中国信通院-2017年互联网域名产业报告

域名是互联网的关键基础资源，由层次化字符构成用于标识互联网上的主机设备，是数字时代的重要网络入口和人机交互标识，具有商业性、战略公共等多重属，也 是促进互联网与经济社 是促进互联网与经济社会各领域融合发展、推动我国由网络大向强迈进的基础支撑和重要引擎。域名解析是互联网用户访问的通信过程关键组 成环节，域名解析导向的高效性、准确和安全等因素直接影响互联网的安全稳定运行和用户对互联网访问的体验。

艾媒报告|2019-2020中国电子签名物流细分市场专题报告

本报告研究涉及企业/品牌/案例：上上签；契约锁；法大大

电子签名技术作为帮助企业降本提效的有利武器，受益于国家政策的支持和引导，被越来越多企业接受和认可。在极度追求效率的物流行业，电子签名技术正在快速渗透。iiMedia Research（艾媒咨询）数据显示，58.9%的物流受访企业表示使用过电子签名服务；认为电子签名服务可协助“运单实时流转”和“规范收货签章”的受访物流企业分别占54.3%、42.9%；半数以上受访企业认为电子签名服务有效提高了物流业务的时效性以及客户体验。艾媒咨询分析师认为，传统物流企业将在新技术、新模式、新力量的推动下，加速推进信息化变革，借此迈入高质量发展的新阶段。在这场变革浪潮中，信息化技术将进一步解放物流企业的生产力，助力企业提升经营效率和服务价值，而电子签名作为企业信息化变革的基础设施将率先普及和发展。

As a beneficial weapon to help enterprises reduce costs and improve efficiency, electronic signature technology has benefited from the support and guidance of national policies and is accepted and recognized by more and more enterprises. In the logistics industry, which pursues efficiency, e-signature technology is rapidly penetrating. As the data of iiMedia Research showed, 58.9% of logistics enterprises surveyed said they have used e-signature services; 54.3% and 42.9% of logistics enterprises surveyed believe e-signature services can help "real-time flow of waybill" and "standardize receipt and signature" respectively; more than half of the enterprises surveyed believe e-signature services have effectively improved the timeliness of logistics business and customer experience. iiMedia consulting analysts believe that traditional logistics enterprises will be driven by new technology, new models, new forces, accelerate the information technology change, so as to enter a new stage of high-quality development. In this wave of change, information technology will further liberate the productivity of logistics enterprises and help them to improve operational efficiency and service value, while electronic signatures will take the lead in popularizing and developing as the infrastructure for enterprise information technology change.

祖名股份：2021年第三季度报告

艾媒报告 |2018-2019中国电子签名行业专题研究报告

本报告研究涉及企业/品牌/案例：上上签，众签，契约锁，法大大，文签，e签宝，领签，1签通，中国银联，中国建设银行，肯德基，链家，贝壳，美团，菜鸟，OPPO,大搜车，中智，甲骨文，蚂蚁区块链，微软

2019年，随着电子签名行业政策法规和相关行业标准的不断完善，iiMedia Research（艾媒咨询）数据显示，51.1%的企业用户在电子签约年均投入超过五万，系统稳定性、平台的合规性与安全性是企业用户在选择电子签名平台时所考虑的重要因素。2018年，上上签继续领跑行业，在B2B供应链、人力资源市场以及房屋租赁市场均表现出色，占据了35.8%的市场份额。艾媒咨询分析师认为，电子签名作为打通企业数字化转型的重要一环，在数字化转型战略持续推动下，将逐渐成为企业发展的“刚需”。

In 2019, with the continuous improvement of policies and regulations of electronic signature industry and related industry standards， according to iiMedia Research, 51.1% of enterprise users spend more than 50,000 yuan annually on electronic signature. System stability, platform compliance and security are important factors for enterprise users to consider when choosing electronic signature platform.In 2018, Shangshangqian continued to take the lead in the industry, with a 35.8% market share in the B2B supply chain, human resources market and housing rental market.Ai Media Consulting Analysts believe that as an important part of digitalization transformation, electronic signature will gradually become the rigid demand of enterprise development under the continuous promotion of digitalization transformation strategy.

