艾媒咨询 | 2025年中国按摩椅行业发展状况及消费行为调查数据

近年来，伴随居民收入增长、消费结构升级以及健康理念的增强，中国按摩椅行业市场规模稳步扩张。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国按摩椅行业发展状况及消费行为调查数据》数据显示，中国大健康产业整体营收呈现持续增长态势。2014年中国大健康产业整体营收为2.5万亿元，2015年增长至2.8万亿元，随后增长步伐稳健，2024年达到9.0万亿元，预计2025年进一步增长至9.3万亿元。未来，在消费升级和产业创新驱动下，中国大健康产业整体营收有望继续保持增长趋势。在2025年中国消费者使用智能按摩椅原因中，缓解疲劳的占比最高，达到44.53%；其次是日常按摩保健，占比为41.00%。这说明消费者使用智能按摩椅主要是为了缓解疲劳和日常保健。在2025年中国消费者认为家用按摩椅应具备的功能中，人体工学功能和拉伸阻力带占比均为51.74%，是最受消费者欢迎的两个家用按摩椅功能，这都与提升按摩椅的舒适度和针对性治疗相关。旋转升降功能占比42.04%，位列第三，表明用户对按摩椅高度可调的需求较高。在2025年中国消费者认为家用按摩椅可改进方面中，按摩椅的体积或占地面积最受关注，占比高达47.26%；其次是按摩椅的使用体验，占比为46.27%。综上可知，消费者对按摩椅的空间占用、使用体验有较高要求，企业应重点优化这些方面以满足市场需求。艾媒咨询分析师认为，未来中国按摩椅行业将呈现三大趋势：技术上，AI与大数据深度应用，通过用户身体数据分析提供定制化按摩方案，或与医疗机构合作开发康复产品；市场布局方面，随着一线城市市场饱和，三、四线城市及办公楼、新能源充电站等新兴场景将成增长新引擎，推动市场渗透率提升；消费理念层面，消费者健康意识增强促使按摩椅从“奢侈品”向“健康刚需”转型，企业需优化产品功能与质量，针对不同消费群体制定差异化营销策略以抢占市场先机。
In recent years, along with the growth of residents' income, the upgrading of consumption structure and the strengthening of health concepts, the market size of the massage chair industry in China has steadily expanded. According to the latest "The development status and consumer survey data of China's massage chair industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the overall revenue of China's big health industry shows a continuous growth trend. In 2014, the overall revenue of China's big health industry was 2.5 trillion yuan. It increased to 2.8 trillion yuan in 2015 and then grew steadily, reaching 9.0 trillion yuan in 2024. It is expected to further increase to 9.3 trillion yuan in 2025.In the future, driven by consumption upgrade and industrial innovation, the overall revenue of China's big health industry is expected to continue to grow. Among the reasons why Chinese consumers use smart massage chairs in 2025, the proportion of relieving fatigue is the highest, reaching 44.53%. The second is daily massage health care, accounting for 41.00%. This indicates that consumers mainly use smart massage chairs to relieve fatigue and for daily health care. In 2025, among the functions that Chinese consumers believe home massage chairs should have, ergonomic functions and stretch resistance bands each account for 51.74%, making them the two most popular functions among consumers. These are all related to enhancing the comfort of massage chairs and targeted treatments. The proportion of the rotating lifting function is 42.04%, ranking third, indicating that users have a high demand for adjustable height of massage chairs. Among the aspects that Chinese consumers thought could be improved on home massage chairs in 2025, the volume or floor space of massage chairs was the most concerned, accounting for as high as 47.26%. The second aspect is the user experience of massage chairs, accounting for 46.27%.As can be seen from the above, consumers have high requirements for the space occupation and user experience of massage chairs. Enterprises should focus on optimizing these aspects to meet market demands. Analysts from iiMedia Research believe that the Chinese massage chair industry will present three major trends in the future: Technically, the in-depth application of AI and big data, providing customized massage solutions through the analysis of users' body data, or cooperating with medical institutions to develop rehabilitation products; In terms of market layout, as the markets in first-tier cities become saturated, emerging scenarios such as third - and fourth-tier cities, office buildings, and new energy charging stations will become new growth engines, driving up market penetration rates. At the level of consumption concepts, the enhanced health awareness of consumers has prompted massage chairs to transform from "luxury goods" to "essential health needs". Enterprises need to optimize product functions and quality, and formulate differentiated marketing strategies for different consumer groups to seize market opportunities.

