艾媒咨询|2021Q3中国第三方手机输入法行业发展研究报告

本报告涉及的案例/品牌/企业：百度输入法，搜狗输入法，讯飞输入法

随着手机网民规模和互联网普及率的不断提升，中国第三方手机输入法用户规模将有望进一步扩大。iiMedia Research(艾媒咨询)数据显示，中国第三方手机输入法保持连续增长趋势，2023年中国第三方手机输入法用户规模预计达到8.30亿人。一方面，AI技术与输入法行业的发展融合不断深化，AI功能逐渐成为了输入法品牌的核心竞争力;另一方面，凭借技术研发技术和深耕行业经验，头部平台逐渐开始拓展B端市场，与不同行业、不同领域品牌进行合作，为其量身定制产品服务方案，多元化的服务更满足更多不同用户群体的需求。
With the continuous improvement of the scale of mobile Internet users and Internet penetration, the scale of third-party mobile input method users in China is expected to further expand. According to iimedia research, China's third-party mobile phone input methods maintain a continuous growth trend. In 2023, the number of users of third-party mobile phone input methods in China is expected to reach 830 million. On the one hand, the integration of AI technology and input method industry is deepening, and AI function has gradually become the core competitiveness of input method brand; On the other hand, relying on technology R & D technology and deep industry experience, the head platform gradually began to expand the b-end market, cooperate with brands in different industries and fields, customize product service schemes for them, and diversified services can better meet the needs of more different user groups.

艾媒咨询|2021年中国商业查询行业研究报告

本报告研究涉及企业/品牌/案例：天眼查，企查查，启信宝

政府对数据公开和社会诚信体系建设的深入，推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰，其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人，2022年有望增至5.89亿人。商业查询行业经过多年发展，竞争形势逐渐明朗，天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段，头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值，为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them.

艾媒咨询|2021年上半年中国第三方手机输入法行业趋势研究报告

本报告研究涉及企业/品牌/案例：百度输入法，搜狗输入法，讯飞输入法

第三方输入法市场已形成百度、搜狗的双巨头格局。各大输入法平台以智能化、多元化、创新化的技术作为发展核心，研发更多创新型产品和功能，进一步满足用户需求，稳固自身的行业竞争地位。iiMedia Research(艾媒咨询)调研数据显示，当前用户的第三方输入法主要使用场景为社交场景，需要个性化、趣味化体验，同时用户对大段语音输入的要求更高。当前百度输入法的AI输入和语音输入表现良好，用户体验满意度最高，并且粘性最强。
The third-party input method market has formed a dual giant pattern of Baidu and Sogou. The major input method platforms take intelligent, diversified, and innovative technologies as their development core, and develop more innovative products and functions to further meet user needs and stabilize their own competitive position in the industry. Research data from iiMedia Research shows that the current user's third-party input method is mainly used in social scenarios, which requires a personalized and interesting experience. At the same time, users have higher requirements for large-scale voice input. The AI input and voice input of Baidu Input Method currently perform well, with the highest user experience satisfaction and the strongest stickiness.

艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告

本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，王者荣耀，诛仙手游，网易云音乐，剑网3，屈臣氏

2020年中国第三方手机输入法用户规模达到7.55亿人，同比增长3.6%，且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展，中国移动互联网用户规模已达9.89亿人，为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化，在线办公和在线教育成为增长最迅速的场景，AI键盘输入功能使用渗透率也持续攀升，有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示，AI语音输入功能已成为用户高效输入的重要方式，超六成用户偏好使用。与此同时，用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展，用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中，输入法一直扮演着必备应用的角色。作为市场刚需，未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI ​​voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology.

艾媒咨询|2020中国第三方手机输入法场景应用专题研究报告

近年来，中国第三方手机输入法用户规模持续增长，iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模达7.29亿人，同比增长3.9%，2020年达到7.55亿人。艾媒咨询分析师认为，受到疫情的影响，在线办公、在线教育用户对第三方输入法需求激增，以及随着移动互联网的影响扩大，中老年人对语音输入需求也不断扩大，2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模，iiMedia Research（艾媒咨询）数据显示，超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度，AI语音输入功能已获得用户认可，AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为，受到疫情的影响，AI功能认知度和使用率提升，尤其体现在在线办公和在线教育场景。

In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios.

