艾媒咨询|2021年7-8月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：点淘，快手，抖音，微念，二咖传媒，青藤文化

如今，越来越多的平台想要进入直播电商市场，但目前占据龙头的还是淘宝、快手和抖音。艾媒咨询分析师认为，直播电商行业发展势头良好，但是新平台想要进入并做好直播市场，还是需要有庞大的基础量。值得注意的是，直播电商市场潜力大，大平台形成较为成熟的组织架构，但同时也存在许多问题。比如直播售假现象频发、网络达人素质低下等，这些都需要法律的规范和严格的监管。
Nowadays, more and more platforms want to enter the live broadcast e-commerce market, But tiktok is still the leader of Taobao, Kwai Fu and jitter. AI media consulting analysts believe that the development momentum of the live broadcast e-commerce industry is good, but the new platform still needs a huge foundation to enter and do a good job in the live broadcast market. It is worth noting that the live e-commerce market has great potential, and the large platform forms a relatively mature organizational structure, but there are also many problems. For example, the phenomenon of live selling fake goods is frequent, and the quality of network professionals is low, which all need legal norms and strict supervision. (“iiiMedia Report | Bi-Monthly Operation Data Monitoring Report of Chinese Live E-Commerce Industry from July to August 2021” full version has 43 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

艾媒咨询｜2021年11-12月中国直播电商行业运行数据监测双月报

本报告涉及的案例/品牌/企业：热度传媒、引力传媒、蜂群文化

随着各地政府直播电商扶持政策、直播电商基地打造和直播电商人才培养措施的落地，直播电商发展将迎来普及化大发展，低价策略也将在竞争激烈的直播电商市场中步入常态化，消费者无需过度集中于节日大促期间购物，消费行为将回归理性，大促热度或将有所降温。此外，在政策监管逐渐加强的情况下，一些既有头部主播也纷纷开始自我整改与调试。中小主播和品牌获得了更多的发展机会，将可能出现新主播在MCN机构、直播运营机构和新型直播平台等的加持下迅速崛起走红，进入头部席位。
With the implementation of local governments' support policies for live e-commerce, the construction of live e-commerce bases and the training measures for live e-commerce talents, the development of live e-commerce will usher in the great development of popularization, and the low price strategy will become normal in the highly competitive live e-commerce market. Consumers do not need to focus too much on shopping during the festival promotion, and their consumption behavior will return to rationality, Large heat promotion may cool down. In addition, with the gradual strengthening of policy supervision, some existing head anchors have also begun self rectification and debugging. Small and medium-sized anchors and brands have gained more development opportunities, and new anchors may emerge. With the support of MCN institutions, live broadcasting operators and new live broadcasting platforms, they will rise rapidly and become popular and enter the head seat.

艾媒咨询|2021年9-10月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：无忧传媒，大禹网络，OST传媒

直播电商行业发展迅猛，规模也在不断增加，直播电商为当地带来了就业机会和脱贫机遇。各地地方政府积极鼓励并发展直播电商，强调直播电商带动经济发展的作用，并制定相关政策予以支持。值得注意的是。2021年1-10月末间，各大品牌和商家不断创新直播形式来吸引消费者。艾媒咨询分析师认为，创新直播形式能够提升品牌知名度，但是过于娱乐化容易让消费者忽略产品的存在，不利于消费者转化。
The live broadcast e-commerce industry is developing rapidly and its scale is also increasing. The live broadcast e-commerce has brought employment opportunities and poverty alleviation opportunities to the local people. Local governments actively encourage and develop live e-commerce, emphasize the role of live e-commerce in driving economic development, and formulate relevant policies to support it. It is worth noting that. From January to the end of October 2021, major brands and businesses continue to innovate live broadcasting forms to attract consumers. AI media consulting analysts believe that the innovative live broadcasting form can improve brand awareness, but too entertainment is easy for consumers to ignore the existence of products, which is not conducive to consumer transformation.

艾媒咨询｜2023年“董宇辉小作文事件”舆情监测分析报告

近日，“董宇辉小作文事件”相关话题热度不断，引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论，对此，本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research（艾媒咨询）数据显示，有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升，整体网络口碑偏向负面，社会大众对事件的看法各异，网友态度呈负面转向。同时，效率、价格与情感是消费者进行直播间购物的重要考量点，直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects.

艾媒咨询|2021年5-6月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：辛选，美腕，如涵

随着资本不断涌入，直播电商呈现新的加速态势，行业规模不断扩大。截止2021上半年，新注册的直播电商相关企业逾3.4万家，已超过2020全年的2.2万家。艾媒咨询分析师认为，随着私域流量的优势不断凸显，私域流量运营常态化将成为发展趋势。随着直播环境的变化，更多平台、主播以及商家意识到私域流量所带来的价值更大、转化率更高，只有掌握更多的私域流量，才拥有更大的可能性实现转型升级。
With the continuous influx of capital, live broadcast e-commerce has shown a new acceleration, and the scale of the industry has continued to expand. As of the first half of 2021, more than 34,000 live e-commerce related companies have newly registered, which has exceeded the 22,000 in 2020. IiMedia Consulting analysts believe that as the advantages of private domain traffic continue to emerge, the normalization of private domain traffic operations will become a development trend. With the changes in the live broadcast environment, more platforms, anchors and merchants realize that private domain traffic brings greater value and higher conversion rate. Only by mastering more private domain traffic can there be greater possibilities for transformation upgrade.

