艾媒咨询| 2021年中国网络安全产业发展报告

近年来，网络安全建设受到国家层面高度重视，陆续推出了《网络安全法》《数据安全法》《个人信息保护法》等多项法律法规，为中国网络安全产业的发展注入了有力的政策支持。iiMedia Research(艾媒咨询)数据显示，2021年，中国网络信息安全市场规模达到926.8亿元。随着政策刺激的持续兑现与技术的进步，未来中国网络信息安全市场规模增幅将进一步扩大，预计2023年市场规模将突破1400亿元。
In recent years, the construction of network security has been highly valued at the national level. A number of laws and regulations such as the network security law, the data security law and the personal information protection law have been successively introduced, which has injected strong policy support into the development of China's network security industry. According to iiMedia Research, the scale of China's network information security market reached 92.68 billion yuan in 2021. With the continuous implementation of policy incentives and technological progress, the scale growth of China's network information security market will further expand in the future. It is expected that the market scale will exceed 140 billion yuan in 2023.

艾媒报告 | 2018中国手机APP隐私权限测评报告

对于网购类、社交类、旅游类、理财类手机APP，这些类别的APP涉及用户日常生活的各个方面，需获取用户较多个人信息完成相应功能。艾媒咨询分析师认为，读取通话记录、联系人、短信、彩信等行为对于这些类别APP正常运作所起作用有限，对该部分信息的读取涉及疑似越界行为，其中在读取联系人方面疑似越界较严重。

艾媒咨询 | 2024年中国数字中台市场研究报告

随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.

艾媒咨询 | 2025年中国搜索引擎行业发展状况与使用行为调查数据

随着大数据和机器学习技术的不断应用，搜索引擎开始更加注重用户的个性化需求。通过分析用户的搜索历史、兴趣爱好和行为模式，搜索引擎能够提供更加精准和个性化的搜索结果。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国搜索引擎行业发展状况与使用行为调查数据》显示，2024年中国移动广告市场规模为4762.8亿元，2025年预计达到4867.6亿元。这表明中国移动广告市场已从高速增长阶段过渡至稳步发展的成熟期。随着用户注意力全面向移动端迁移，搜索引擎的竞争维度也从单一的结果准确性，扩展为移动生态体验、广告形式创新与AI技术融合的综合较量。
中国用户在选择搜索引擎时，最关注的因素是“广告少/用户体验好”，占比高达62.32%，远高于其他选项。紧随其后的分别是“搜索结果的相关性”（60.06%）与“信息准确性”（59.21%），反映出用户在追求界面整洁的同时，并未放松对内容质量的核心要求。在2025年用户常用的搜索引擎中，百度以72.52%的占比保持领先，搜狗（30.31%）与360（27.20%）分别位列第二、三位。这表明用户体验已成为影响用户选择搜索引擎的决定性因素，“简洁、少干扰”的产品设计更能赢得用户青睐。此外，头部平台如百度仍凭借其强大的生态壁垒与技术积累占据主导地位。
艾媒咨询分析师认为，中国搜索引擎行业将迎来结构性变革，呈现以下核心趋势：一是核心技术将全面迈向AI原生，传统关键词检索逐步被对话式、生成式搜索替代，用户可直接获取整合答案。竞争重点也将从“信息检索效率”扩展至“生态服务能力”，推动搜索与内容、服务及交易深度融合，实现“即搜即得、即搜即用”。二是商业化模式迎来重构，传统搜索广告占比下降，原生式、场景化广告与AI答案深度融合。与此同时，监管与算法伦理的重要性凸显，数据安全、结果公平性将成为行业健康发展的关键制约因素。
With the continuous application of big data and machine learning technologies, search engines are beginning to pay more attention to users' personalized needs. By analyzing users' search history, interests, and behavior patterns, search engines can provide more accurate and personalized search results. According to the latest "2025 China Search Engine Industry Development Status and User Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the scale of China's mobile advertising market was 476.28 billion yuan in 2024 and is expected to reach 486.76 billion yuan in 2025. This indicates that China's mobile advertising market has transitioned from a high-speed growth stage to a mature period of steady development. As users' attention shifts comprehensively to mobile devices, the competitive dimension of search engines has expanded from the single aspect of result accuracy to a comprehensive competition involving mobile ecosystem experience, advertising form innovation, and the integration of AI technology.
When Chinese users choose search engines, the most important factor they consider is "less advertising / better user experience", which accounts for as high as 62.32%, far exceeding other options. The factors that follow are "relevance of search results" (60.06%) and "accuracy of information" (59.21%), indicating that while users pursue a clean interface, they do not relax their core requirements for content quality. Among the commonly used search engines in 2025, Baidu maintains the lead with a share of 72.52%, followed by Sogou (30.31%) and 360 (27.20%) in second and third place respectively. This shows that user experience has become the decisive factor influencing users' choice of search engines, and a "simple and less distracting" product design is more likely to win users' favor. In addition, leading platforms like Baidu still dominate the market by virtue of their strong ecosystem barriers and technological accumulation.
Analysts from iiMedia Research believe that China's search engine industry will undergo structural changes, presenting the following core trends: First, core technologies will fully move towards AI-native, with traditional keyword search gradually being replaced by conversational and generative search, allowing users to directly obtain integrated answers. The focus of competition will also expand from "information retrieval efficiency" to "ecosystem service capabilities", promoting the deep integration of search with content, services, and transactions to achieve "instant search and use". Second, the commercial model will be restructured, with the proportion of traditional search advertising declining, and native and contextual advertising deeply integrated with AI answers. At the same time, the importance of regulation and algorithm ethics is highlighted, with data security and result fairness becoming key constraints for the healthy development of the industry.