艾媒咨询|2020年秋季中国第三方手机输入法市场监测报告

本报告研究涉及企业/品牌/案例：百度输入法、搜狗输入法、讯飞输入法。

随着移动终端的普及和智能化，第三方手机输入法的用户规模不断扩大，iiMedia Research(艾媒咨询)数据显示，2019年中国第三方手机输入法用户规模为7.29亿人，增长率为3.9%，预计2020年用户规模将达7.48亿人。第三方手机输入法市场集中度进一步提高，百度输入法和搜狗输入法占据近九成市场份额，头部市场竞争激烈。iiMedia Research(艾媒咨询)数据显示，25岁以下年轻用户除性能外，还追求皮肤类型、辅助功能等丰富的内容生态，占比分别为33.3%、23.8%。艾媒咨询分析师认为，为适应年轻用户个性化、多样化需求，内容生态建设成为手机输入法未来发展的重要方向。技术创新方面，语音速记功能在需求激增的在线办公和教育场景中受到用户青睐，占比分别为29.5%、25.6%。未来随着AI技术的成熟，第三方手机输入法智能化程度将不断加深，并逐渐由工具型向服务型转变。

With the popularity and intelligence of mobile terminals, the user scale of third-party mobile input methods continues to expand. As the data of iiMedia Research showed, the number of third-party mobile input method users in China in 2019 is 729 million, with a growth rate of 3.9 %, the number of users is expected to reach 748 million in 2020. The market concentration of third-party mobile input methods has further increased. Baidu input method and Sogou input method occupy nearly 90% of the market share, and competition in the head market is fierce. As the data of iiMedia Research showed, in addition to performance, young users under the age of 25 pursue a rich content ecosystem such as skin type and auxiliary functions, accounting for 33.3% and 23.8% respectively. iiMedia consulting analysts believe that in order to meet the individual and diversified needs of young users, the construction of content ecology has become an important direction for the future development of mobile input methods. In terms of technological innovation, the voice shorthand function is favored by users in online office and education scenarios where demand has surged, accounting for 29.5% and 25.6% respectively. In the future, with the maturity of AI technology, the degree of intelligence of third-party mobile input methods will continue to deepen, and third-party mobile input methods will gradually change from tool-based to service-based.

艾媒咨询|2020上半年中国移动搜索行业研究报告

在移动互联网的高速发展下，2019年中国移动搜索用户规模突破7亿人，2020年在新冠疫情推动下，移动互联网加速渗透，预计规模将达到7.54亿人。iiMedia Research（艾媒咨询）数据显示，搜索引擎、社交平台、电商平台是受访网民获取信息的前三大渠道，占比分别为69.6%、49.0%、35.3%。78.4%的受访者表示搜索信息时第一时间会想到移动搜索引擎，对移动搜索有很强的依赖度。对于移动搜索的方式，受访用户最常使用的移动搜索方式是文字搜索，占比达72.6%；而随着AI技术的成熟以及用户使用习惯的深化，使用语音搜索、图片搜索的受访用户分别占44.4%、20.8%。未来移动搜索行业需求将呈现多元化、专业化发展，AI技术的应用成为市场主要发力点，移动搜索市场竞争持续升级，头部市场将在中长期内保持一超多强的市场格局。

With the rapid development of mobile Internet, the scale of China's mobile search users exceeded 700 million in 2019. Driven by the COVID-19 in 2020, mobile Internet penetration will accelerate, and the scale is expected to reach 754 million. As the data of iiMedia Research showed, search engines, social platforms, and e-commerce platforms are the top three channels for interviewed netizens to obtain information, accounting for 69.6%, 49.0%, and 35.3%, respectively. 78.4% of the interviewed netizens said that they would think of mobile search engines as soon as they searched for information so they have a strong dependence on mobile search. For mobile search modes, the most common mobile search mode used by interviewed users is text search, accounting for 72.6%. With the maturity of AI technology and the deepening of usage habits, the interviewed users who use voice search and image search accounted for 44.4% and 20.8% respectively. In the future, the demand for mobile search will show diversified and professional development, and the application of AI technology will become the main force of the market. The competition of mobile search market will continue to escalate, and the head market will maintain a market structure of “one super strong, many stronger” in the medium and long term.

