关于“国学大师”的报告
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艾媒咨询|2021年中国剧本杀行业用户研究及标杆企业案例分析报告
本报告涉及的案例/品牌/企业：推理大师，来闹LIENOW，百变大侦探
在大众娱乐需求增加、综艺背书等因素的影响下，剧本杀在进入国内市场后快速膨胀，2020年中国剧本杀市场规模已达117.4亿元，预计到2022年中国剧本杀行业市场规模将增至238.9亿元。面对不断庞大的剧本杀市场，大量资本为争夺更多的市场利润，纷纷介入剧本杀行业，将富有发展潜力的企业打造成头部企业，逐步提高头部企业的市场影响力，进而引领行业发展。未来，引入新技术、新玩法、新形式，打破目前逐渐出现的内容同质化现象，将是剧本杀品牌未来创新的重要方向。
Under the influence of increasing demand for mass entertainment, variety show endorsements and other factors, script killing has rapidly expanded after entering the domestic market. In 2020, the Chinese script killing market has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 2022. 23.89 billion yuan. In the face of the ever-increasing script-killing market, a large amount of capital has been involved in the script-killing industry to compete for more market profits, turning companies with development potential into top companies, gradually increasing the market influence of top companies, and leading the industry develop. In the future, introducing new technologies, new gameplay, and new forms to break the current homogenization of content will be an important direction for the future innovation of the script kill brand. -
艾媒咨询|2020上半年中国社区团购行业专题研究报告
本报告研究涉及企业/品牌/案例：美团优选、十荟团、兴盛优选。
随着物流体系的成熟发展，在后疫情时代中国社区团购市场进入爆发式增长阶段，在2020年社区团购市场发展增长率超过百分之百，市场规模达到650亿。随着社区团购的不断成熟发展，诸多企业、资本都在积极开拓市场、深化布局，中国社区团购市场规模也将保持高增长趋势，预计到2022年中国社区团购市场规模将超过1220亿元，增长率达到28.4%。与传统电商相比，社区团购的运营模式更为轻，借助微信等社交流量入口，具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research（艾媒咨询）调研数据显示，将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利，方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来，不同品类的商家加入社区团购的行业，社区团购生鲜领域市场潜力大，“团长”运营和服务水平的提高成为社区团购发展的重要因素。
With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying. -
艾媒咨询|2020中国智能音箱产业及产品竞争力评价分析报告
本报告研究涉及企业/品牌/案例：百度小度、天猫精灵。
其他企业/品牌：苹果、亚马逊、阿里巴巴、百度、小米、谷歌、BeSound、音磅、华美兴泰、旷世音箱、乐韵瑞、crazybaby、猫王收音机、国声国学、佳禾智能、小米小爱、索尼、华为、叮咚音箱、腾讯叮当等。
2020年6月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国智能音箱产业及产品竞争力评价分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在智能音箱的行业发展进行分析，结合全球智能音箱的发展情况以及中国智能音箱的发展情况进行深度分析，并且针对百度小度、天猫精灵等产品进行深度分析，判断2020-2021年智能音箱行业的发展趋势。iiMedia Research(艾媒咨询)数据显示，预计2022年全球智能音箱供应市场收入将达到278亿美元，比2018年增长135.6%。智能音箱厂商开始布局多样化的产品矩阵，以满足不同用户群体需求，但是各矩阵产品定位还不是很清晰，功能同质化较高。
According to iiMedia Research, global smart speaker shipments in the first quarter of 2019 were 20.7 million units, with U.S. shipments still leading the way, accounting for 51.2% of the global total, and China shipped 5.0 million units, up 177.8 percent year-on-year. Ai media consulting analysts believe that smart speakers in 2020 to become a popular industry, China's smart speaker industry is in the rapid development stage, smart speakers out to sea has become the current typical model. -
艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析
数据显示，2020年中国考生规模达到1071万人，较2019年增长40万人，人数规模创历史新高。考生竞争压力大，高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示，超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为，随着信息技术和交通设施的不断进步，异地工作、异地实习等都成为可能，因此专业本身的选择对学生未来的职业发展影响最大。
In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students. -
艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告
本报告研究涉及企业/品牌/案例：知果果，超凡，权大师，汇桔网，猪八戒，快法务，海尔，华为，格力，吉利控股，中国电子科技集团，中国航空，中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所，柳沈侓师事务所，三友知识产权，三环知识产权，中原信达知识产权，北京集佳，中国专利代理（香港），佰腾，快智慧，知呱呱，高沃，中细软集团，高通，爱立信，京东，百度，1号店，滴滴打车，小米，宁波上中下自动变速器有限公司，时代佳丽公司，贵州茅台，凤凰网，人民日报，新华社，南方日报，索尼，高通，诺基亚，三星，阿里巴巴，腾讯，美国美光，日本东芝，LG，松下
随着全球对知识产权的重视程度提高，中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业，其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势，分别拥有25.8%和16.7%的百强企业，中国知识产权发展有区域集中化趋势。同时，iiMedia Research(艾媒咨询)数据显示，83.7%的中国企业研发支出集中在500万元以下，超70%的企业研发占比低于10%，中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为，以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场，随着人工智能、大数据的不断发展，以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。
With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market. -
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