艾媒咨询｜2024-2025年中国水产行业现状及消费趋势洞察报告

近年来，中国水产行业正以稳健的步伐向前发展，其产业规模持续扩张，产量快速提升，展现出强劲的增长势头和广阔的发展前景。数据显示，2015-2023年中国水产品总产量逐年递增，2023年达7116.24万吨，水产品已成为居民膳食结构中的重要组成部分，水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示，在水产品品类选择中，71.5%消费者常购买生鲜/冷冻水产品，生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类，占比75.3%，在市场上占比中拥有一定的优势空间。如今，中国水产养殖企业多以分散的个体经营模式为主，大型企业较少，市场集中度低。与此同时，水产类预制菜已渐成水产品消费的新途径，行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域，朝品牌化、专业化方向发展；同时，进一步加快转型升级，推进智慧水产养殖，开展数字渔业示范，大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.

艾媒咨询｜2024年中国二手车行业消费者调研报告

在汽车市场快速增长的背景下，二手车市场作为其附属市场，其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国二手车行业消费者调研报告》数据显示，中国基本型二手乘用车交易量显著增长，从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间，中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为，在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下，中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development.

艾媒咨询 | 2024年中国网约车产业运行状况与用户消费行为调研报告

随着网约车平台的普及和低门槛的就业因素，网约车越来越成为获取灵活就业收入的重要途径。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国网约车产业运行状况与用户消费行为调研报告》数据显示，中国共享经济市场规模经历了显著的增长，至2023年达到113123亿元。这一增长趋势反映了共享经济在中国的快速发展和市场潜力的释放。随着网约车等创新模式的涌现和市场环境的优化，共享经济将继续为中国经济贡献新的增长点。
艾媒咨询分析师认为，随着网约车服务在中国市场的快速普及和用户接受度的提高，中国网约车市场规模有望继续保持增长态势。
With the popularity of online car-hailing platforms and the low threshold of employment factors, online car-hailing has increasingly become an important way to obtain flexible employment income. According to the latest "China Ride-hailing Industry Operation Status and User Consumption Behavior Survey Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market scale of China's sharing economy has experienced significant growth, reaching 1,1312.3 billion yuan in 2023. This growth trend reflects the rapid development of the sharing economy in China and the release of market potential. With the emergence of innovative models such as ride-hailing and the optimization of the market environment, the sharing economy will continue to contribute new growth points to the Chinese economy.
Analysts from iiMedia Consulting believe that with the rapid popularization of online car hailing services in the Chinese market and the improvement of user acceptance, the scale of China's online car hailing market is expected to continue to grow.

艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询 | 2023-2024年中国互联网汽车金融发展专题研究报告

数据显示，2023年1-6月中国汽车销售量达1324万辆，同比增长9.8%，二手车交易量达877万辆，同比增长15.6%，汽车销售发展为互联网汽车金融提供坚实发展基础。中国汽车产业不断完善，新一代消费群体对金融和互联网服务接受程度更高，传统车企与新能源车企纷纷拓展汽车金融业务领域，互联网汽车金融行业规模有望实现进一步扩张。

艾媒咨询 | 2023年中国露营经济市场运行监测报告

随着露营成为越来越多民众的日常户外休闲之选，露营行业市场空间将依旧广阔。iiMedia Research（艾媒咨询）数据显示，预计2025年中国露营经济核心市场规模将上升至2483.2亿元，带动市场规模将达到14402.8亿元。

艾媒咨询｜2023-2024年中国机动车头盔行业商业前景分析报告

随着中国经济持续增长和城市化进程的加速，机动车已成为人们出行的主要方式之一。人们交通安全意识提高，机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注，相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示，2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来，中国头盔行业需求量急剧增长，2023年中国摩托车头盔市场规模达202.4亿元，并将保持稳定增长，预计到2025年，中国摩托车头盔市场规模将突破250亿元。消费者方面，超七成摩托车或电动车使用者表示经常或一直戴头盔，超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为，随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视，机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development.

艾媒咨询 | 2023-2024年中国汽车后市场分析与发展趋势研究报告

2022年中国汽车后市场行业规模达1.21万亿元。艾媒咨询调研数据显示，95.91%的汽车用户进行过汽车线上养护，随着中国新能源汽车的产销量和保有量的不断增长，将为中国汽车后市场的发展注入新的动力，汽车后市场行业将迎来多元化发展。

艾媒咨询 | 2023-2024年中国视频会议行业发展及用户分析研究报告

面对不断变化的环境与需求，数字化工作空间与混合办公模式成为企业办公新常态，超九成中国视频会议B、C端用户认为提升了工作效率，近五成B、C端用户视频会议使用次数较往年增多。艾媒咨询分析师认为，视频会议助力行业数字化转型，产业和用户供需两端不断升级，未来将推动行业向专业化、规范化、标准化发展。

艾媒咨询｜2022-2023年中国车载音频行业发展年度研究报告

iiMedia Research(艾媒咨询)数据显示，2022年中国车载音乐市场规模达169.8亿元，车载音乐市场将持续扩大，2025年有望突破350亿元。艾媒咨询分析师认为，中国电动汽车的数量持续上涨，音频企业在车载端的应用持续增加，用户体验得到极大的提升， 市场需求将持续放量，车载音乐市场步入快速发展期，市场将持续扩大。