艾媒咨询 | 2025年中国种草经济行业发展状况与消费行为调查数据

随着居民消费观念转变，品质消费、服务消费占比持续提升，消费结构不断优化，为社会消费品零售总额的持续增长注入结构性动力。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国种草经济行业发展状况与消费行为调查数据》显示，2015-2029年中国MCN行业市场规模呈现持续增长态势，2024年市场规模达到636亿元，预计2029年市场规模突破1000亿元。未来，行业增长趋于平稳，但整体规模仍呈扩大趋势。
在中国种草经济消费者中，61.20%对种草持理性态度，32.56%认为种草是基于他人经验的总结，而6.24%因被欺骗过而不信任种草；被种草的主要渠道中，KOL/达人/博主测评视频占比最高，为55.14%，其次是KOL/达人/博主带货推广占比48.29%，内容社区的素人分享占比45.95%，亲友推荐占比35.36%，其他买家评价吸睛占比24.30%，软文推广占比20.40%。反映出大多数中国消费者不会盲目被种草，对种草持谨慎态度；视频内容和名人效应对消费者有较大影响。
艾媒咨询分析师指出，在未来，中国种草经济将在多方面呈现显著发展态势。在消费模式上，短视频平台凭借算法推荐扩大种草覆盖，社交平台依托圈层传播深化信任链接，二者协同构建“发现-信任-转化”完整链路；在需求端，随着消费者理性意识增强，真实体验类种草内容更受青睐，Z世代对小众品牌、国潮产品的种草需求持续升温，个性化推荐成为核心诉求；技术创新贯穿始终，从AI生成虚拟种草内容提升创作效率，到大数据分析优化种草投放精准度。企业需强化内容合规建设，建立专业种草内容审核机制，杜绝虚假宣传；深耕用户价值挖掘，通过私域运营沉淀忠实粉丝群体，增强品牌认同感；加大技术应用投入，利用AI工具优化内容创作与用户画像分析，以此构建核心竞争力，在规范发展的市场环境中实现增长突破。
With the transformation of residents' consumption concepts, the proportion of quality consumption and service consumption has continued to rise, and the consumption structure has been constantly optimized, injecting structural impetus into the sustained growth of the total retail sales of consumer goods in society. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Grass-planting Economy Industry in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's MCN industry has shown a continuous growth trend from 2015 to 2029. The market size is expected to reach 63.6 billion yuan in 2024 and exceed 100 billion yuan in 2029. In the future, the growth of the industry will tend to stabilize, but the overall scale will still show an expanding trend.
Among Chinese consumers of the "grass-planting economy", 61.20% hold a rational attitude towards grass-planting, 32.56% believe that grass-planting is a summary based on others' experiences, while 6.24% do not trust grass-planting because they have been deceived. Among the main channels for being influenced, KOL/ influencer/blogger review videos account for the highest proportion at 55.14%, followed by KOL/ influencer/blogger product promotion at 48.29%, content community sharing by ordinary people at 45.95%, recommendations from friends and relatives at 35.36%, and eye-catching reviews from other buyers at 24.30%. Soft article promotion accounts for 20.40%. It reflects that the majority of Chinese consumers will not be blindly influenced and hold a cautious attitude towards it. Video content and the influence of celebrities have a significant impact on consumers.
Analysts from iiMedia Research pointed out that in the future, China's grass-planting economy will show a significant development trend in many aspects. In terms of consumption patterns, short-video platforms expand the coverage of "grass-planting" through algorithmic recommendations, while social platforms deepen trust connections by relying on circle dissemination. The two work together to build a complete chain of "discovery - trust - conversion". On the demand side, as consumers' rational awareness increases, genuine experience-based product recommendation content is more favored. The demand of Generation Z for niche brands and domestic trend products continues to rise, and personalized recommendations have become the core demand. Technological innovation runs through the entire process, from AI-generated virtual seeding content to enhance creation efficiency, to big data analysis to optimize the accuracy of seeding placement. Enterprises need to strengthen content compliance construction, establish a professional content review mechanism for product promotion, and eliminate false advertising. Deeply cultivate user value exploration, accumulate a loyal fan base through private domain operation, and enhance brand recognition. Increase investment in technology application, utilize AI tools to optimize content creation and user profiling analysis, thereby building core competitiveness and achieving growth breakthroughs in a standardized and developing market environment.

华域汽车2021年第三季度报告

名家汇：2021年第三季度报告（更新后）

大名城2021年第三季度报告

艾媒报告|2019中国私域流量现状剖析及发展前景预判分析报告

本报告研究涉及企业/品牌/案例：微信，天猫，抖音，快手，聚客通，乙店，奥创客服，多谋，神达，神手多聊，瑞信咖啡，Keep,H&M,微博，小红书，知乎，豆瓣，淘宝，京东，拼多多，头条

互联网技术的发展降低了营销推广的门槛，但消费场景的碎片化，以及海量的产品服务信息让原本粗放式的营销效果大打折扣，营销方获客成本持续攀升，经营利润不断被营销费用侵蚀。发展私域流量，开启精细化用户管理，降低营销成本，实现精准营销，逐渐成为营销方的共识，私域流量运营也成为当前炙手可热的营销话题。iiMedia Research（艾媒咨询）数据显示，网民对私域流量运营接受度较高，仅有7.6%的受访者对此表示反感；40.8%的受访者因能够享受优惠权益进入营销方私域；44.4%的受访者认为私域运营促进了他们的消费。艾媒咨询分析师认为，在线上获客成本高企的常态下，私域流量运营将会成为主流，高质量的私域运营能够为多方带来益处，但相关各方也应防范不法分子利用私域流量谋取黑利。

The development of Internet technology has lowered the threshold of marketing promotion, but the fragmentation of consumption scenes and the massive product service information have greatly reduced the original extensive marketing effect. The cost of customers obtained by the marketers continues to rise, and the operating profit is constantly eroded by the marketing expenses. Developing private area user, opening fine user management, reducing marketing costs and realizing precise marketing have gradually become the consensus of marketers. Private area user operation has also become a hot marketing topic. According to iiMedia Research, Internet users have a high acceptance of private area operations, with only 7.6% of respondents expressing disgust; 40.8% of respondents enter the private domain of marketers because they can enjoy preferential rights and interests; 44.4% of respondents believe that private area operations promote their consumption. iiMedia Consulting Analysts believe that under the normal situation of high cost of online customer acquisition, private domain user operation will become the mainstream, and high-quality private domain operation can bring benefits to many parties, but all parties concerned should also guard against illegal elements using private domain user for black profits.

2015中国“互联网+”传统文化发展专题报告

iiMedia Research（艾媒咨询）数据显示，71.2%的中国网民会通过网络了解传统文化，通过电视媒体、传统纸媒、线下传统文化展馆的，分别占53.2%、49.6%、21.6%。网络已经成为网民了解传统文化的首要渠道。