艾媒报告|2020年中国手机APP隐私权限测评报告

本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播

APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。

The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.

广东省通信管理局|广东省移动智能终端应用软件（APP） 2020 安全白皮书

2021年3月11日，广东省通信管理局APP个人信息保护监管成果发布会在广州举行，会上发布了《广东省移动智能终端应用程序(APP)2020安全白皮书》。该白皮书内容丰富、数据详实、案例典型，专业性强，是第一个由省级信息通信管理部门编写发布的APP安全白皮书。白皮书披露了广东省通信管理局APP监管平台2020年监测相关数据，分别从隐私合规、恶意程序、安全漏洞等方面分析了APP的安全态势，从应用数量、行业类别和地域分布等维度展示了全国及广东省APP的发展状况，为社会各界研究移动互联网发展和个人信息保护提供了宏观、权威的数据参考。

艾媒咨询 | 2025年中国情趣用品市场消费调查数据

随着居民物质生活水平持续提升，社会两性观念愈发开放，中国情趣用品市场的消费群体日趋多元化，并呈现出显著的下沉趋势，未来市场空间广阔。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国情趣用品市场消费调查数据》显示，2024年中国情趣用品电商市场规模为1165.1亿元，预计2025年市场规模达到1348.5亿元；2024年中国情趣用品市场规模已达1942.14亿元，预计2025年将达到2081.27亿元。随着性观念的转变和电子商务的迅速发展，情趣用品行业迎来黄金增长期。未来行业需持续聚焦产品品质升级与购物体验优化，通过强化私密性与专业性服务，将潜在需求转化为持续消费动力。
2025年中国消费者在购买情趣用品时最关注的三个因素分别是材质、手感（38.44%）、购买隐秘性（33.69%）和产品的功能（32.62%）。此外，在品牌信任构建中，营销信息的真实性与透明度以60.03%的占比位列首位，用户评价反馈（56.51%）与产品质量安全性（50.69%）位列第二和第三。整体来看，消费者的决策逻辑已从单一需求转向“体验、隐私与功能”的综合考量，行业需精准锚定核心诉求，以优质产品、隐私服务与透明营销构建竞争壁垒，助力市场持续健康扩容。
艾媒咨询分析师认为，未来中国情趣用品市场未来将在合规化、智能化与场景化驱动下实现高质量增长。政策层面，材料安全新国标与隐私保护新规将加速行业洗牌，低价劣质产品逐渐退出，医用级环保材料成为主流。在产品端，AI、VR技术深度融合催生情感陪伴类智能产品，女性向、个性化定制款持续走热。渠道层面，线上电商隐私保护升级与线下“两性健康体验馆”转型并行，即时配送服务进一步普及。同时，出海业务将依托供应链优势持续扩容，品牌通过“健康化”“悦己化”营销破圈，推动行业从隐秘消费转向规范化、品质化的成熟赛道。
With the continuous improvement of residents' material living standards and the increasingly open social attitudes towards gender, the consumer base of China's adult products market is becoming more diverse and showing a significant downward trend. The future market space is vast. According to the latest "2025 China Adult Products Market Consumption Insight Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the scale of China's adult products e-commerce market was 116.51 billion yuan in 2024 and is expected to reach 134.85 billion yuan in 2025. The scale of China's adult products market was 194.214 billion yuan in 2024 and is expected to reach 208.127 billion yuan in 2025. With the transformation of sexual concepts and the rapid development of e-commerce, the adult products industry is entering a golden growth period. In the future, the industry needs to continuously focus on product quality upgrades and shopping experience optimization, and convert potential demand into sustained consumption power by strengthening privacy and professional services.