艾媒报告 |2019中国按摩椅产业及共享按摩椅市场分析报告

本报告研究涉及企业/品牌/案例：京东，傲胜，荣泰健康，奥佳华，V3 group，云享云，小摩兽，码上按摩，恒林椅业，INGREM英格瑞玛，头等舱，爽蛙，尚铭电器，东方神，荣康，奥佳华，荣泰健康，豪中豪，乐金健康，康忆安，永禾康，本博，乐尔康，南极人，佳仁，茗振，QTQ,志高，乐摩吧，摩摩哒，爽客，码客街，头等舱互联奇拉，久工实业

中国老年人数量增长、亚健康人群超75.0%，具有养生需求的人群利好按摩椅市场的发展。2018年，中国按摩椅相关企业获投资金额2.6亿元，平均每笔按摩椅投资额超过5000万元。具体到两大电商销售渠道，按摩椅在天猫商城的月销售千笔以上的单品均价为3158.9元，京东商城热销前十的单品均价为6529.8元。在按摩市场细分企业中，2018荣泰健康、奥佳华第一大品类均为按摩椅，其营收占比分别为83.0%、42.2%。在按摩概念的广泛渗透下，共享按摩椅开始出现，目前主要应用场景在电影院、景区、地铁站、写字楼等。

The number of elderly people in China has increased, and the number of sub-healthy people has exceeded 75.0%. People who have health needs are in favor of the development of massage chair market. In 2018, China's massage chair-related enterprises received an investment of 260 million yuan, with an average investment of more than 50 million yuan per massage chair. Specifically to the two major e-commerce sales channels, the average price of massage chairs in Tianmao Mall is 3158.9 yuan per month, while the average price of the top ten items in Jingdong Mall is 6529.8 yuan. In the massage market segment enterprises, Rongtai Health and Ogawa's first major category in 2018 are massage chairs, whose revenue accounts for 83.0% and 42.2% respectively. Under the extensive penetration of massage concept, the sharing massage chair began to appear. At present, the main application scenarios are in cinemas, scenic spots, subway stations, office buildings, etc.

