艾媒咨询 | 2025年中国托育行业消费行为调查数据

在全球范围内，0-3岁婴幼儿的托育服务已成为各个国家或地区高度重视的家庭政策议题, 并被上升为公共服务体系建设的一部分。随着中国实施“三孩生育政策”，对婴幼儿托育行业的需求正在不断增加，更多家长会考虑将孩子送到托育机构。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国托育行业发展状况及消费行为调查数据》数据显示，2024年中国0-3岁婴幼儿托育市场规模为1518.1亿元，预计2030年中国0-3岁婴幼儿托育市场规模达2323.1亿元。调研数据显示，居住地附近缺乏合适的玩伴或教育环境的需求以39.29%的占比位居首位，凸显了家长对儿童成长环境的高度关注。与此同时，让孩子提前适应集体生活和通过早期教育开发孩子能力的需求均以35.71%的占比并列第二，反映出家长对孩子社交能力培养和早期智力发展的同等重视。在托育机构选择方面，社区托育机构以45.54%的占比成为家长的首选，体现了他们对便捷性和社区归属感的偏好；公办托育机构则以43.08%的占比紧随其后，进一步印证了家长对公办机构专业性和规范性的信任与青睐。艾媒咨询分析师认为，家长对儿童早期教育和社交能力培养的重视推动了托育需求的增长，同时政策支持和社会资本的涌入也为市场注入了活力。然而，托育市场仍面临着服务质量参差不齐、师资力量不足等挑战。未来，随着标准化建设和科技赋能，托育市场将朝着更专业、更智能、更普惠的方向发展，成为解决家庭育儿难题的重要支撑。
Globally, childcare services for infants and toddlers aged 0-3 have become a highly valued family policy issue in various countries or regions and have been elevated to a part of the public service system construction. With the implementation of the "three-child fertility policy" in China, the demand for the infant and toddler care industry is constantly increasing, and more parents will consider sending their children to care institutions. According to the latest "Survey data on the development status and consumer behavior of China's childcare industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of childcare for infants and toddlers aged 0-3 in China will be 151.81 billion yuan in 2024. It is estimated that the market size of infant and toddler care for children aged 0-3 in China will reach 232.31 billion yuan by 2030. Research data shows that the demand for a lack of suitable playmates or educational environments near one's residence ranks first with a proportion of 39.29%, highlighting parents' high concern about their children's growth environment. Meanwhile, the demands for children to adapt to collective life in advance and for developing children's abilities through early education both accounted for 35.71% and tied for second place, reflecting parents' equal emphasis on the cultivation of children's social skills and early intellectual development. In terms of the selection of childcare institutions, community-based childcare institutions, with a proportion of 45.54%, have become the first choice for parents, reflecting their preference for convenience and a sense of community belonging. Public childcare institutions followed closely with a proportion of 43.08%, further confirming parents' trust and favor for the professionalism and standardization of public institutions. Analysts from iiMedia Research believe that parents' emphasis on early childhood education and the cultivation of social skills has driven the growth of the demand for childcare services. Meanwhile, policy support and the influx of social capital have also injected vitality into the market. However, the childcare market still faces challenges such as uneven service quality and insufficient teaching staff. In the future, with the construction of standardization and the empowerment of technology, the childcare market will develop in a more professional, intelligent and inclusive direction, becoming an important support for solving the problems of family child-rearing.

艾媒咨询 | 2024年中国知识付费行业发展情况与消费行为调研分析报告

当前，基于社交、生活、职业发展及兴趣爱好等方面的多元化需求，人们需要不断汲取大量的信息以及通过学习不断提升自身的综合素质，而知识付费成为了中国消费者获取信息和学习的重要渠道，越来越多消费者愿意为高质量的知识内容付费。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国知识付费行业发展情况与消费行为调研分析报告》数据显示，2024年中国知识付费消费者规模将继续保持平稳增长态势，预计达到6.1亿人。而在知识付费服务的类型偏好上，中国消费者展现出对技能培训类内容的强烈需求，占比达到了40.44%。艾媒咨询分析师认为，随着社会对技能型人才的持续需求和在线教育技术的不断进步，技能培训类知识付费内容将愈发受到消费者的欢迎。
At present, based on the diversified needs of social communication, life, career development and hobbies, people need to constantly absorb a large amount of information and continuously improve their comprehensive quality through learning.Knowledge payment has become an important channel for Chinese consumers to obtain information and learn, and more and more consumers are willing to pay for high-quality knowledge content. According to the latest "2024 China knowledge payment industry develement situation and consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's knowledge payment consumers will continue to maintain a steady growth trend in 2024, and is expected to reach 610 million people. In terms of the type preference of paid knowledge services, Chinese consumers showed a strong demand for skills training content, accounting for 40.44%. Analysts from Imedia Consulting believe that with the continuous demand for skilled talents in society and the continuous progress of online education technology, paid content for skills training knowledge will be increasingly welcomed by consumers.

