关于“头皮护理”的报告
艾媒咨询｜2024-2025年中国头皮疗养行业发展趋势分析报告
随着现代生活节奏加快、压力增大，头皮问题逐渐增多，消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示，2023年中国护发产品市场规模达到620.90亿元，同比增长3.4%，预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视，头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.-
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艾媒咨询|2021-2022中国礼物经济产业研究与用户消费行为分析报告
iiMedia Research（艾媒咨询）数据显示，2018-2020年中国礼物经济产业市场规模从8000亿元增至10913亿元，呈逐年递增趋势。2021年市场规模预计达11568亿元，预计2022年市场规模达12262亿元。随着中国礼物经济产业的逐渐增长，未来将吸引更多的市场参与者关注。调研发现，2021年中国礼物经济用户送礼频率集中在2-6次（63.7%），人均年送礼次数4.9次，人均年送礼金额2357.6元；中国礼物经济用户中会在平时给自己、家人、伴侣、亲友购买礼物的比例分别为29.1%、14.9%、12.3%、10.1%。艾媒咨询分析师认为，中国礼物经济用户对于礼物消费的态度和观念已经逐渐改变，更加重视日常生活中情感实质的传达。过去中国礼物消费主要集中在传统节庆日如春节、中秋、端午等，但随着人们送礼观念的逐步改变，节日庆祝常态化，礼物消费正从集中走向分散。
According to the data of iiMedia Research, the market scale of China's gift economy industry increased from 800 billion yuan to 1091.3 billion yuan from 2018 to 2020, showing an increasing trend year by year. The market scale is expected to reach 1156.8 billion yuan in 2021 and 1226.2 billion yuan in 2022. With the gradual growth of China's gift economy industry, it will attract more market participants in the future. The survey found that in 2021, the frequency of gift giving by Chinese gift economic users was concentrated in 2-6 times (63.7%), the number of gifts per capita was 4.9 times, and the annual gift giving amount per capita was 2357.6 yuan; Among Chinese gift economy users, 29.1%、14.9%、12.3% and 10.1% of them will buy gifts for themselves, family, partners, relatives and friends. AI media consulting analysts believe that the attitude and concept of Chinese gift economy users towards gift consumption have gradually changed, paying more attention to the transmission of emotional essence in daily life. In the past, China's gift consumption was mainly concentrated on traditional festivals, such as the Spring Festival, the Mid Autumn Festival and the Dragon Boat Festival. However, with the gradual change of people's concept of gift giving and the normalization of festival celebration, gift consumption is moving from concentration to dispersion. -
艾媒咨询|2021年5-6月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：上海家化，片仔癀，毛戈平，酵色Joocyee
数据显示，2021年1-5月，中国化妆品及洗护用品进口金额为649.8亿元，出口金额为107.2亿元；2021年618购物节的交易额再创新高，其中的美妆类目全网交易总额为5784.8亿元，同比增长26.5%。随着数字技术等高科技快速发展，人工智能、AR、大数据等技术开始逐步被应用到化妆品行业中，化妆品行业开始进入智能时代，应将化妆品和科技更好地结合与创新，从消费者需求出发，为用户带来个性化、智能化的服务。
According to the data, from January to may 2021, the import amount of cosmetics and toiletries in China was 64.98 billion yuan and the export amount was 10.72 billion yuan; In 2021, the transaction volume of 618 Shopping Festival reached a new high, of which the total online transaction volume of beauty category was 578.48 billion yuan, a year-on-year increase of 26.5%. With the rapid development of digital technology and other high technologies, artificial intelligence, AR, big data and other technologies began to be gradually applied to the cosmetics industry. The cosmetics industry began to enter the intelligent era. Cosmetics and technology should be better combined and innovated to bring personalized and intelligent services to users from the needs of consumers.
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