艾媒咨询|2020中国第三方手机输入法市场疫期专题报告

本报告研究涉及企业/品牌/案例：百度输入法，搜狗输入法，讯飞输入法。
iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模已达7.29亿人，同比增长3.9%，预计2020年第三方手机输入法用户规模将达到7.46亿人。市场份额方面，百度、搜狗的双寡头格局依然稳固，月活跃数据两大巨头双双增长，4月活跃用户数量基本持平。2020年新冠疫情的爆发为用户增速放缓的手机输入法市场带来的发展新机，用户对手机输入法的深层需求逐渐被唤醒，对AI创新功能的认知以及依赖度较以往出现明显改善。iiMedia Research(艾媒咨询)数据显示，疫情期间，百度、搜狗、讯飞三大主流手机输入法用户语音输入频率明显增加，其中百度以11.3次/日位居第一；其他AI功能认知度方面，语音输入转文字和文字识别排在前两位，占比分别为45.9%、29.1%；近九成受访用户认为使用手机输入法AI功能会提升工作/学习/聊天等交互效率。艾媒咨询分析师认为，在国家大力推动5G、人工智能、物联网等新型基础建设的趋势背景下，手机输入法AI技术的整体应用也将更加成熟，其作为人机交互入口的重要性也越发凸显。

As the data of iiMedia Research showed, in 2019, the scale of third-party mobile input method users in China has reached 729 million, an increase of 3.9% year-on-year. It is estimated that the scale of third-party mobile input method users will reach 746 million in 2020. In terms of market share, the duopoly pattern of Baidu and Sogou is still stable, the two giants of monthly active data are growing, and the number of active users in April is basically the same. In 2020, the outbreak of COVID-19 brought new opportunities for the development of the mobile phone input method market with slow growth of users. Users' deep demand for mobile phone input method was gradually awakened, and their awareness and dependence on AI innovation function were significantly improved than before.As the data of iiMedia Research showed, during the epidemic period, the voice input frequency of Baidu, Sogou and iFLYTEK's three mainstream mobile phone input method users increased significantly, among which Baidu ranked first with 11.3 times / day; in terms of recognition of other AI functions, voice input to text and text recognition ranked in the top 2, accounting for 45.9% and 29.1% respectively; nearly 90% of the respondents thought using AI function of mobile phone input method will improve the efficiency of work / study / chat and other interaction. iiMedia consulting analysts believe that under the trend of vigorously promoting 5G, AI technology, Internet of things and other new infrastructure construction by the state, The overall application of AI technology of mobile phone input method will be more mature, and its importance as a human-computer interaction portal will become more prominent.

艾媒咨询|2020中国智能音箱产业及产品竞争力评价分析报告

本报告研究涉及企业/品牌/案例：百度小度、天猫精灵。
其他企业/品牌：苹果、亚马逊、阿里巴巴、百度、小米、谷歌、BeSound、音磅、华美兴泰、旷世音箱、乐韵瑞、crazybaby、猫王收音机、国声国学、佳禾智能、小米小爱、索尼、华为、叮咚音箱、腾讯叮当等。
2020年6月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国智能音箱产业及产品竞争力评价分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在智能音箱的行业发展进行分析，结合全球智能音箱的发展情况以及中国智能音箱的发展情况进行深度分析，并且针对百度小度、天猫精灵等产品进行深度分析，判断2020-2021年智能音箱行业的发展趋势。iiMedia Research(艾媒咨询)数据显示，预计2022年全球智能音箱供应市场收入将达到278亿美元，比2018年增长135.6%。智能音箱厂商开始布局多样化的产品矩阵，以满足不同用户群体需求，但是各矩阵产品定位还不是很清晰，功能同质化较高。
According to iiMedia Research, global smart speaker shipments in the first quarter of 2019 were 20.7 million units, with U.S. shipments still leading the way, accounting for 51.2% of the global total, and China shipped 5.0 million units, up 177.8 percent year-on-year. Ai media consulting analysts believe that smart speakers in 2020 to become a popular industry, China's smart speaker industry is in the rapid development stage, smart speakers out to sea has become the current typical model.

艾媒报告|2020年中国手机APP隐私权限测评报告

本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播

APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。

The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.