关于“处方药”的报告
-
-
艾媒咨询|2021年夜间用药行业研究报告
本报告研究涉及企业/品牌/案例：美团，京东到家，饿了么
国内人口基数增长以及人们对于健康管理意识的增强，使得夜间用药市场的需求度也保持在较高的水平。iiMedia Research(艾媒咨询)数据显示，约89.9%受访者表示近一年有过夜间生病或者家人朋友需要用药的经历，并且，群众对夜间用药种类的需求丰富，并且在夜间各个时段的急性疾病需求都普遍较高。为此，04年起政府已经倡导24小时药店以满足用户需求。但是研究发现，“晚上买药难”是夜间生病人士普遍提及的关键词，即时配送平台兴起或成解决夜间用药新机遇。
The growth of the domestic population base and the increase of people's awareness of health management have kept the demand for night medication in the market at a relatively high level. According to data from iiMedia Research, about 89.9% of the interviewees said that they have had the experience of getting sick at night or needing medication at night in the past year. Moreover, the masses have a rich demand for medication at night, and acute illnesses at various times during the night. Disease needs are generally high. For this reason, since 2004, the government has advocated 24-hour pharmacies to meet user needs. However, the study found that "difficult to buy medicine at night" is a key word commonly mentioned by people who are sick at night. The rise of instant delivery platforms may be a new opportunity to solve night medicine.
