，但随着行业的不断发展，连锁口腔机构将继续成为口腔医疗机构发展重点。
In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions. -
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艾媒咨询|2021年中国互联网医院行业发展研究报告
本报告涉及的案例/品牌/企业：医联，京东健康，好大夫
随着《健康中国2030规划纲要》、“互联网+医疗健康”的国家倡导和执行方针落实，中国互联网医院的数量在2015-2020年五年间增长近1000家，2021年进入稳定上升期。iMedia Research(艾媒咨询)数据显示，自2018年起，中国互联网医院行业进入以医院主导的互联网医院占多数的发展状态。医院主导和企业主导的互联网医院各有不同竞争优势，面对国家的规范政策和市场需求增长，通过差异化定位和院企合作能有效提升各方效益。
With the implementation of the national plan for health China 2030 and Internet plus medical health, the number of China's Internet hospitals increased by nearly 1000 in 2015-2020 years and five years, and entered a stable rise in 2021. According to the data of imedia research, since 2018, China's Internet hospital industry has entered a development state in which hospital led Internet hospitals account for the majority. Hospital led and enterprise led Internet hospitals have different competitive advantages. In the face of national normative policies and market demand growth, the benefits of all parties can be effectively improved through differentiated positioning and hospital enterprise cooperation. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例：上海喜喜母婴护理服务股份有限公司，苏州喜之家母婴护理服务股份有限公司，深圳爱帝宫母婴健康管理股份有限公司，馨月汇母婴专护服务（上海）有限公司，优艾贝（中国）集团有限公司，悦子阁（上海）健康服务有限公司，Andbaby安恩贝，北京禧月阁母婴护理有限公司，巍阁产后休养中心（月子会所），仕馨孕育护理中心股份有限公司，台湾臻喜月子会所，广禾堂草本生物科技（上海）有限公司，金月汇精致月子会所，山东福座母婴护理股份有限公司，美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示，中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元，中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看，以及近期三孩政策的推出，2021年后人口生育率可能小幅上升趋势，因此，月子中心的市场规模也会随之增长，预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2021年后月子服务行业会处于调整期，增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2021年上半年中国宠物经济产业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例：中宠股份，佩蒂股份，疯狂小狗，瑞普生物，多尼斯
随着社会结构变化和社会经济发展，独居、空巢群体逐渐扩展，宠物逐渐成为情感寄托，养宠观念明显改变，iiMedia Research(艾媒咨询)调研数据显示，37.1%的受访者将宠物看成自己的朋友，超过4成把宠物当亲人，这种情感需求推动了宠物经济的发展，预计到2023年中国宠物经济市场规模将接近6000亿元。宠物市场的规模化发展使得市场延伸服务不断完善，从传统的宠物食品、宠物用品等领域向宠物摄影、宠物医疗、宠物保险、萌宠体验馆等周边产业延伸。
With the change of social structure and the development of social economy, the groups of living alone and empty nest gradually expand, pets gradually become emotional sustenance, and the concept of keeping pets has changed significantly According to the survey data of research (AI media consulting), 37.1% of the respondents regard pets as their friends, and more than 40% regard pets as their relatives. This kind of emotional demand promotes the development of pet economy. It is estimated that the market scale of China's pet economy will be close to 600 billion yuan by 2023. With the large-scale development of the pet market, the market extension service has been continuously improved, extending from the traditional pet food, pet supplies and other fields to pet photography, pet medical care, pet insurance, pet experience hall and other surrounding industries.(“iiMedia Report | China's pet economic industry development status & market research and analysis report in 2021 H1" full version has 102 pages, please click the Browse HD Report button on the right side of the article to browse the report ) -
艾媒咨询|2020年中国互联网医疗行业发展专题研究报告
本报告研究涉及企业/品牌/案例：圆心科技集团，圆心医疗科技，圆心惠保，阿里健康，浙一互联网医院，丁香园。
近年来，中国互联网医疗行业发展迅速，从萌芽期步入到高速发展期。2020年，互联网医疗受新冠疫情影响发展继续加快，5G和人工智能技术逐步落地应用也助推行业规模增长。iiMedia Research（艾媒咨询）数据显示，74.4%的受访网民在疫情期间参与过互联网医疗服务，且认为其能够减轻门诊压力和避免交叉感染的网民占比也超过七成。在互联网医疗主要细分市场中，移动医疗平台借助移动互联网普及和物流水平提高，其品牌认知和市场发展较快，2020年中国移动医疗用户规模将达到6.35亿人，市场规模也将超过520亿元。
