艾媒咨询 | 2025年中国健身器材行业消费行为调查数据

随着全民健身意识的深度渗透，中国健身消费市场已构建起多维度需求矩阵，主要覆盖以力量训练、有氧运动为核心的基础健身场景，以瑜伽、普拉提为代表的专项塑形场景，以及健身营养补给、运动知识付费等衍生服务场景。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健身器材行业消费行为调查数据》显示，43.99%的消费者每周健身频次为1-5次，且单次健身时长集中于30分钟至1小时，占比高达64.49%。从健身偏好来看，力量训练/举重以57.51%的参与率成为最受青睐的健身类型，而健身服（瑜伽服/跑步服等）以33.99%的占比领跑消费者健身用品购买需求。在消费渠道方面，59.44%的消费者倾向通过大型超市/百货商场的体育用品区购买健身产品，凸显线下场景的信任优势。但线上消费亦面临显著痛点：82.88%的消费者对网购健身用品的质量问题存在担忧，而选择线上店铺时，60.27%的用户将商品质量视为核心决策因素，远超价格、品牌等维度。艾媒咨询分析师指出，当前健身消费市场呈现“线下强体验、线上重质量”的二元特征。建议厂商强化线下渠道的专业化服务能力，例如增设健身器材体验区、提供个性化训练指导；针对线上消费痛点，需建立更透明的质量认证体系，通过第三方检测背书、用户评价可视化等方式降低信任门槛，同时优化力量训练等细分品类的产品创新，满足消费者对功能性健身装备的进阶需求。
With the deep penetration of national fitness awareness, China's fitness consumer market has built a multidimensional demand matrix, mainly covering the basic fitness scene with strength training and aerobic exercise as the core, the special shaping scene represented by yoga and Pilates, and the derivative service scene such as fitness nutrition supply and sports knowledge payment. According to the latest "2025 China Fitness Equipment Industry Consumption Behavior Survey Data" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 43.99% of consumers exercise 1-5 times a week, and a single exercise duration is concentrated in 30 minutes to 1 hour. The proportion is as high as 64.49%. From the perspective of fitness preferences, strength training/weightlifting became the most popular type of fitness with a participation rate of57.51%, while fitness clothing (yoga clothing/running clothing, etc.) led the consumer's purchase demand for fitness supplies with 33.99%. In terms of consumption channels, 59.44% of consumers tend to buy fitness products through the sporting goods area of large supermarkets/department stores, highlighting the trust advantage of offline scenes. However, online consumption also faces significant pain points: 82.88% of consumers are worried about the quality of online shopping fitness supplies, and when choosing online stores, 60.27% of users regard product quality as the core decision-making factor, far exceeding price, brand and other dimensions. Analysts from IImedia Consulting pointed out that the current fitness consumer market presents the dual characteristics of "offline strong experience and online quality". It is suggested that manufacturers strengthen the professional service capabilities of offline channels, such as adding fitness equipment experience areas and providing personalized training guidance; In view of the pain points of online consumption, it is necessary to establish a more transparent quality certification system, reduce the threshold of trust through third-party testing endorsement, user evaluation visualization and other ways, and optimize the product innovation of strength training and other subcategories to meet the advanced needs of consumers for functional fitness equipment.

艾媒咨询 | 2024年中国露营经济市场发展研究与消费行为分析报告

露营经济是多种因素共同助推下快速发展起来的产业，受到政治、经济、文化、社会和技术等影响。随着露营成为越来越多民众的日常户外休闲之选，露营行业市场空间将十分广阔。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国露营经济市场发展研究与消费行为分析报告》数据显示，中国露营营地市场规模整体呈现增长趋势，从2014年77.1亿元逐步增长至2023年的417.0亿元，增幅显著，预计2025年将达到562.1亿元。这一上升趋势反映了露营经济的快速发展和市场潜力。
艾媒咨询分析师认为，中国露营市场正处于高速发展阶段，随着经济逐渐回暖及相关政策的支持，露营市场未来将整体向好发展。
Camping economy is a rapidly developing industry driven by a variety of factors, which is influenced by politics, economy, culture, society and technology. As camping becomes a daily outdoor leisure choice for more and more people, the market space of the camping industry will remain vast. The latest "2024 China Camping Economy Market Development Research and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the overall scale of China's camping camp market shows a growth trend. It gradually increased from 7.71 billion yuan in 2014 to 41.70 billion yuan in 2023, with a significant increase. It is expected to reach 56.21 billion yuan by 2025. This upward trend reflects the rapid development of the camping economy and the market potential.
Analysts from iiMedia Consulting believe that China's camping market is in a stage of rapid development, with the gradual recovery of the economy and the support of relevant policies, the camping market will develop well in the future.

