艾媒报告 | 2018上半年中国在线二手交易市场监测报告

iiMedia Research(艾媒咨询)数据显示，2017年中国在线二手交易用户规模达0.76亿人，增长率达55.1%，预计2018年用户规模将超过1亿人，增长势头将持续强劲。艾媒咨询分析师认为，随着产品周期变短和人们购买能力增强，社会上闲置物品逐渐增加，人们对在线二手交易的需求会逐渐增大。

咸亨国际：2021年第三季度报告

艾媒咨询｜2024年中国鱼片行业消费洞察研究报告

随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升，以及预制菜市场的蓬勃发展，鱼片全产业链正迎来前所未有的发展新机遇。日前，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示，2023年中国鱼片加工市场规模已达122.4亿元，预计未来几年将以20%左右的速度持续增长，到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多，生产水平参差不齐，市场集中度偏低。随着行业的深入发展，鱼片加工行业将进入洗牌期，并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业，未来竞争力将更加凸显。

艾媒咨询｜2024年中国烤鱼行业研究发展报告

全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国烤鱼行业研究发展报告》数据显示，2023年中国烤鱼行业市场规模达1396.6亿元，同比增长12.6%。随着烤鱼消费在中国各城市的逐步普及，市场渗透率持续提升，国民向享乐型、发展型消费转变，将进一步推动烤鱼行业增长，2029年中国烤鱼行业市场规模有望达2431.3亿元。中国烤鱼头部品牌店铺持续扩增，行业向品牌化方向发展，集中度进一步上升。截至2024年1月，头部品牌半天妖、探鱼、江边城外烤全鱼门店数量已分别达1447家、316家、131家，行业资源向头部倾斜。女性、新中产、青年是烤鱼市场消费主力军，该群体更注重消费体验，以重视消费体验为导向的新消费模式逐渐显现。品牌不断开拓出新消费体验，是烤鱼行业未来发展的新趋势。
According to the latest "Research report on the development of China's grilled fish industry in 2024" released by iiMedia Research,in 2023, the market size of China's grilled fish industry reached 139.66 billion yuan, an increase of 12.6%. With the gradual popularization of grilled fish consumption in Chinese cities, the market penetration rate continues to increase, and the national shift to hedonistic and developmental consumption will further promote the growth of the grilled fish industry, and the market size of China's grilled fish industry is expected to reach 243.13 billion yuan in 2029. Chinese grilled fish head brand stores continue to expand, the industry is developing in the direction of branding, and the concentration is further rising. As of January 2024, the number of head brand half-day demon, fish exploration, and Jiangbian City roasted whole fish stores has reached 1,447, 316, and 131, respectively, and industry resources are tilted to the head. Women, the new middle class, youth are the main force of consumption in the grilled fish market, and this group pays more attention to consumption experience, and the new consumption model oriented by attaching importance to consumption experience gradually appears. The brand continues to open up new consumption experience, which is a new trend of the future development of the grilled fish industry.

艾媒咨询｜中国“年鱼经济”市场运行监测报告

受首届中国年鱼博览会举办及媒体持续宣传推广驱动，叠加元旦、春节前备货充足，2022年全国海鲈鱼电商市场热度总体呈现上扬态势。数据显示，2022年8月-12月全国海鲈鱼电商市场热度值由2679增长至3128。

*ST昌鱼2021年第三季度报告

艾媒研报 |斗鱼 (DOYU.US)：运营成本难降低，电竞迎来新机遇

本报告涉及企业/品牌包括：摩根士丹利、摩根大通、美银美林、奥飞娱乐、红杉资本、招银国际、腾讯、凤凰资本、NeoTV、优酷、土豆、战旗TV、虎牙TV

iiMedia Research(艾媒咨询)数据显示，2018年中国游戏直播用户规模达2.63亿人，增速为27.1%，游戏直播市场2018年实际销售收入为74.4亿元，同比增速高达107.20%。电子竞技的发展将为游戏直播行业注入新动力，预计2019年用户规模将突破3亿，随着游戏直播付费模式逐渐成熟，市场规模也将保持高速增长。斗鱼作为中国老牌游戏直播平台，在资本的鼎立支持下逐渐成长为行业寡头，业绩方面较以往有了较大改善，2018年营收达36.54亿元，同比增长93.74%，归母净利润-8.83亿元，亏损幅度收窄。2019年斗鱼再次开启IPO之路，于4月22日正式向美国证券交易委员会递交招股书，预计融资规模5亿美元，款项主要用于引入优质电竞内容、加强技术实力以及提升品牌效应。艾媒咨询分析师认为，斗鱼IPO虽然能助力公司快速步入发展的新阶段，但其面临的营收模式单一、内容竞争壁垒不强、运营成本难降低、监管风险等挑战依然严峻。

According to iiMedia Research, the number of live games users in China reached 263 million in 2018, a growth rate of 27.1%. The actual sales revenue of the game live broadcast market in 2018 was 7.44 billion yuan, a year-on-year growth rate of 107.20%. The development of eSports will inject new impetus into the game live broadcast industry. It is expected that the user scale will exceed 300 million in 2019. As the game live paying model matures, the market size will also maintain rapid growth. As the old-fashioned game live broadcast platform in China, DouYu has gradually grown into an industry oligarch with the support of capital. The performance has been greatly improved compared with the past. The revenue in 2018 reached 3.654 billion yuan, an increase of 93.74% over the same period of last year. 883 million yuan, the loss has narrowed. In 2019, DouYu once again opened the IPO road. On April 22, it officially submitted a prospectus to the US Securities and Exchange Commission. The estimated financing scale is 500 million US dollars. The funds are mainly used to introduce high-quality e-sports content, strengthen technical strength and enhance brand effect. iiMedia Consulting analysts believe that although the IPO can help the company to quickly enter a new stage of development, its challenges of single revenue mode, weak content competition barriers, difficult to reduce operating costs, and regulatory risks remain severe.