In recent years, China Internet medical industry has developed rapidly, from the embryonic stage to high-speed development period. In 2020, the development of Internet medical industry will continue to accelerate under the influence of Covid-19, and the application of 5G and AI technology will also boost the growth of the industry scale. As the data of iiMedia Research showed, 74.4% of the interviewed netizens participated in Internet medical services during the Covid-19 period, and more than 70% netizens believed that it could reduce the pressure of outpatient service and avoid cross infection. In the main market segments of Internet medical industry, mobile medical platforms, with the help of the popularization of mobile Internet and improvement of logistics level, have a rapid brand recognition and market development. In 2020, the user scale of China mobile medical industry will reach 635 million, and the market size will also exceed 52 billion yuan. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度，规模以上高技术制造业增加值增长5.9%，装备制造业增加值增长4.7%，高技术产业投资增长9.1%，加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%，增速比上半年加快1个百分点，占社会消费品零售总额的比重达到24.3%。在疫情冲击下，产业转型发展的动力明显加快，以互联网经济为代表的新动能逆势成长，线上购物、直播带货等新业态、新模式持续火热，在线办公、远程问诊、在线教育等新兴需求非常旺盛，而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力，在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020上半年中国医疗美容行业趋势研究报告
本报告研究涉及企业/品牌/案例：美团医美、新氧。
受颜值经济影响，医疗美容市场异常火热，自2013年以来，中国医疗美容市场规模便保持持续增长趋势，预计2020年中国医疗美容用户规模达1520万人。随着医美消费意识的进一步觉醒、供给的持续增长和“互联网+医美”模式的渗透，未来医美行业的用户规模将继续增长。iiMedia Research（艾媒咨询）调研数据显示，六成用户理解支持医美消费，而目前线下医美机构仍然是消费者获取医美信息的主要渠道，其次是网络社交平台以及互联网医美平台。互联网医美平台的渗透率提升及内容化趋势，将有效推动行业资源的进一步整合，专业医美平台未来或将成为消费者了解及鉴别医美信息的重要窗口。美团医美、新氧等互联网医疗美容平台为医美行业新生态建设起到推动作用。互联网医疗美容平台的出现，以其低廉的佣金和可靠的垂直搜索特性在一定程度上帮助医美行业吸引更多消费者，拓展了获客渠道。未来医美机构将更加注重调整自身的营销策略，借助互联网平台等新手段更加精准的进行用户挖掘和服务扩散。
Affected by the beauty economy, the medical beauty market is extremely hot. Since 2013, the size of China's medical beauty market has maintained a continuous growth trend. It is estimated that the number of Chinese medical beauty users will reach 15.2 million in 2020. With the further awakening of medical aesthetics consumption awareness, continuous growth in supply and the penetration of the "Internet and medical aesthetics" model, the user scale of the medical aesthetics industry will continue to grow in the future. As the data of iiMedia Research showed, Sixty percent of users understand that they support the consumption of medical beauty, and offline medical beauty institutions are still the main channels for consumers to obtain medical beauty information, followed by online social platforms and Internet medical beauty platforms. The penetration rate and content trend of Internet medical aesthetics platforms will effectively promote the further integration of industry resources. In the future, professional medical aesthetics platforms may become an important window for consumers to understand and identify medical aesthetics information. Internet medical cosmetology platforms such as Meituan Medical Beauty and So Young have played a role in promoting the construction of a new ecology in the medical cosmetology industry. The emergence of the Internet medical cosmetology platform, with its low commissions and reliable vertical search features, has helped the medical cosmetology industry to attract more consumers to a certain extent and expanded the customer acquisition channels. In the future, medical aesthetic institutions will pay more attention to adjusting their own marketing strategies, and accurately conduct user data mining and service diffusion.
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