艾媒咨询|2021年中国夜间用药年度观察报告

本报告涉及的案例/品牌/企业：美团买药，叮当快药

在众多社会服务中，夜间用药成为人们最关注的夜间社会服务之一，近年来，各地相关行政管理机构也陆续出台相关扶持政策，鼓励商家上线夜间送药平台、发展24小时药店，提供夜间送药服务，推动解决“夜间买药难”问题。近日，iiMedia Research(艾媒咨询)最新发布《2021年中国夜间用药年度观察报告》，基于2021年初至2021年末的监测数据，对中国夜间用药市场持续追踪。报告显示，年初有61.2%的用户夜间生病选择忍，而年底这一数字降至52.1%，据推算年末夜间用药受益群体新增约4000万人。报告指出，日渐成熟的中国外卖送药平台，成为解决夜间用药的重要参与者。通过一年的发展，在美团买药“小黄灯”计划等24小时药店惠民工程的推动下，线上24小时药店数量增加、夜间买药配送速度更快、服务保障更加成熟，用户知晓度有了较大提升，夜间买药难的问题得到有效缓解。
Among many social services，night medication has become one of the night social services that people pay most attention to. In recent years，relevant administrative agencies around the country have also successively issued relevant support policies to encourage businesses to launch night medication delivery platforms，develop 24-hour pharmacies，provide night medication delivery services， and promote the solution of the problem of "difficulty in buying drugs at night". Recently， iiMedia Research released the annual observation report on nighttime medication in China in 2021，which continuously tracks China's nighttime medication market based on the monitoring data from the beginning of 2021 to the end of 2021. The report shows that at the beginning of the year， 61.2% of users chose to tolerate illness at night，while at the end of the year，the figure fell to 52.1%. It is estimated that about 40 million people will benefit from night medication at the end of the year.The report points out that the increasingly mature Chinese takeout delivery platform has become an important participant in solving the problem of night medication. Through one year's development，driven by the 24-hour pharmacy benefit project such as the "small yellow light" plan of meituan drug purchase， the number of online 24-hour pharmacies has increased，the speed of drug purchase and distribution at night is faster，the service guarantee is more mature，the user awareness has been greatly improved，and the problem of difficult drug purchase at night has been effectively alleviated.

艾媒咨询|2021年夜间用药行业研究报告

本报告研究涉及企业/品牌/案例：美团，京东到家，饿了么

国内人口基数增长以及人们对于健康管理意识的增强，使得夜间用药市场的需求度也保持在较高的水平。iiMedia Research(艾媒咨询)数据显示，约89.9%受访者表示近一年有过夜间生病或者家人朋友需要用药的经历，并且，群众对夜间用药种类的需求丰富，并且在夜间各个时段的急性疾病需求都普遍较高。为此，04年起政府已经倡导24小时药店以满足用户需求。但是研究发现，“晚上买药难”是夜间生病人士普遍提及的关键词，即时配送平台兴起或成解决夜间用药新机遇。
The growth of the domestic population base and the increase of people's awareness of health management have kept the demand for night medication in the market at a relatively high level. According to data from iiMedia Research, about 89.9% of the interviewees said that they have had the experience of getting sick at night or needing medication at night in the past year. Moreover, the masses have a rich demand for medication at night, and acute illnesses at various times during the night. Disease needs are generally high. For this reason, since 2004, the government has advocated 24-hour pharmacies to meet user needs. However, the study found that "difficult to buy medicine at night" is a key word commonly mentioned by people who are sick at night. The rise of instant delivery platforms may be a new opportunity to solve night medicine.