艾媒咨询|2021年中国烤鱼行业发展研究报告

本报告涉及的案例/品牌/企业：探鱼，半天妖，江边城外

iiMedia Research(艾媒咨询)数据显示，2021年中国烤鱼行业市场规模达1104.5亿元，较2020年上升13.8%。随着烤鱼餐饮逐渐在中国各城市普及，市场渗透率逐渐提升。国民向享乐型、发展型消费转变，进一步推动烤鱼市场增长。预计未来保持12%左右的增长率，2023年中国烤鱼市场规模将达1396.6亿元。调查数据显示，女性(57.0%)、新中产(64.3%)、青年(84.9%)是烤鱼市场消费主力军，以重视消费体验为导向的消费模式逐渐显现。艾媒咨询分析师认为，随着行业入局者增多，同质化的竞争将不断加剧，差异化的运营模式显得尤为重要。打造新消费模式，通过产品和服务创新，提升顾客的消费体验是未来发展趋势。
According to the data of iiMedia Research, the market size of China's grilled fish industry will reach 110.45 billion yuan in 2021, up 13.8% from 2020. With the popularity of grilled fish catering in Chinese cities, the market penetration rate is gradually increasing. The national to hedonic, development-oriented consumption change, further promote the growth of baked fish market. It is expected to maintain a growth rate of about 12% in the future, and the market size of Grilled fish in China will reach 139.66 billion yuan in 2023. According to the survey data, women (57.0%), new middle class (64.3%) and youth (84.9%) are the main consumers in the grilled fish market, and the consumption mode focusing on consumption experience is gradually emerging. iiMedia consulting analysts believe that with the increase of industry entrants, the homogenized competition will continue to intensify, and the differentiated operation mode is particularly important. It is the future trend to create new consumption mode and improve customer consumption experience through product and service innovation.

金龙鱼2021年第三季度报告

艾媒咨询 | 2025-2026年中国水产行业现状及消费趋势洞察报告

中国水产行业正处于转型发展的关键阶段，传统养殖模式逐步向绿色化、智能化、数字化方向转变，循环水养殖、深远海养殖等新技术应用日益广泛。随着消费升级，市场对高品质、高附加值水产品的需求增长明显，预制菜等加工产品成为新增长点。行业同时面临环保压力加大、养殖成本上升等挑战，绿色可持续发展成为共识。产业链整合加速，龙头企业通过技术升级和品牌建设提升竞争力。国际贸易环境复杂多变，出口企业积极开拓新兴市场。整体来看，水产行业正从规模扩张向质量效益转型，科技创新和产业融合将成为未来主要发展方向。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国水产行业现状及消费趋势洞察报告》数据显示，消费者对水产品的需求呈现鲜明特征：超七成消费者偏好粗加工及生鲜/冷冻产品，反映出市场对食材新鲜度和原汁原味的追求，这要求企业必须强化冷链物流建设并规范加工标准；与此同时，即食零食类深加工产品凭借便捷性、口感和营养优势，以70.9%的占比成为最受欢迎的品类，充分契合现代快节奏生活方式的消费需求。
艾媒咨询分析师认为，中国水产行业需把握消费升级与技术变革的双重机遇，在保障传统产品品质的同时，加快深加工产品的创新研发。随着Z世代成为消费主力，个性化、健康化的水产零食及预制菜品将迎来更大发展空间。行业应通过构建从养殖到销售的数字化全链路，提升产品溯源能力和供应链效率，在满足多元化消费需求中实现高质量发展。
China's fishery industry is at a critical stage of transformation and development. Traditional aquaculture models are gradually shifting toward greener, smarter, and more digital approaches, with technologies like recirculating aquaculture systems (RAS) and deep-sea farming seeing increasing adoption. As consumption upgrades, demand for high-quality, high-value-added aquatic products has grown significantly, with processed items like ready-to-eat meals emerging as a new growth driver. However, the industry also faces challenges such as rising environmental pressures and increasing farming costs, making green and sustainable development a shared priority. Supply chain integration is accelerating, with leading companies enhancing competitiveness through technological upgrades and brand building. Amid a complex and volatile global trade environment, exporters are actively exploring emerging markets. Overall, the sector is transitioning from scale expansion to quality-driven growth, with technological innovation and industrial integration set to shape its future direction.
According to the latest “2025-2026 China's Fishery Industry Status and Consumption Trend Insight Report” released by iiMedia Research, a third-party global new-economy industry data mining and analysis firm, consumer preferences for aquatic products exhibit distinct characteristics: over 70% favor minimally processed or fresh/frozen products, reflecting a market demand for freshness and original flavor—prompting companies to strengthen cold-chain logistics and standardize processing practices. Meanwhile, ready-to-eat snack-type deep-processed products, valued for their convenience, taste, and nutritional benefits, dominate as the most popular category at 70.9%, aligning well with modern fast-paced lifestyles.
iiMedia Research analysts suggest that China's fishery industry must seize the dual opportunities of consumption upgrades and technological transformation. While maintaining the quality of traditional products, it should accelerate R&D in deep-processed innovations. As Gen Z becomes the core consumer base, personalized and health-oriented aquatic snacks and prepared dishes will gain further traction. The industry should establish a fully digitalized supply chain—from farming to sales—to enhance traceability and operational efficiency, achieving high-quality development by meeting diverse consumer demands.