舆情报告|水滴筹医院扫楼筹款舆情大数据监测报告

本报告研究涉及企业/品牌/案例：水滴筹，医院，移动应用，互联网，舆情，梨视频，人民日报，央视新闻，央广网

11月30日，一则名为“卧底实拍医院扫楼式筹款，审核漏洞多”的媒体暗访报道，将水滴筹再次推上风口浪尖。视频中一名自称是筹款顾问的人正在培训兼职人员，被培训者随后将以志愿者的身份在医院里“扫楼”，成功拉到5单以上，就能获得80元/单的绩效奖励。在这组针对多个地区水滴筹线下团队的调查暗访中，还提及打着“志愿者”或众筹顾问名号的地推人员，每单最高提成可以拿到150元，月入过万，末位淘汰。
On November 30, a media interview entitled “Undercover Shooting Hospital Fund-raising Fundraising, Examining Lots of Vulnerabilities“ conducted an unannounced visit to the media, which once again pushed water droplets to the forefront. In the video, a person who claims to be a fundraising consultant is training part-time staff. The trainee will then “sweep the building” in the hospital as a volunteer. If he successfully pulls more than 5 orders, he will get a performance of 80 yuan / order. reward. In this group of investigations and unannounced visits to the offline team in multiple regions, it was mentioned that the ground pushers under the name of “volunteer“ or crowdfunding consultants can get a maximum commission of 150 yuan per month. Ten thousand, the last place eliminated.

舆情报告|《庆余年》遭视频网站提前点播引质疑舆情监测报告

本报告研究涉及企业/品牌/案例：视频网站，庆余年，影视，大文娱，人民日报，央视网，中国青年报，芒果TV，爱奇艺，优酷视频，腾讯视频

近日，正在热播的电视剧《庆余年》在腾讯视频、爱奇艺视频开启了“超前点播”服务，在会员的基础上再进行付费50元，就可提前解锁观看6集内容。此消息一出，迅速引来消费者的强烈不满，#庆余年超前点播50元#的话题也一度位列微博热搜榜榜首。
Recently, the hit TV series “Qing Yu Nian“ has started the “advance on-demand“ service on Tencent Video and iQiyi Video. On the basis of membership, it will be paid an additional 50 yuan to unlock 6 episodes in advance. As soon as this news came out, it quickly attracted strong consumer dissatisfaction, and the topic of # 庆余年超前播50元 # was also at the top of the top search rankings on Weibo.

艾媒舆情|2020年315晚会“宝骏560变速箱”问题曝光舆情监测报告

2020年7月16日，央视在315晚会上曝光宝骏560汽车变速箱故障车主投诉无门的问题。2020年7月16日当晚，宝骏汽车发布声明称，已经成立专项工作组对此事展开调查，对用户造成的困扰表示歉意。

舆情报告|李子柒爆红事件舆情监测报告

本报告研究涉及企业/品牌/案例：新华网,央视新闻,新京报,李子柒

这几天，知名视频博主李子柒，因在境外视频网站上拥有超高人气和关注度，再次引发人们的讨论。许多人认为，李子柒的作品具有文化输出的意义。这一结论也引发了一些争议，但近日共青团中央发声：李子柒的视频内容体现了中国的文化交流自信，是一种生活的新方式。
These days, the well-known video blogger Li Ziqi has once again sparked discussion due to his high popularity and attention on overseas video websites. Many people believe that Li Ziqi's works are culturally significant. This conclusion has also caused some controversy, but recently the Communist Youth League Central Committee voiced: Li Ziqi's video content reflects the confidence of Chinese cultural exchanges and is a new way of life.

艾媒咨询 | 2025年中国数字人产业发展报告

2025年，当数字经济成为中国经济高质量发展的“主赛道”，数字人作为“虚拟与现实的连接者、智能传播的核心载体”，已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上，艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research（艾媒咨询）数据显示，2024年中国数字人核心市场规模为339.2亿元，预计2030年将达到935.6亿元；2024年数字人带动市场规模为4785.3亿元，预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.

艾媒报告 | 2017-2018中国手机新闻客户端市场研究报告

本报告研究涉及企业/品牌包括:今日头条、腾讯新闻、网易新闻、搜狐新闻、天天快报、央视新闻、人民日报、新华社、一点资讯、新浪新闻、澎湃新闻

iiMedia Research(艾媒咨询)数据显示，截止2017年第四季度，中国手机新闻客户端用户规模增至6.36亿人。艾媒咨询分析师认为，手机新闻客户端行业用户规模已趋饱和状态，但行业格局仍有变化空间，随着平台建设回归新闻本质，传统媒体类手机新闻客户端有较强发展潜力。