艾媒咨询|2020年中国养老产业典型模式及城市案例数据监测分析

本报告研究涉及企业/品牌/案例：上海养老模式、北京养老模式、重庆养老模式。

2020年6月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对上海、北京、重庆等养老产业进行典型案例分析，并且结合美国、日本等西方发达国家经验，对当前中国的养老产业进行全面分析，判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻，未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展，发布了一系列政策，支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发，推动了养老产业发展。

As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging.

艾媒报告 |2019全球与中国养老金融行业现状及发展前景分析报告

本报告研究涉及企业/品牌/案例：新华保险，中国人寿，太平洋人寿，平安养老，新华人寿，太平养老，太平人寿，泰康养老，泰康人寿，阳光人寿，中信保诚，中意人寿，应答人寿，同仁堂，汤臣倍健，九州通，云南白药，国寿养老，华夏资金，工银瑞信，南方基金，渣打银行，宏利保险，建设银行，兴业银行，广发银行，天弘基金，光大银行，中信银行，招商银行，安邦保险

2018年，中国60岁以上老年人占总人口的16.1%，意味着中国已经进入深度老龄化社会，特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前，中国养老金融体系与发达国家相比仍有较大差距，美国的商业养老保险占比35.2%，规模达到9.9万亿美元，而中国第一大支柱为基本养老保险制度，占到整个养老体系近80%，规模仅4.4万亿元。同时，由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低，超过8成中国国民未达资产储备预期，仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势，基础需求旺盛。iiMedia Research(艾媒咨询)数据显示，现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%，然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为，近年来互联网和移动支付的普及，大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步，提升了养老金投资科学性和专业性，成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展，中国养老金融市场发展将更加完善。

　　In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.

艾媒报告丨2019中国养老产业发展剖析与发展趋势分析报告

本报告研究涉及企业/品牌/案例包括:祥颐养老、华人照护、颐寿养老、朗高养老、普亲养老、永安林业、双箭股份、尚荣医疗、新华保险、中国平安、鱼跃医疗、海南椰岛、安邦人寿、泰康之家、亲和源、诚和敬、乐成养老、日月星、欧葆庭、椿萱茂

中国养老产业处于高速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国养老产业市场规模将已达6.57万亿元，医养结合成为行业发展新热点，预计2021年医养结合行业市场规模将突破1万亿元。目前，中国养老产业已形成成熟的产业链和六大主要商业模式，但同时也面临着体制性障碍、供需结构失衡、养老服务体系不健全等发展问题。

Driven by policy support, technological development, social changes and market demand, China's pension industry is developing rapidly. According to iiMedia Research, the national pension industry market has reached 6.57 trillion yuan in 2018, and is expected to reach 8.81 trillion yuan in 2021. At present, China's pension industry has formed an industrial chain including resource suppliers such as raw materials and energy, pension suppliers, pension real estate providers and pension service providers, and individual and institutional consumers. The industry is developing well and some pensions enterprise revenue reached 100 million yuan in 2018. Under the vigorous promotion of the Chinese government, the reform of the community pension model, the continuous advancement of wisdom and pension, and the combination of medical care have become hot spots in the industry. It is expected that the market scale of the combination of medical and nursing industry will exceed 1 trillion yuan in 2021. At this stage, China's pension industry, including monthly fee system, property sales, after-sales leaseback, membership system, insurance pension and community pay-as-you-go, has gradually developed and improved. The industry has broad prospects for development, but it also faces institutional Development problems such as obstacles, imbalanced supply and demand structure, and inadequate pension service system. iiMedia Consulting analysts believe that in the future, a new pension service system based on home-based, community-based, institutional supplement, and medical care will be gradually formed, and the development of pension financial market will be more perfect.

