全球领先的新经济产业第三方数据挖掘与分析机构
关于“汉钟精机”的报告
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艾媒咨询|2021年中国钟表行业发展白皮书
本报告研究涉及企业/品牌/案例：万表
数据显示，2021年中国钟表行业市场规模2298.3亿元，其中二手钟表市场规模1287.1亿元，新表市场规模896.4亿元，维修市场规模114.9亿元。随着市场的高增长，艾媒咨询分析师预测，2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进，中国钟表电商将推动中国钟表产业数字化转型，AI与传统行业的融合不断加深，数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域，通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology. -
艾媒咨询|2021中国汉服产业现状及消费行为数据研究报告
本报告研究涉及企业/品牌/案例：汉尚华莲，重回汉唐
数据显示，受疫情影响2020年中国汉服市场销售规模增速放缓，为63.6亿元，在政府大力弘扬传统文化、资本入场和汉服认可度提高等助推下，预计2021年中国汉服销售规模将突破100亿元。从供给侧数据来看，中国目前有超过3000家汉服企业，浙江、广东等地区淘宝汉服商家集聚效应显著，而西安、成都和杭州等城市汉服门店数量较多。在消费端调研数据来看，2021年近5成汉服消费者拥有2-4套汉服，以微博、抖音等为代表的社交媒体为近6成消费者接触汉服资讯的途径，成为推动汉服走向大众化的重要途径。总体而言，2021年中国汉服产业发展将面对传承缺失、盗版盛行和西方文化冲击等挑战，在传统文化热、消费升级等机遇下“汉服热”将持续升温，向更加大众化的品类发展。
According to the data, affected by the epidemic, the growth rate of sales scale of Chinese Hanfu market will slow down to 6.36 billion yuan in 2020. With the help of the government's efforts to promote traditional culture, capital admission and Hanfu recognition, the sales scale of Chinese Hanfu is expected to exceed 10 billion yuan in 2021. From the supply side data, there are more than 3000 Hanfu enterprises in China. Taobao Hanfu merchants in Zhejiang and Guangdong have a significant agglomeration effect, while there are more Hanfu stores in Xi'an, Chengdu and Hangzhou. In the consumer side, tiktok data show that nearly 5 of the 2021 Han Chinese consumers had 2-4 suits, and nearly 6 of them were social media represented by micro-blog and jitter. In general, the development of Chinese Hanfu industry in 2021 will face challenges such as the lack of inheritance, the prevalence of piracy and the impact of western culture. Under the opportunities of traditional culture fever and consumption upgrading, the "Hanfu fever" will continue to heat up and develop to a more popular category. -
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