艾媒咨询|2021年10-11月中国汽车行业监测报告

本报告涉及的案例/品牌/企业：上汽、长安、吉利


数据显示，2021年10月，中国商用车出口3.3万辆，较9月份下降13.8%，同比增长37.2%，11月出口3.0万辆，较上月再次下降，降幅10.5%，同比增长13.0%。1-11月累计出口商用车36.6万辆，同比增长77.0%，其中新能源商用车增幅为70.4%。艾媒咨询分析师认为，虽然新能源商用车出口增幅迅猛，但整体占比依然较小，仅占出口总量的3.3%，商用车海外市场份额有待进一步提高。数据显示，2021年11月末，中国汽车库存达到72.4万辆，汽车经销商库存预警指数达到55.4%，环比上升2.9个百分点，位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力，造成企业经营业绩下滑，不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry.

艾媒咨询|2020年9-10月中国汽车行业运行状况及企业商情双月报告

本报告研究涉及企业/品牌/案例：一汽大众、吉利汽车、特斯拉。

2020年上半年，国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果，为下半年车市恢复奠定了基础。同时，“金九银十”这个汽车传统销售旺季的到来，加上消费者在经济方面的安全感以及身处的环境现状的改善，都共同驱动了车市销量的增长。数据显示，2020年1-10月，汽车产销1951.9万辆和1969.9万辆，同比下降4.6%和4.7%，降幅与1-9月相比，分别收窄2.1个百分点和2.2个百分点。其中，10月的汽车产销分别达到255.2万辆和257.3万辆，环比增长0.9%和0.31%，同比增长11.0%和12.5%。

In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year.

艾媒报告|2020年全球消毒杀毒产品市场分析及发展趋势报告

本报告研究涉及企业/品牌/案例：老肯医疗，新华医疗，威莱，三友化工；
其他提及企业/品牌：滴露，威露士，蓝月亮，洗得宝，威猛先生，如辉，巨光，海氏海诺，威王，净安，优露清，利尔康，安洁，威洁士，欧洁，仁和，泰和科技，京汉股份，比亚迪，仁瑞生物科技，盘龙药业，东北制药等。

2020年4月28日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球消毒杀毒产品进行全面分析，并且通过对三友化工、威莱集团（威尔士）、新华医疗和老肯医疗的典型企业案例分析，特别结合新冠疫情影响下消毒杀毒用品的用户调研，判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善，国家对于医疗卫生更加重视，卫生投入不断增加，医疗机构数量显著增长，居民的卫生健康意识也持续提高，从需求端拉动消毒产品行业发展。特别在新冠疫情影响下，消毒杀毒产品的需求量骤升，其中小包装的消杀产品需求量特别大，短期消杀用品存在供需结构矛盾。

In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.

艾媒报告|2020年3-4月中国汽车行业运行状况及企业商情月度报告

本报告研究涉及企业/品牌/案例：特斯拉，比亚迪。其他提及企业/品牌:上汽大众,吉利汽车,一汽大众,广汽丰田,北京现代,小鹏汽车,东风日产,通用,福特,长安汽车,金龙客车,轩逸,哈弗H6,五菱宏光,科技出行,小马智行,车好多集团,蔚来汽车,奇瑞汽车,上海通用五菱,北汽集团,凯美瑞,雷凌,朗逸,宝来,卡罗拉,速腾,传祺GS4等


　　2020年4月，中国汽车行业产销量均突破了200万辆，稍高于去年同期水平，其中商用车强、乘用车弱的局面仍较为明显。艾媒咨询分析师认为，国家一系列的宏观调控政策，为对冲疫情影响、稳定经济运行提供了有力保障，特别是积极稳健的货币政策，给地方企业巨大的贷款支持和债务支持，对汽车企业有一定的利好作用。

　　In April 2020, the production and sales volume of China's auto industry exceeded 2 million units, slightly higher than the same period last year. Among them, the situation of strong commercial vehicles and weak passenger vehicles is still more obvious. iiMedia Research believe that a series of national macro-control policies have provided a strong guarantee for hedging the impact of the epidemic and stabilizing economic operation, especially active and stable monetary policies, which provide huge loan support and debt support for local enterprises Has a certain positive effect.

艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告

本报告研究涉及企业/品牌/案例：宝钢股份，华菱钢铁，河钢股份，沙钢股份；其他提及企业/品牌：钢之家，兰格钢铁，我的钢铁，找钢，荷钢网，中国联合钢铁网，东方钢铁，在线海鑫钢网，中拓钢铁网，中钢在线，运钢网，嘀嘀拼钢，斯迪尔，欧浦智网，三钢闽光，新兴铸管，重庆钢铁，山东钢铁，南钢股份，马钢股份

2020年4月1日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外，报告探讨产业上下游的运营模式，结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示，2019年钢材产销率基本稳定在99%以上。但是2018年，中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍，一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲，特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。

China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years.