艾媒咨询|2021年3-4月中国直播电商行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：构美，古麦嘉禾.

目前越来越多品牌开始搭建自运营团队的操盘团队。数据显示，品牌店播号增量从1月的6.1%快速增长到2月的17.1%，且多个平台的品牌店铺自播带货力爆发。随着各类品牌纷纷开展自播模式，以品牌店铺自播为主，达人直播为辅的组合在交易平台将逐渐常态化。近年来，消费者对于国产品牌的认可度不断提升。未来，直播电商将成为国货通流的强大落点，既为国货提供了带货的出口，又将品牌价值与消费价值凝结在一起，成为民众文化认同的转化平台。
At present, more and more brands are beginning to build their own trading teams. According to the data, the increase in broadcast numbers of brand stores increased rapidly from 6.1% in January to 17.1% in February, and brand stores on multiple platforms had their self-broadcasting capacity exploded. As various brands develop self-broadcasting models one after another, the combination of self-broadcasting mainly from brand stores and supplemented by Daren's live broadcast will gradually become normal on the trading platform. In recent years, consumers' recognition of domestic brands has continued to increase. In the future, live broadcast e-commerce will become a powerful destination for the flow of domestic products, not only providing export with domestic products, but also condensing brand value and consumer value, and becoming a transformation platform for people's cultural identity.

艾媒咨询｜2024年中国鱼片行业消费洞察研究报告

随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升，以及预制菜市场的蓬勃发展，鱼片全产业链正迎来前所未有的发展新机遇。日前，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示，2023年中国鱼片加工市场规模已达122.4亿元，预计未来几年将以20%左右的速度持续增长，到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多，生产水平参差不齐，市场集中度偏低。随着行业的深入发展，鱼片加工行业将进入洗牌期，并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业，未来竞争力将更加凸显。

艾媒咨询｜2024年中国烤鱼行业研究发展报告

全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国烤鱼行业研究发展报告》数据显示，2023年中国烤鱼行业市场规模达1396.6亿元，同比增长12.6%。随着烤鱼消费在中国各城市的逐步普及，市场渗透率持续提升，国民向享乐型、发展型消费转变，将进一步推动烤鱼行业增长，2029年中国烤鱼行业市场规模有望达2431.3亿元。中国烤鱼头部品牌店铺持续扩增，行业向品牌化方向发展，集中度进一步上升。截至2024年1月，头部品牌半天妖、探鱼、江边城外烤全鱼门店数量已分别达1447家、316家、131家，行业资源向头部倾斜。女性、新中产、青年是烤鱼市场消费主力军，该群体更注重消费体验，以重视消费体验为导向的新消费模式逐渐显现。品牌不断开拓出新消费体验，是烤鱼行业未来发展的新趋势。
According to the latest "Research report on the development of China's grilled fish industry in 2024" released by iiMedia Research,in 2023, the market size of China's grilled fish industry reached 139.66 billion yuan, an increase of 12.6%. With the gradual popularization of grilled fish consumption in Chinese cities, the market penetration rate continues to increase, and the national shift to hedonistic and developmental consumption will further promote the growth of the grilled fish industry, and the market size of China's grilled fish industry is expected to reach 243.13 billion yuan in 2029. Chinese grilled fish head brand stores continue to expand, the industry is developing in the direction of branding, and the concentration is further rising. As of January 2024, the number of head brand half-day demon, fish exploration, and Jiangbian City roasted whole fish stores has reached 1,447, 316, and 131, respectively, and industry resources are tilted to the head. Women, the new middle class, youth are the main force of consumption in the grilled fish market, and this group pays more attention to consumption experience, and the new consumption model oriented by attaching importance to consumption experience gradually appears. The brand continues to open up new consumption experience, which is a new trend of the future development of the grilled fish industry.

“头腾大战”舆情监测分析报告

2018年4月腾讯与头条系摩擦不断，6月升级为相互诉讼。这一对战引发舆论关注，并被媒体称为“头腾大战”。艾媒舆情监测显示，腾讯大本营——广东（深圳）和头条大本营——北京，两地网民对事件的关注度最高。艾媒调查发现，近半数网民对“头疼大战”持中立或无所谓态度。艾媒高级分析师认为，“头腾大站”背后是下一代流量入口之争，可能关乎互联网行业的重新洗牌。

狮头股份2021年第三季度报告