In 2025, the three most important factors for Chinese consumers when purchasing adult products are material and texture (38.44%), purchase privacy (33.69%), and product functions (32.62%). Additionally, in the construction of brand trust, the authenticity and transparency of marketing information rank first with a 60.03% share, followed by user evaluation feedback (56.51%) and product quality and safety (50.69%). Overall, consumers' decision-making logic has shifted from a single demand to a comprehensive consideration of "experience, privacy, and function". The industry needs to accurately target core demands and build competitive barriers through high-quality products, privacy services, and transparent marketing to promote the continuous and healthy expansion of the market.
Analysts from iiMedia Research believe that in the future, China's adult products market will achieve high-quality growth driven by compliance, intelligence, and scenario-based development. At the policy level, new national standards for material safety and privacy protection regulations will accelerate industry consolidation, with low-quality and low-priced products gradually exiting the market, and medical-grade environmentally friendly materials becoming mainstream. On the product side, the deep integration of AI and VR technologies will give rise to intelligent products for emotional companionship, and female-oriented and personalized custom products will continue to gain popularity. At the channel level, the upgrade of privacy protection in online e-commerce and the transformation of offline "two-sex health experience stores" will proceed in parallel, and instant delivery services will further expand. At the same time, overseas business will continue to expand relying on supply chain advantages, and brands will break through the circle through "health" and "self-care" marketing, promoting the industry to shift from hidden consumption to a mature track of standardization and quality.

艾媒咨询|2020中国移动应用市场生态洞察报告

本报告研究涉及企业/品牌/案例：移动认证，华为应用市场，App Store，应用宝。

随着通信技术水平的迅速发展及电信业务的普及，中国移动应用产业链逐渐完善，行业发展速度加快。产业上游方面，2020年截至7月，中国在架移动应用达到357万款，厂商更加注重对用户便捷、安全体验的满足。中游方面，移动应用分发渠道发展产生了重要变化。iiMedia Research（艾媒咨询）数据显示，2020年中国小程序用户规模预计达到8.3亿人，新兴渠道对传统应用商店分发模式形成冲击。另一方面，在中美关系紧张的情况下，华为推进的HMS生态系统建设有望对标iOS及安卓，未来该系统有机会成为开发厂商竞争新赛道。下游方面，移动应用在应用场景方面也往更加垂直化的方向发展，如电商、文娱等领域催生出更加细分的场景，也从更多维度满足用户需求，在总体移动应用用户规模增速放缓的情况下，挖掘新的发展机会。

With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored.

