艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告

本报告研究涉及企业/品牌/案例：美的，格力，华帝，苏泊尔，格兰仕，志高；其他提及企业/品牌：苏宁易购，京东，天猫，京东，拼多多，淘宝，ME GO，五星，海尔，万和，万家乐，统帅，法迪欧，松下电器，奥克斯，TCL，海信，长虹，索尼，康佳，夏新，创维，奔腾，九阳，伊莱特，三洋，威力

2020年4月13日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外，报告探讨产业上下游的运营模式，结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析，对家电行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大，并且居民的消费支出中居住消费占比较高，这都为家电行业发展奠定了基础，并且推动家电向智能化、专业化发展，预计到2020年，中国智能家居市场规模将接近1820亿元。

In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model.

艾媒报告 |2018-2019中国医疗器械产业研究与投资分析报告

iiMedia Research（艾媒咨询）数据显示，2017年中国医疗器械市场规模达到758.8亿美元，规模增长速度高于世界水平，在经济和技术的发展以及政策的支持下，中国医疗器械行业发展态势良好。然而，医疗器械产业拥有国产化趋势等机遇外，仍然存在企业规模普遍偏小，投资力度不足等问题。

As the data of iiMedia Research showed, during the year of 2011 to 2017, the market scale of Chinese medical apparatus and instruments industry has increased at the speed of more than twice the world, but it still has a lot to do compared with the world. With the excellent economy, technology, policy and society environment, medical apparatus and instruments industry grows so well that many companies got financial investment; four Chinese companies ranked TOP 10 in a TOP 20 the most concerned medical apparatus and instruments companies ranking in the first half of 2018. Although the industry has an amount of development opportunities because of localization trend and industry upgrading, it is facing a series of problems, such as the decrease of trade surplus, the deficiency of R&D investment , the big amount of small companies and so on.

艾媒舆情｜2018中国企业舆情传播监测诊断报告系列之小熊电器

2018年上半年，小熊电器的企业健康度相对稳定，但发现4项负面预警，需慎重稳健应对。网民口碑言值相对较低，负面评论主要集中于产品质量不好与售后服务不到位。诸如凤凰网、新浪科技和搜狐网等媒体，以及知乎、百家号等自媒体大V有针对小熊电器的负面报道。小熊电器IPO事件引起较大舆论关注，传播热度高，且负面舆论较多，这可能与小熊电器欲低调上市的意图相背，建议谨慎应对。