艾媒咨询 | 2025年中国推拿行业发展状况与消费行为调查数据

当前，中国推拿行业正迎来快速发展期。传统中医推拿与现代健康理念深度融合，消费群体从以中老年为主扩展至年轻白领，推动服务向专业化、细分化和品牌化升级。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国推拿行业发展状况与消费行为调查数据》显示，在政策支持、技术革新和消费需求升级的共同驱动下，中国大健康产业正步入一个规模持续扩张、内涵不断丰富、模式日趋创新的黄金发展期。推拿行业作为大健康产业的重要组成部分，深度融入健康管理、康复和养生服务领域，未来市场空间将进一步扩大。
在2025年中国消费者定期接受推拿服务的调查中，93.37%的消费者表示“会”定期接受推拿服务，而只有6.63%的消费者表示“不会”。这表明绝大多数中国消费者倾向于定期接受推拿服务。此外，在2025年中国消费者选择推拿或按摩服务时关注的具体服务细节中，技师的专业资质（如中医推拿师资格证、从业年限）以61.44%的占比成为消费者最关注的因素。其次是推拿手法的针对性（如针对颈肩/腰椎/疲劳的定制化手法），占比61.33%，与专业资质几乎持平。服务环境的卫生程度（如床品消毒、房间通风）占比46.52%，位列第三。这些数据表明，中国推拿消费市场正朝着专业化、功能化和理性化方向发展，“技术信任”取代“环境偏好”成为消费者选择的首要依据，推动行业从体验型服务向基于专业价值的健康管理转型。
艾媒咨询分析师认为，中国推拿行业未来将呈现专业化、科技化与融合化三大发展趋势。政策引导与标准化进程加速，推动从业人员持证上岗与技能分级成为常态，“专业资质”成为消费决策核心。技术赋能深化，AI助力的智能推拿设备与线上预约、健康管理平台广泛结合，提升服务可及性与个性化体验。消费群体持续年轻化，推动服务向“推拿+”多元场景延伸，与运动康复、职场健康、情绪疗愈等需求紧密结合。与此同时，品牌化与连锁化进程提速，推动行业从分散走向集中，兼具中医底蕴与现代健康管理理念的优质服务商将引领市场升级。
At present, the Chinese massage industry is experiencing a period of rapid development. Traditional Chinese massage and modern health concepts are deeply integrated, and the consumer base has expanded from mainly middle-aged and elderly people to young white-collar workers, driving the service towards professionalization, specialization and branding. According to the latest "2025 China Massage Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, under the joint drive of policy support, technological innovation and upgraded consumer demand, China's big health industry is entering a golden development period of continuous scale expansion, enriched connotation and increasingly innovative models. As an important part of the big health industry, the massage industry is deeply integrated into the fields of health management, rehabilitation and health preservation, and its future market space will further expand.
In the 2025 survey on Chinese consumers' regular massage service consumption, 93.37% of consumers said they "would" regularly receive massage services, while only 6.63% said they "would not". This indicates that the vast majority of Chinese consumers tend to receive regular massage services. In addition, among the specific service details that Chinese consumers pay attention to when choosing massage or massage services in 2025, the professional qualifications of the technicians (such as the qualification certificate of traditional Chinese massage therapists and years of service) have become the most concerned factor by consumers, with a proportion of 61.44%. The second is the targeted nature of the massage techniques (such as customized techniques for neck and shoulder, lumbar vertebrae, and fatigue), with a proportion of 61.33%, almost equal to professional qualifications. The hygiene level of the service environment (such as bed linen disinfection and room ventilation) accounts for 46.52%, ranking third. These data indicate that the Chinese massage consumption market is moving towards professionalization, functionalization and rationalization. "Technical trust" has replaced "environmental preference" as the primary basis for consumer choice, promoting the industry's transformation from experience-based services to health management based on professional value.
Analysts from iiMedia Research believe that the Chinese massage industry will present three major development trends in the future: professionalization, technologicalization and integration. Policy guidance and the acceleration of the standardization process will make it a norm for practitioners to hold certificates and have skill grading, with "professional qualifications" becoming the core of consumer decision-making. The deepening of technology empowerment, with the wide integration of AI-assisted intelligent massage equipment and online appointment and health management platforms, will enhance service accessibility and personalized experience. The continuous youngening of the consumer base will drive services to extend to "massage +" multi-scenario applications, closely combining with needs such as sports rehabilitation, workplace health and emotional therapy. At the same time, the acceleration of branding and chain processes will drive the industry from dispersion to concentration, with high-quality service providers that combine traditional Chinese medicine heritage and modern health management concepts leading the market upgrade.

钱江摩托：2021年第三季度报告

艾媒咨询｜2024-2025年中国上门按摩服务平台市场研究报告

居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑，也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长，带来了便利和创新的服务模式，也同时也催生了一系列行业乱象，如平台多次陷入“涉黄”争议，以及与旗下技师劳动关系复杂等，这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示，61.4%的上门按摩服务平台用户为男性，家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险，服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段，按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐，且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程，并努力打破舆论质疑，构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust.

ST摩登：2021年第三季度报告

艾媒咨询｜2024-2025年中国头皮疗养行业发展趋势分析报告

随着现代生活节奏加快、压力增大，头皮问题逐渐增多，消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示，2023年中国护发产品市场规模达到620.90亿元，同比增长3.4%，预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视，头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.

久祺股份：2021年第三季度报告

摩恩电气：2021年第三季度报告

爱玛科技集团股份有限公司2021年第三季度报告