艾媒报告丨2017年中国媒体转型研究报告

艾媒咨询调查结果显示，2017年中国传统媒体主流转型方式包含自建APP、进驻公众号等自媒体平台以及购买解决方案。过去十年，随着平台政策及用户行为习惯发生改变，传统媒体对于微博、微信平台的承载力和控制力明显降低，导致传统媒体行业整体陷入困境，传统媒体转型，必须拥有独立媒介存在主体来支撑。

艾媒舆情|新东方在线遭监管“点名”事件舆情监测报告

本报告研究涉及企业/品牌/案例：新东方,人民日报,央视网,中国经济网

2019年12月11日，新东方教育集团旗下的在线教育网站——新东方在线因APP数据安全问题，成为被工信部北京市通信管理局约谈的17家企业之一。北京通信管理局对企业违规收集使用用户信息、强制授权等问题提出书面整改要求，要求限期整改。
On December 11, 2019, New Oriental Online, an online education website under New Oriental Education Group, became one of the 17 companies interviewed by the Beijing Municipal Communications Administration of the Ministry of Industry and Information Technology due to APP data security issues. The Beijing Communications Administration Bureau put forward written rectification requirements for enterprises' illegal collection and use of user information, compulsory authorization, etc., and required rectification within a time limit.

艾媒报告 |2019Q1中国手机新闻客户端市场监测报告

本报告涉及企业/品牌包括：百度新闻、腾讯新闻、搜狐新闻、新浪新闻、一点资讯、天天快报、网易新闻、今日头条、人民日报、新华社、央视新闻、趣头条、凤凰新闻、ZAKER、UC头条、东方头条、Flipboard 红板报、澎湃新闻、天天头条

随着移动互联网渗透率不断提升，手机新闻客户端逐渐成为中国居民获取资讯的主要途径。iiMedia Research(艾媒咨询)数据显示，预计2019年中国手机新闻客户端用户规模达6.93亿，市场潜力巨大。在新闻客户端平台方面，2019Q1中国手机新闻客户端市场格局保持稳定，腾讯新闻、今日头条月活用户数量均超2亿，以绝对领先优势位居行业前列。在客户端用户方面，新闻客户端用户中男性普遍占六成，高收入群体偏爱传统媒体类新闻客户端。在网络监管严格化的背景下，新闻客户端将回归真实本质，开启品质提升。同时，下沉市场开始觉醒，新闻资讯平台将以更贴近大众生活的新闻来获取三、四线城市用户，行业竞争加剧。

With the increasing penetration of Internet, mobile news App has gradually become the main source of information for Chinese. According to iiMedia Research, the scale of mobile news App users in China is expected to reach 693 million in 2019, which indicates huge market potential. In terms of news App, in 2019Q1, the pattern of China's mobile phone news App market remained stable. The monthly active users of Tencent news and Toutiao news both exceeded 200 million, which is at the leading position of the industry. In terms of users, male accounts for 60% of the news App users, whereas high-income groups prefer traditional media news App. Under the background of strict network supervision, news App will stick to truth and start quality improvement. At the same time, the sinking market began to wake up, news App will to present news that is more close to the public life to obtain users in third and fourth tier cities, leading to the intensification of industry competition.

艾媒舆情|2019-2020年度APP违规收集个人信息现象舆情监测报告

本报告研究涉及企业/品牌/案例：欧瑞博,深网视界,哔哩哔哩公司,人民日报,央广网,央视网,中央网信办,工信部,公安部,市场监管总局
近年来，移动互联网应用程序（APP）得到广泛应用，在促进经济社会发展、服务民生等方面发挥了重要作用。同时，APP强制授权、过度索权、超范围收集个人信息等现象也大量存在，违法违规使用个人信息的问题十分突出，成为全社会普遍担忧的问题。中国个人信息泄露事件屡屡见诸报道，由于APP过度收集用户个人信息，大范围个人信息泄露引发了一系列违法犯罪行为。不法分子通过各种途径收集被泄露出去的个人信息，经过筛选分析用户特征，从事恶意注册账号、电信诈骗甚至绑架勒索等精准犯罪活动，严重威胁用户的生命财产安全。
In recent years, mobile Internet applications (APPs) have been widely used and played an important role in promoting economic and social development and serving people's livelihood. At the same time, the phenomenon of compulsory authorization of APPs, excessive claims, and collection of personal information beyond the scope also exists in large numbers. The problem of using personal information in violation of laws and regulations is very prominent and has become a widespread concern in society. China's personal information leakage incidents have been repeatedly reported. Due to the excessive collection of users' personal information by APPs, a wide range of personal information leakage has triggered a series of illegal and criminal acts. The criminals collected the leaked personal information through various channels, screened and analyzed user characteristics, engaged in malicious criminal account registration, telecommunications fraud, and even kidnapping and extortion, which seriously threatened the lives and property of users.