艾媒咨询|2021上半年云计算行业研究报告

本报告研究涉及企业/品牌/案例：阿里云，青云科技

2020年中国云计算市场规模达到1776.4亿人民币，2021年有望增至2330.6亿人民币。首先是新基建、数据化进程的推进，使行业得到新的发展动能。其次，新冠肺炎疫情的出现和延续，缩短了市场云服务的应用周期，行业迎来全面大爆发。iiMedia Research(艾媒咨询)数据显示，2020年全球企业更大程度地集中布局混合云领域，布局企业高达87%。艾媒咨询分析师认为，传统型企业、互联网企业的业务边界被打破的同时，传统型企业和私有云、互联网企业与公有云之间原有的紧密关系也随之被打破，混合云成为了大势所趋。同时，青云科技成功上市，映射了混合云市场价值被逐步释放。此外，云计算将全面覆盖于全行业，成为基础设施。同时，云计算将大面积与各产业之间进行深度融合，构建新的数字生产力，发挥协同效应，为企业和社会的发展提供新的动力。
The size of China's cloud computing market will reach 177.64 billion RMB in 2020, and is predicted to reach 233.06 billion RMB in 2021. First of all, the new infrastructure and the advancement of digitalization have given the industry new momentum of development. Secondly, the novel coronavirus pneumonia epidemic situation and the continuation, shortened the cycle of cloud service application in the market, the industry will be a full-scale explosion. As the data of iiMedia Research showed, 87% global enterprises invested in the field of hybrid cloud in 2020. The consulting analyst of iiMedia Research believe that while the business boundaries of traditional enterprises and Internet enterprises are broken, the original close relationship between traditional enterprises and private cloud has been broken and the relationship between Internet enterprises and public cloud has also been broken. Hybrid cloud has become the general trend in the industry of cloud computing. At the same time, the company called Qingyun technology successfully landed on STAR Market , which reflects the gradual release of hybrid cloud market value. In addition, cloud computing become an infrastructure in a whole industry. At the same time, cloud computing will be deeply integrated with various industries in a large area, build new digital productivity, create a synergistic effect, and provide new power for the development of enterprises and society.

艾媒报告|2019中国私域流量现状剖析及发展前景预判分析报告

本报告研究涉及企业/品牌/案例：微信，天猫，抖音，快手，聚客通，乙店，奥创客服，多谋，神达，神手多聊，瑞信咖啡，Keep,H&M,微博，小红书，知乎，豆瓣，淘宝，京东，拼多多，头条

互联网技术的发展降低了营销推广的门槛，但消费场景的碎片化，以及海量的产品服务信息让原本粗放式的营销效果大打折扣，营销方获客成本持续攀升，经营利润不断被营销费用侵蚀。发展私域流量，开启精细化用户管理，降低营销成本，实现精准营销，逐渐成为营销方的共识，私域流量运营也成为当前炙手可热的营销话题。iiMedia Research（艾媒咨询）数据显示，网民对私域流量运营接受度较高，仅有7.6%的受访者对此表示反感；40.8%的受访者因能够享受优惠权益进入营销方私域；44.4%的受访者认为私域运营促进了他们的消费。艾媒咨询分析师认为，在线上获客成本高企的常态下，私域流量运营将会成为主流，高质量的私域运营能够为多方带来益处，但相关各方也应防范不法分子利用私域流量谋取黑利。

The development of Internet technology has lowered the threshold of marketing promotion, but the fragmentation of consumption scenes and the massive product service information have greatly reduced the original extensive marketing effect. The cost of customers obtained by the marketers continues to rise, and the operating profit is constantly eroded by the marketing expenses. Developing private area user, opening fine user management, reducing marketing costs and realizing precise marketing have gradually become the consensus of marketers. Private area user operation has also become a hot marketing topic. According to iiMedia Research, Internet users have a high acceptance of private area operations, with only 7.6% of respondents expressing disgust; 40.8% of respondents enter the private domain of marketers because they can enjoy preferential rights and interests; 44.4% of respondents believe that private area operations promote their consumption. iiMedia Consulting Analysts believe that under the normal situation of high cost of online customer acquisition, private domain user operation will become the mainstream, and high-quality private domain operation can bring benefits to many parties, but all parties concerned should also guard against illegal elements using private domain user for black profits.