艾媒报告|2020年1月中国房地产行业月度运行数据监测报告

本报告研究涉及企业/品牌/案例：中国恒大；其他提及企业/品牌：中海地产,奥园健康,碧桂园,融创中国,和泓服务,保利发展,鑫苑服务,龙湖集团,蓝光嘉宝服务,中国铁建,银城生活服务,绿城中国,新大正物业,华夏幸福,金地集团,万科地产,保利物业,招商蛇口,龙光集团,时代邻里,新城控股,中国金茂,合景泰富,宝龙商业,华润置地,旭辉集团,滨江集团

从中国2019-2020年1月的CPI涨跌幅数据来看，2020年1月全国居民消费价格指数同比上涨5.4%，环比上涨1.4%。艾媒咨询分析师认为，受春节及疫情的影响，消费品和服务项目价格水平总体拉高幅度较大，1月的CPI环比及同比增长较高。其中，居住类的居民消费价格指数同比上涨0.5个百分点，环比持平。

Judging from China's January-2020 CPI rise and fall data, in January 2020, the national consumer price index rose 5.4% year-on-year and 1.4% month-on-month. iiMedia Research analysts believe that due to the impact of the Spring Festival and the epidemic, the price level of consumer goods and service items has generally risen significantly, and the CPI in January was higher than in the previous month. Among them, the consumer price index for residential products rose by 0.5 percentage points year-on-year, which was flat month-on-month. iiMedia Consulting analysts believe that due to the impact of the epidemic, coupled with the promotion of government policies to stabilize the property market, and the general tightening of the financing environment, the overall evaluation of the real estate market is biased towards the smallest.

艾媒报告|2019-2021年中国再生资源行业动向及趋势分析报告

本报告研究涉及企业/品牌/案例：启迪环境，格林美，贵研铂业，山鹰纸业，东江环保，葛洲坝集团绿园科技有限公司，大连环嘉集团，爱回收，奥北环保，盈创回收，收荒匠，爱博绿，闲豆回收，小黄狗，回收宝，远洋集团，江苏霞客环保色纺股份有限公司

随着再生资源产业的逐步发展，中国再生资源市场需求旺盛，拥有完善回收网络和渠道的再生资源回收企业拥有议价权。因此，如启迪环境、格林美、豫光金铅等再生资源上市公司营收稳定增长，具有很好的经济效益。特别是互联网+的发展背景下，资本市场对“互联网+再生资源”行业看好，爱回收、闲豆回收、小黄狗、回收宝等企业都获得亿元以上的融资规模。艾媒咨询分析师认为，在政策大力扶持下，再生资源产业发展前景继续看好，再生资源市场将持续加温。

With the gradual development of renewable resources industry, China's market demand for renewable resources is strong, with a perfect recycling network and channels of renewable resources recycling enterprises have bargaining power. Therefore, such as TUS-EST, GEM, Yuguang Gold&Lead and other renewable resources listed companies revenue growth, with good economic benefits. In particular, in the context of the development of the Internet, the capital market is optimistic about the “Internet and renewable resources“ industry, Aihuishou, Xiandou Recycling, Xiaohuanggou, Huishoubao and other enterprises have obtained more than 100 million yuan of financing scale. iiMedia Research analyze that, under the strong support of policy, renewable resources industry development prospects continue to be optimistic, renewable resources market will continue to warm up.

艾媒报告|2019-2021年中国脱发保健行业趋势与消费行为数据研究报告

本报告研究涉及企业/品牌/案例：霸王，章光101，得生源，the body shop,三生制药集团，曼迪旗舰店，索芙特，雍禾植发，南方医院，伊美尔，美莱，恒博，银河整形，今日头条，新氧，更美，悦美，小红书，豆瓣，Restoration Robotics，碧莲盛植发，Balmain，HairUWear集团，ARTMICRON,SOCAP,瑞贝卡，海森林，艾瑞美，佰丝堂，带没死，SIV西芙，阿芙洛蒂，宫秀假发

iiMedia Research（艾媒咨询）数据显示，2019年中国约有2.5亿脱发人群，女性群体接近1亿人，并且脱发群体的年轻化趋势明显，有60%的人在25岁就出现脱发现象。脱发群体的共同需求催生了毛发保健产业，涵盖洗护、保健品、理疗、医美、电商等多元业态，特别推动了养发护理（如霸王、章光101）、植发机构（如碧莲盛、雍禾植发）、假发产业（如瑞贝卡）等的蓬勃发展。艾媒咨询分析师认为，技术的成熟、社会的互联网化等因素将推动脱发催生产业进入新的发展阶段，未来3D技术，人工智能、医疗技术等的发展将进一步推动植发产业及电子生发产业升级。

According to iiMedia Research, there are about 250 million people with hair loss in China in 2019, with a female population of close to 100 million, and the trend towards youth in the hair loss group is clear, with 60 percent of people developing hair loss at the age of 25. The common needs of hair loss groups have spawned the hair care industry, covering a variety of industries such as shampoo, health care products, physiotherapy, medical beauty, e-commerce, etc., and in particular promoted the vigorous development of hair care (such as overlord, Zhang Guang 101), hair care institutions (such as bililian, hair, hair), wig industry (such as Rebecca) and so on. Ai media consulting analysts believe that the maturity of technology, social Internet and other factors will promote hair loss industry into a new stage of development, the future of 3D technology, artificial intelligence, medical technology and other development will further promote the development of hair-growing industries and electronic hair industry.

艾媒报告丨2016年中国程序化场景营销市场研究报告

iiMedia Research（艾媒咨询）数据显示，2016年中国DSP广告投放市场规模预计将达235.0亿元，较去年增长82.7%。艾媒咨询分析师认为，DSP可有效整合、优化和管理不同渠道的流量资源，极大简化媒体购买流程，并且基于DSP技术实现精准目标受众定位，从而帮助广告主理性定价。

艾媒报告丨2016上半年中国移动营销市场专题研究报告

iiMedia Research（艾媒咨询）数据显示，2016年中国移动广告市场规模将达1340.8亿元，较去年增长126.3个百分点，从中国移动广告投放规模来看，移动广告的热度持续升温。随着移动互联网的快速发展，移动购物、移动支付等移动化消费行为拉动广告行业发展，移动端平台成为广告主投放广告的主要渠道。