艾媒咨询｜“妇炎洁广告营销”事件舆情监测报告

2022年5月，有网友发现，妇炎洁新品“玻尿酸玫瑰滋养洗液”的广告宣传图有污名化女性之嫌。该事件曝光后，妇炎洁登上了微博热搜，5月17日中午，网友们攻占了妇炎洁最新微博的评论区，质疑其广告侮辱女性。5月18号《中国妇女报》批妇炎洁：勿以低俗钻营，随后江西樟树市市场监督管理局对其进行调查。

艾媒咨询|2021中国单身群体消费行为调查及单身经济趋势分析报告

总体而言，生活用品和餐饮美食是国民消费的主要内容。但是，iiMedia Research(艾媒咨询)调研数据显示，有27.3%的单身群体表示每月消费最多的领域是餐饮美食方面，有71.9%的人每月固定开销占收入的20%-60%，单身经济有较大市场。换言之，单身与非单身群体的消费结构存在一定差异。单身群体在各领域的消费都相对积极，而非单身人士的休闲娱乐消费明显较低，更多花费用于生活日用品。
Generally speaking, articles for daily use and food and beverage are the main contents of national consumption. However, according to the survey data of iiMedia Research, 27.3% of single people said that the area that consumes the most every month is food and beverage, and 71.9% of them have a fixed monthly expenditure accounting for 20%-60% of their income, so the single economy has a large market. In other words, there are some differences in the consumption structure between single and non-single groups. Singles spend relatively actively in various fields, while non-singles spend significantly less on leisure and entertainment, and spend more on daily necessities.

波士顿-2017年全球奢侈品行业消费者洞察报告

True-Luxury Global Consumer Insight we will address 6 “W“ questions