艾媒咨询｜2024年中国高考志愿填报及就业前景大数据分析报告

近年来，国内外形势均发生较大变化，中国经济正处于恢复期，高校专业会出现新一轮洗牌，就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年，教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业，高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）基于专业赛道空间与行业布局分析，推出《2024年中国高考志愿填报及就业前景大数据分析报告》，数据显示，49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流，高技术行业出现大量职位空缺，相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元，近九成高考生愿意选择高考志愿填报服务，随着高考志愿报考行业付费需求增多，其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow. 

艾媒咨询 | 2023年中国研学游经济市场运行监测报告

随着中国人均收入水平和人均教育文化娱乐支出的提高，人们个人参加和为子女报名参加研学游项目的意愿愈加强烈。政策红利的不断释放和研学游企业数量的增长不断助推研学游行业的发展，iiMedia Research（艾媒咨询）数据显示，2022年研学游行业市场规模为909亿，预计2026年将达到2422亿。

艾媒咨询 X 21世纪经济研究院 | 2023年中国移动互联网财经新闻用户行为及用户价值分析报告

艾媒咨询与21世纪经济研究院联合发布《2023年中国移动互联网财经新闻用户行为及用户价值分析报告》，结合公开信息与调研数据，洞察中国移动互联网财经新闻生产传播发展态势、解码财经新闻用户行为特征、挖掘财经新闻用户消费习惯与价值。

艾媒咨询 | “首届预制菜装备产业大会”传播监测报告

近年来，广东高度重视预制菜产业发展，先后出台相关方案措施，规划首个建设预制菜产业园，致力于打造全国乃至全球预制菜产业高地。iiMedia Research（艾媒咨询）数据显示，2022年广东省预制菜产业规模达545亿元，预计2024年将突破千亿元。　

艾媒咨询｜2023年中国短视频行业市场运行状况监测报告

近年来短视频用户规模持续增长，据中国互联网络信息中心（CNNIC）发布的第51次《中国互联网络发展状况统计报告》，截至2022年12月，我国短视频用户规模达10.12亿，首次突破十亿大关，较2021年增长6000万以上，使用率高达94.8%。从整体的增长率来看，2019年6月至2019年12月，短视频用户规模增长显著，增长率为19.2%，后续基本呈稳定增长势态。

艾媒咨询｜2022-2023年中国券商自营APP竞争格局及用户行为监测报告

　　iiMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，2021年中国证券APP用户规模为1.5亿人。数据显示，70.2%的用户通过银行/证券机构理财经理获取理财资讯，64.8%的用户通过券商APP获取理财资讯，59.7%的用户则通过新闻媒体获取理财资讯。

艾媒咨询｜2021-2022年中国自拍馆市场发展报告

iiMedia Research（艾媒咨询）数据显示，中国自拍馆行业整体处在早期，2021年中国自拍馆市场规模约31.7亿元。在技术发展、市场需求、颜值经济、社交媒体传播等多重因素驱动下，国内注册在营自拍馆相关企业数量自2019年以来迅速增多，当年增幅达4倍。

艾媒咨询|2021年中国数字化营销行业研究报告

本报告涉及的案例/品牌/企业：利欧股份，热云数据

数字化营销是使用数字传播渠道为产品和服务进行推广的实践活动，从而以一种及时、相关、定制化和节省成本的方式与消费者进行沟通。iiMedia Research(艾媒咨询)数据显示， 2021年中国数字化广告行业的投融资金额达37.71亿元。在细分领域中，资本在2021年主要倾向整合营销，其次是互联网及移动广告。传统广告发展受到了数字化广告行业冲击，兼容传统形式与数字化形式的整合营销模式是广告主关注重点。
Digital marketing is a practical activity that uses digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. According to iiMedia Research, the investment and financing amount of China's digital advertising industry reached 3.771 billion yuan in 2021.In the subdivided fields, capital mainly tends to integrated marketing in 2021, followed by Internet and mobile advertising. The development of traditional advertising has been impacted by the digital advertising industry. The integrated marketing model compatible with traditional and digital forms is the focus of advertisers.

艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析

数据显示，2020年中国考生规模达到1071万人，较2019年增长40万人，人数规模创历史新高。考生竞争压力大，高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示，超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为，随着信息技术和交通设施的不断进步，异地工作、异地实习等都成为可能，因此专业本身的选择对学生未来的职业发展影响最大。

　　In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students.

艾媒咨询|2020年全球留学市场变化与中国留学生选择意愿行为分析报告

随着留学群体的不断增加，教学实力是意向留学人群选择留学国家的首要考虑因素。但是随着近些年来留学生在国外遇害事件频发，安全问题也成为留学生重点考虑的因素。疫情期间，留学生群体面临较大问题，iiMedia Research（艾媒咨询）数据显示，40%的留学生认为疫情会导致毕业延期、增加留学成本；而有32.9%的人表示需要自己解决住宿问题。

With the increasing number of students studying abroad, teaching strength is the primary consideration for those who intend to study abroad to choose a country to study abroad. However, with the frequent occurrence of international students being killed abroad in recent years, safety issues have also become a key consideration for international students. During the epidemic, the group of international students faced major problems. According to iiMedia Research data, 40% of international students believed that the epidemic would delay graduation and increase the cost of studying abroad; while 32.9% said they needed to solve the accommodation problem by themselves.