艾媒报告 |2019日本养老产业发展模式与经验借鉴分析报告

本报告研究涉及企业/品牌/案例：日医集团，逸云楼，木下介护，美邸养老，礼爱养老集团

　　养老产业是依托第一、第二和传统的第三产业派生出来的特殊的，具有明显的公共性、福利性和高盈利性的综合性产业。目前日本的养老产业社会保险制度中，国民补贴、雇员养老金和个人养老金三种层级并存的并且，有高龄老人医疗保险制度、介护保险制度的特殊保险制度，其中，介护制度的发展最具特色。根据日本厚生劳动省的数据，2019年1月日本通过介护保险接受养老服务的人数达508.1万人，其中接受居家护理服务的人数达381.0万人。在日本养老产业不断发展过程中，形成了老年住宅产业、养老金融产业、文化生活服务、家务服务、福利器械用品和其他相关产业等细分领域，对中国养老产业发展具有重要的参考意义。

　　The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.

艾媒咨询｜2022-2023年中国MCN行业发展研究报告

2021年MCN机构数量的增长率保持稳定，预计2022年MCN机构数量将超40000家，2025年超60000家。艾媒咨询（iiMedia Research）调研数据显示，2022年，中国短视频/直播用户付费类型主要集中于购物，占比84.1%，49.8%的用户每月在平台支出的费用占可支配收入5%-10%，较2021年有所上升。

艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告

调研数据显示，有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为，在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下，国民对留存养老资金意愿强烈，这也意味着养老资金有保障，对养老产业的需求长期存在。

The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.

艾媒咨询|2021年中国素质教育及细分行业市场现状及消费行为数据研究报告

随着未来基础教育人口的增多，及未来人才需求和人均可支配收入增加等因素，素质教育市场规模将逐步扩大，预计2022年行业复合增速增速达20.5%，市场规模达6313.2亿元。艾媒咨询分析师认为，素质教育行业市场空间广阔，未来行业赛道或将更加细分。比如科技、体育、艺术这些学科也会进一步分类，变得更加有针对性。以体育为例，橄榄球、射箭等这些细分赛道也会有众多企业进入，形成众多小而美的门类。各个门类发展的过程中，也会有领头羊逐渐出现。(《2021年中国素质教育和细分行业市场现状及消费行为数据研究报告》完整高清PDF版共81页，可点击文章底部报告下载按钮进行报告下载)
With the increase of basic education population, talent demand and per capita disposable income in the future, the market scale of quality education will gradually expand. It is expected that the compound growth rate of the industry will reach 20.5% and the market scale will reach 631.32 billion yuan in 2022. AI media consulting analysts believe that the quality education industry has a broad market space, and the industry track may be more subdivided in the future. For example, science and technology, sports and art will be further classified and become more targeted. Taking sports as an example, many enterprises will enter such subdivided tracks as football and archery, forming many small and beautiful categories. In the process of the development of various categories, leaders will gradually appear. (“iiMedia Report | Research Report on China's market status and consumption behavior data of quality education and industry segments in 2021”full version has 81 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

艾媒报告 |2019中国养老产业典型商业模式案例分析报告

本报告研究涉及企业/品牌/案例：合众人寿，中国人寿，保利地产，远洋地产，万科地产，乐城集团，泰康保险，平安保险，复星集团，亲和源，幸福世家，青松，慈爱嘉，龙福宫，宜华健康

随着中国老龄化进程的加剧，养老产业的发展是中国社会的需求。国家政策支持以及老年人资金充足，中国养老产业具备巨大的发展潜力。其中，主打养老服务运营模式的亲和源，通过发展“开发+运营”模式于2018年实现了8140.9万元的营业利润;万科地产通过构筑居家养老、机构养老和社区养老三位一体的乐龄养老模式实现超过95%的入住率(注：乐龄养老是指60岁以上的老人);泰康人寿实现“养老社区+康复医院”的发展模式，完成了在全国的连锁布局。

　　With the intensification of China's aging process, the development of the pension industry is the demand of Chinese society. Due to the national policy support and adequate funding for the elderly, China's pension industry has great potential for development. Among them, the CHERISH-YEARN which focus on the elderly care and operation realized the profit of 81.409 million RMB through the development of “Estate development+ Operation” mode; Vanke Real Estate realized more than 95% occupancy rate by constructing the pension trinity of home care, institutional pension and community pension mainly for elderly over the age of 60; Taikang Life Insurance applied the development model of “ageing community + rehabilitation hospital” and completed the chain layout all over the country.