艾媒咨询｜2021年中国美容美发行业投资机遇及总体趋势研究报告

数据显示，2015-2021年中国美容美发行业市场规模复合增长率为4.0%，2021年市场规模为3863亿元。随着国民生活水平的提高以及对生活品质的不断追求，美容美发业的消费需求旺盛，上下游产业和新兴业态快速发展，预估2022年中国美容美发行业市场规模将突破4000亿元。且值得注意的是，在备案完善、监督加强及违法经营成本提升的背景下，中国化妆品行业将加速整顿，有效保障产品安全及其功效的稳定性，具有较强研发实力的品牌有望占据更大的市场份额。随着新消费群体逐渐成为购买主力，不能快速响应市场的品牌面临淘汰，大规模企业兼并即将到来。
According to the data, the compound growth rate of the market scale of China's beauty salon industry from 2015 to 2021 was 4.0%, and the market scale in 2021 was 386.3 billion yuan. With the improvement of national living standards and the continuous pursuit of quality of life, the consumption demand of beauty salon industry is strong, and the upstream and downstream industries and emerging business forms are developing rapidly. It is estimated that the market scale of China's beauty salon industry will exceed 400 billion yuan in 2022. It is worth noting that under the background of perfect filing, strengthened supervision and increased illegal operating costs, China's cosmetics industry will accelerate the rectification and effectively ensure the stability of product safety and efficacy. Brands with strong R & D strength are expected to occupy a larger market share. As new consumer groups gradually become the main force of purchase, brands that cannot respond quickly to the market are facing elimination, and large-scale enterprise mergers are coming.

艾媒报告|2020-2021年中国美容美发行业细分领域及总体趋势研究报告

本报告研究涉及企业/品牌/案例：星客多，完美日记，新氧医美；其他提及企业/品牌：海飞丝，阿道夫，沙宣，清扬，潘婷，飘柔，吕，多芬，施华蔻，资生堂，霸王，章光101，欧倍青，卡诗，滋源，丰添，馥绿德雅，索芙特，欧莱雅，花王，美源，爱茉莉，韩金靓，三橡树，利尻昆布，宣若，自然堂，百雀羚，珀莱雅，隆力奇，佰草集，丸美，相宜本草，薇诺娜，毛戈平，雅诗兰黛，兰蔻，SK-II，兰芝，佰草集，高丝，玉兰油、欧莱雅，欧泊莱，旁氏，大宝，郁美净，隆力奇，丁家宜，佳雪，In Style 造型，OnHair Salon，SWANK Salon，My Hair Salon，AUTHOR TNT ATELIER，藤野造型，木北造型，3AM Hair Salon，Amo la Diva 造型，bymiga，OnHair Salon，In Style 造型，藤野造型，P.STYLE 派斯造型，Hair Code 芭曲造型，MG Style Salon，Kraemer Paris 苏豪发廊，TL Hair 造型，3AM Hair Salon，IMPRES 印象美学，In Style 造型，Paya Hair，My Hair Salon，T SPACE 韩式发型，至 ACME STUDIOS，MJ Hair Style，On Star Salon，简发 HAIR 造型，L’Fashion 美发沙龙，AD Hair Salon，DL VOGUE，Cola-Pie 美发沙龙，原宿 Salon，Nice Salon，In Style 造型，OnHair Salon，Mirror Salon，3AM Hair Salon，COO Salon，MIG Salon等

2020年1月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析，并且以新氧等上市公司作为典型案例进行商情分析，深入研究中国美容美发行业运行模式和发展趋势。2019年，中国的美容美发机构约有95%为民营资本，美容美发行业就业人口达2700万人;总体来说，中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈，美容美发机构的经营模式正由单一走向综合，形式也日趋多样化，品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified.