艾媒报告|2019上半年中国即时配送行业监测报告

本报告研究涉及企业/品牌/案例：美团配送，蜂鸟，京东到家，小象生鲜，天猫超市，饿了么，顺丰，圆通，韵达，新达达，美团跑腿，美团买菜，盒马生鲜，屈臣氏，迪卡侬，汉堡王，沃尔玛，永辉超市，联合利华，宝洁，统一

iiMedia Research（艾媒咨询）数据显示，2019年中国即时配送用户规模有望突破4亿人大关，达到4.21亿人，分钟级即时配送大战进入白热化阶段。随着即时配送服务覆盖商品类型不断丰富，非餐品类即时配送服务需求急速上升。iiMedia Research（艾媒咨询）数据显示，2019上半年偏好日用品、文件资料等非餐品类服务的受访用户占比较2018上半年涨幅均超3%，其中偏好日用品的用户涨幅超4%。但随着即时配送服务覆盖至人们日常生活的多个方面，同质化问题也随之凸显，未来平台应着眼于精细化运营，基于自身优势，为商户、消费者提供差异化的增值服务。

As the data of iiMedia Research showed, the scale of China Immediate Delivery users is expected to break through the 400 million mark in 2019, reaching 421 million people. Meanwhile, the competition among minute-level immediate delivery platforms has entered a white-hot stage. With the continuous enrichment of the types of goods covered by the immediate delivery services, the demand for non-meal immediate delivery services has risen sharply. As the data of iiMedia Research showed, the proportion of interviewed users who preferred non-meal services such as daily necessities, documents in the first half of 2019 increased by more than 3% compared with the first half of 2018, and the proportion of those who preferred dialy necessities increased by more than 4%. But as the immediate delivery service covers many aspects of our daily life, the problem of homogeneity it also highlighted. The future platform should focus on fine operation and provide differentiated value-added services for merchants and consumers based on its own advantages.

艾媒报告|2019中国即时配送市场研究报告

本报告研究涉及企业/品牌/案例:美团点评、UU跑腿、邻趣、快服务、闪送、阿里巴巴集团、蚂蚁金服集团、饿了么，菜鸟网络，顺丰，天猫，东方汇富、汇德丰、因诺资产、新达达，沃尔玛，京东，苏宁，点我达，盒马、银泰、屈臣氏、世纪联华、大润发、星巴克、瑞幸咖啡

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。2018年中国即时配送市场用户规模继续稳定增长。iiMedia Research（艾媒咨询）数据显示，2018年中国即时配送用户规模达到3.58亿人，预计2019年突破4亿人。新零售业务无疑是即时配送行业发展的重要增长点。在关于即时配送用户使用的服务品类调查中，下单生鲜水果、日用品、鲜花、文件资料等服务的用户占比均超过20%。而用户偏好新零售业务中，偏好下单如医药健康等其他品类即时配送服务的用户较2017年第一季度上升了106.1%。

With the spread of New Retail concept, the immediate delivery service has been rapidly popularized. As it solve the in-city delivery problem which emerge in the traditional delivery services by opening up online-offline sales and establishing the short-distance logistics system, it has become an inevitable trend of commercial development. In 2018, the scale of China Immediate Delivery users continued to grow steadily. As the data of iiMedia Research showed, the scale of the users has reached 358 million, and expected to exceed 400 million in 2019. New retail business is undoubtedly an important growth point in the development of Immediate Delivery industry. The results of the survey for services used by immediate delivery users showed that, the proportion of users who had relatively ordered fresh fruits, daily necessities, flowers, documents and etc. are all greater than 20%. As for the new retail services, users who prefer other types of immediate delivery services, such as medicine delivery, increased by 106.1% compared with the one in the first quarter of 2017.

艾媒报告|2018Q3中国即时配送市场季度监测报告

随着新零售模式的快速推进和人们对配送速度要求提升，即时配送服务对于企业和消费者来说已成标配。iiMedia Research(艾媒咨询)数据显示，2018年第三季度中国即时配送行业订单规模已经增至55.93亿。目前即时配送行业订单仍集中于发达城市，46.0%的订单来自于一线城市，但随着物流效率的进一步提升，未来非一线城市市场的重要性将愈加凸显。

With the rapid development of the New Retail Industry and the increasing demand for the speed of distribution, the Immediate Distribution services has become a standard service for the enterprises and the consumers. As the data of iiMedia Research showed, the scale of orders in China’s Immediate Distribution Industry has increased to 5.593 billion. At present, the orders in Immediate Distribution Industry are still concentrated in developed cities, 46.0% of the orders are from first-tier cities. But with the further development of the logistics efficiency, the importance of the market in non-first-tier cities will become increasingly prominent in the future.

艾媒咨询 | 2025-2026年中国下沉市场即时配送平台趋势洞察报告

下沉市场，涵盖三四线城市及以下的县镇与农村地区，是我国人口基数最大、面积最大、潜力最大的市场。在消费升级与数字化转型的双重作用下，市场进一步拓展了即时配送服务的应用场景，使之成为推动下沉市场消费活力与经济潜力释放的重要力量。各大即时配送平台纷纷布局下沉市场，即时配送服务逐渐成为下沉市场居民生活不可或缺的部分。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国下沉市场即时配送平台趋势洞察报告》数据显示2024年中国即时物流用户规模达7.99亿人，同比增长9.1%，未来随着即时物流的持续扩展，2030年用户规模预计将超10亿人。艾媒咨询分析师认为，随着居民收入和消费支出的增长，消费结构逐渐向“品质化+服务化”升级，消费者对即时配送服务的时效性和品牌力提出了更高要求。
The lower-tier market, which covers counties, towns and rural areas in third - and fourth-tier cities and below, is the market with the largest population base, the largest area and the greatest potential in China. Under the dual influence of consumption upgrade and digital transformation, the market has further expanded the application scenarios of instant delivery services, making it an important force in promoting the release of consumption vitality and economic potential in the lower-tier markets. Major instant delivery platforms are all making inroads into the lower-tier markets, and instant delivery services are gradually becoming an indispensable part of the lives of residents in these markets. According to the latest "Insight Report on Trends of Instant Delivery Platforms in China's Lower-tier Markets from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the scale of instant logistics users in China reached 799 million in 2024, with a year-on-year growth of 9.1%. In the future, with the continuous expansion of instant logistics, the user base is expected to exceed one billion by 2030.Analysts from iiMedia Research believe that as residents' income and consumption expenditure grow, the consumption structure is gradually upgrading towards "quality + service", and consumers have put forward higher requirements for the timeliness and brand power of instant delivery services.

艾媒报告 | 2018上半年中国即时配送市场监测报告

阿里收购饿了么、新达达完成新一轮融资、顺丰加码“即时配送”布局，2018年上半年中国即时配送行业竞争加剧。世界杯、618活动期间，即时配送服务升级，新零售业务表现亮眼。iiMediaResearch(艾媒咨询)数据显示，超三成即时配送用户遭遇货物安全问题，货物安全问题成行业隐患。

艾媒报告 | 2017-2018年中国即时配送市场研究报告

iiMedia Research(艾媒咨询)数据显示，2017年即时配送行业用户规模达2.93亿人，增长率达26.8%。艾媒咨询分析师认为，即时配送服务需求不断扩大，行业用户规模仍有较大增长空间。同时即时配送平台应注重服务品质化、平台智能化和模式创新化方向发展。

艾媒报告丨2017Q3中国即时配送市场研究报告

2017年12月27日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017Q3中国即时配送市场研究报告》。2017年第三季度，中国即时配送行业整体订单规模达28.56亿，较上一季度增长40.5%。未来即时配送平台将立足于本地生活服务，在人工智能技术和挖掘用户场景上发力，优化上游产业链，促进线上线下深度融合。

艾媒报告丨2017上半年中国即时配送行业市场研究报告

2017年9月29日，全球领先的新经济行业数据挖掘和分析机构iiMediaResearch(艾媒咨询)权威发布《2017上半年中国即时配送行业市场研究报告》。报告显示，即时配送用户规模在2015年、2016年迅速扩大，截至2016年即时配送用户规模达2.31亿人，预测2017年累计用户规模达2.92亿人。

艾媒报告丨中国即时配送市场研究报告

iiMedia Research（艾媒咨询）数据显示，2014年至今，即时配送用户规模在稳步上升，用户规模以较快速度增长，由2014年的1.24亿增长至2016年的2.31亿，2016年增长率达35.1%。

中规院交通院-中国主要城市道路网密度监测报告

2016年2月，中共中央、国务院发布《关于进一步加强城市规划建设管理工作的若干意见》，意见中指出：优化街区路网结构。加强街区的规划和建设，分梯级明确新建街区面积，推动发展开放便捷、尺度适宜、配套完善、邻里和谐的生活街区。新建住宅要推广街区制，原则上不再建设封闭住宅小区。已建成的住宅小区和单位大院要逐步打开，实现内部道路公共化，解决交通路网布局问题，促进土地节约利用。树立“窄马路、密路网”的城市道路布局理念，建设快速路、主次干路和支路级配合理的道路网系统。