全球领先的新经济产业第三方数据挖掘与分析机构
关于“政府数据”的报告
艾媒咨询 | 2025年中国电商“双十一”消费大数据监测报告
2025年“双十一”期间,随着大促周期的持续延长,消费者对前期预热活动的关注度呈现疲态,整体参与热情未出现显著提升。平台转向“直降让利”简化规则,AI与即时零售成为新引擎,情绪消费等品类热销。市场从流量争夺转向存量深耕,理性消费主导,品牌更注重价值与服务竞争。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国电商“双十一”消费大数据监测报告》显示,按需购买(34.6%)和拒绝冲动消费(31.8%)是消费者“双十一”热情下降的核心因素,凸显理性消费理念已深度渗透;年度最优价格(44.6%)和优惠简化直接(42.6%)仍是拉动消费热情的关键。近年来,消费者需求已从单纯价格敏感转向高品质、智能化、情绪价值等多元维度,这一理念迭代正倒逼品牌加速产品创新升级。品牌需聚焦用户真实需求精准发力,激活消费者“焕新”意愿,推动行业实现可持续增长。
During the "Double Eleven" period in 2025, with the continuous extension of the big promotion cycle, consumers' attention to the pre heating activities has shown signs of fatigue, and the overall enthusiasm for participation has not significantly increased. The platform is shifting towards simplified rules of "direct reduction and profit sharing", with AI and instant retail becoming new engines, and emotional consumption and other categories selling well. The market has shifted from competition for traffic to deep cultivation of stock, with rational consumption leading and brands placing more emphasis on value and service competition. According to the latest "2025 China E-commerce 'Double Eleven' Consumption Big Data Monitoring Report" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, on-demand purchasing (34.6%) and refusal of impulse consumption (31.8%) are the core factors leading to the decline in consumer enthusiasm for Double Eleven, highlighting the deep penetration of rational consumption concepts; The annual best price (44.6%) and simplified discounts (42.6%) are still the key factors driving consumer enthusiasm. In recent years, consumer demand has shifted from simple price sensitivity to multiple dimensions such as high quality, intelligence, and emotional value. This concept iteration is forcing brands to accelerate product innovation and upgrading. Brands need to focus on the real needs of users, exert precise efforts, activate consumers' willingness to "rejuvenate", and promote sustainable growth in the industry.艾媒咨询| 2021年中国网络安全产业发展报告
近年来,网络安全建设受到国家层面高度重视,陆续推出了《网络安全法》《数据安全法》《个人信息保护法》等多项法律法规,为中国网络安全产业的发展注入了有力的政策支持。iiMedia Research(艾媒咨询)数据显示,2021年,中国网络信息安全市场规模达到926.8亿元。随着政策刺激的持续兑现与技术的进步,未来中国网络信息安全市场规模增幅将进一步扩大,预计2023年市场规模将突破1400亿元。
In recent years, the construction of network security has been highly valued at the national level. A number of laws and regulations such as the network security law, the data security law and the personal information protection law have been successively introduced, which has injected strong policy support into the development of China's network security industry. According to iiMedia Research, the scale of China's network information security market reached 92.68 billion yuan in 2021. With the continuous implementation of policy incentives and technological progress, the scale growth of China's network information security market will further expand in the future. It is expected that the market scale will exceed 140 billion yuan in 2023.艾媒咨询|2020年中国AI数据服务专题研究报告
本报告研究涉及企业/品牌/案例:云测数据,龙猫数据。
在政策利好、场景需求剧增和5G落地等因素的推动下,中国AI行业的市场规模不断扩大,核心产业市场规模2020年将达到1500亿元,发展从规范化阶段向专业化阶段迈进,市场前景广阔。艾媒咨询分析师认为,随着技术的成熟、平台的布局,未来市场发展潜力将不断拓展,AI数据服务将被运用在多种实际场景,如医疗、金融、新零售和安防等。随着AI与传统行业的不断融合以及5G的发展,数据类型将会更加多样化,越来越多的企业将会随着场景定制化升级对精准度提出更高的要求,促使AI数据服务方式由粗放式向着精细化方向过渡。AI数据服务产业链的日趋完善促使竞争日趋激烈,因此数据服务的技术升级将成为竞争的焦点,在很大程度上直接影响数据服务商在市场的竞争地位。
Driven by factors such as favorable policies, a sharp increase in demand, and the launch of 5G, the market size of China's AI industry continues to expand. The core industry market size will reach 150 billion yuan in 2020, and development will move from the standardized stage to the professional stage with broad market prospects.iiMedia Consulting analysts believe that with the maturity of the technology and the layout of the platform, the future market development potential will continue to expand. Besides, AI data services will be used in a variety of practical areas, such as medical, financial, new retail and security.With the continuous integration of AI and traditional industries and the development of 5G, data types will become more diversified. In addition, more and more enterprises will put forward higher requirements for accuracy as scenarios are customized and upgraded, prompting AI data service transfer from extensive methods to refined methods.The increasing improvement of the AI data service industry chain has led to increasingly fierce competition. Therefore, the technological upgrading of data services will become the focus of competition, which to a large extent will directly affect the competitive position of data service providers in the market.
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