艾媒咨询 | 2025-2026年中国冰雪运动行业发展趋势报告

冰雪行业热度持续升温，产业迎政策利好，中国冰雪运动行业的市场规模有望持续扩容，前景广阔。iiMedia Research（艾媒咨询）数据显示，中国冰雪运动带动市场规模已达10480.1亿元，预计2025年将进一步攀升至 11703.9亿元。随着“冰雪基建”的日益完善和消费者需求的多样化，冰雪经济已经突破了单纯满足基础滑雪需求的局限，逐步向多样化和高端化迈进。多元发展格局催生了多重盈利模式，为冰雪运动行业的高质量发展注入了强劲动力。
The heat of the ice and snow industry continues to heat up, and the industry welcomes favorable policies, and the market size of China's ice and snow sports industry is expected to continue to expand, with broad prospects. iiMedia Research data show that China's ice and snow sports driven market size has reached 1,048.01 billion yuan, is expected to further climb to 1,170.39 billion yuan in 2025. With the increasing improvement of "snow and ice infrastructure" and the diversification of consumer demand, the snow and ice economy has broken through the limitations of simply meeting the needs of basic skiing, and gradually moved toward diversification and high-end. The diversified development pattern has spawned multiple profit models, which has injected strong impetus into the high-quality development of the ice and snow sports industry.

艾媒咨询 | 2025-2026年中国低空经济市场发展趋势洞察报告

低空经济是以低空空域为依托，以各种有人驾驶和无人驾驶航空器的各类低空飞行活动为牵引，辐射带动相关领域融合发展的综合性经济形态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国低空经济市场发展趋势洞察报告》数据显示，2022-2024年中国低空经济市场规模数据呈现上升趋势，2025年中国低空经济市场规模预计达5615亿元，预测2035年有望突破3.5万亿元。艾媒咨询分析师认为，2024年是低空经济发展的元年，随着政策的落实和相关措施的不断落地，低空经济将在未来呈现爆发式增长。
Low-altitude economy is a comprehensive economic form that relies on low-altitude airspace and is towed by various low-altitude flight activities of manned and unmanned aircraft, and radiates the integrated development of related fields. The latest "China's low-altitude economic market development trend Insight report 2025-2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size data of China's low-altitude economy shows an upward trend in 2022-2024. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, and is expected to exceed 3.5 trillion yuan in 2035. Analysts from iMedia Consulting believe that 2024 is the first year of the development of low-altitude economy. With the implementation of policies and the continuous landing of relevant measures, low-altitude economy will show explosive growth in the future.

艾媒咨询 | 2023-2024年全球及中国蓝莓产业研究报告

随着中国人均收入水平和新鲜水果零售市场规模的扩大，蓝莓产业具有广阔的发展前景，iiMedia Research（艾媒咨询）数据显示，2022年中国水果零售市场规模达13280亿，预计2023年达14320亿。

艾媒咨询 | 2023-2024年中国便利店行业发展状况及消费行为监测报告

2022年中国便利店行业市场规模达3834亿元，同比增长9.8%，随着便利店行业的支持政策推行，居民可支配收入、消费能力及中国城镇化率稳步提升，中国便利店行业市场规模将持续扩大，预计2025年达5033亿元。

艾媒咨询｜2022-2023年中国MCN行业发展研究报告

2021年MCN机构数量的增长率保持稳定，预计2022年MCN机构数量将超40000家，2025年超60000家。艾媒咨询（iiMedia Research）调研数据显示，2022年，中国短视频/直播用户付费类型主要集中于购物，占比84.1%，49.8%的用户每月在平台支出的费用占可支配收入5%-10%，较2021年有所上升。

艾媒咨询｜赛维时代企业运行及行业前景分析报告

2020年以来，中国外贸进出口持续向好。在新兴贸易业态方面，中国跨境电商、市场采购规模迅速扩大。中国海关统计，2021年中国跨境电商进出口规模达到1.98万亿元，增长15%。受关税豁免利好提振，跨境电商进一步发展。在此背景下，赛维时代快速发展，目前处于冲刺上市阶段。

艾媒咨询｜2022年中国中式面馆行业发展与消费行为监测报告

随着餐饮业的发展，面馆行业进行了新一轮革新。在消费升级、食品口味和样式多元化的带动下，中式面馆行业将高速发展。数据显示，2021年中国中式面馆市场规模为3120.9亿元，预计2022年突破3400亿元。

艾媒咨询｜2021-2022年中国小酒馆行业发展及标杆案例研究报告

iiMedia Research(艾媒咨询)数据显示，2021年中国小酒馆行业市场规模约1280.4亿元，中国夜间经济规模持续上升，小酒馆类业态持续发展，预计2023年中国小酒馆行业规模达1487.8亿元。调研数据显示，超六成中国小酒馆消费者每月至少消费一次，超七成消费者消费区间集中于100-300元之间。