艾媒咨询 | 2024年中国露营经济市场发展研究与消费行为分析报告

露营经济是多种因素共同助推下快速发展起来的产业，受到政治、经济、文化、社会和技术等影响。随着露营成为越来越多民众的日常户外休闲之选，露营行业市场空间将十分广阔。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国露营经济市场发展研究与消费行为分析报告》数据显示，中国露营营地市场规模整体呈现增长趋势，从2014年77.1亿元逐步增长至2023年的417.0亿元，增幅显著，预计2025年将达到562.1亿元。这一上升趋势反映了露营经济的快速发展和市场潜力。
艾媒咨询分析师认为，中国露营市场正处于高速发展阶段，随着经济逐渐回暖及相关政策的支持，露营市场未来将整体向好发展。
Camping economy is a rapidly developing industry driven by a variety of factors, which is influenced by politics, economy, culture, society and technology. As camping becomes a daily outdoor leisure choice for more and more people, the market space of the camping industry will remain vast. The latest "2024 China Camping Economy Market Development Research and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the overall scale of China's camping camp market shows a growth trend. It gradually increased from 7.71 billion yuan in 2014 to 41.70 billion yuan in 2023, with a significant increase. It is expected to reach 56.21 billion yuan by 2025. This upward trend reflects the rapid development of the camping economy and the market potential.
Analysts from iiMedia Consulting believe that China's camping market is in a stage of rapid development, with the gradual recovery of the economy and the support of relevant policies, the camping market will develop well in the future.

艾媒咨询 | 2025-2026年中国冰雪运动行业发展趋势报告

冰雪行业热度持续升温，产业迎政策利好，中国冰雪运动行业的市场规模有望持续扩容，前景广阔。iiMedia Research（艾媒咨询）数据显示，中国冰雪运动带动市场规模已达10480.1亿元，预计2025年将进一步攀升至 11703.9亿元。随着“冰雪基建”的日益完善和消费者需求的多样化，冰雪经济已经突破了单纯满足基础滑雪需求的局限，逐步向多样化和高端化迈进。多元发展格局催生了多重盈利模式，为冰雪运动行业的高质量发展注入了强劲动力。
The heat of the ice and snow industry continues to heat up, and the industry welcomes favorable policies, and the market size of China's ice and snow sports industry is expected to continue to expand, with broad prospects. iiMedia Research data show that China's ice and snow sports driven market size has reached 1,048.01 billion yuan, is expected to further climb to 1,170.39 billion yuan in 2025. With the increasing improvement of "snow and ice infrastructure" and the diversification of consumer demand, the snow and ice economy has broken through the limitations of simply meeting the needs of basic skiing, and gradually moved toward diversification and high-end. The diversified development pattern has spawned multiple profit models, which has injected strong impetus into the high-quality development of the ice and snow sports industry.

艾媒咨询｜2023-2025年全球飞行汽车行业趋势研究报告

近年来，美国的Archer Aviation、德国的Lilium Aviation、英国的Vertical Aerospace等飞行汽车企业相继上市。航空业波音、空客等，跨国汽车企业的大众、丰田、本田、现代、通用等，以及中国汽车企业的小鹏、吉利、长城等纷纷参与到飞行汽车领域。

江航装备2021年第三季度报告

艾媒咨询|2021H1中国智能制造专题研究报告

本报告研究涉及企业/品牌/案例：深兰科技，依图科技，远望谷

iiMedia Research(艾媒咨询)数据显示，2020年全国工业软件市场规模达到1974亿元;2020年中国智能硬件市场规模达到10747亿元，同比增长67.1%。随着工业互联网的规模进一步扩大和公有云和信息传输技术的发展，中国制造业智能化将蓬勃发展。其次，智能制造应用场景广阔，赋能汽车、钢铁、3C电子、医疗等行业。 iiMedia Research(艾媒咨询)数据显示，随着技术改革的推动，我国3C电子智能制造业规模2022年将达到5.47万亿元。目前，从生产流程的覆盖率看，我国3C电子智能制造业自动化渗透率仅为20-30%。艾媒咨询分析师认为，智能制造将进一步推动汽车、钢铁、3C电子、医疗等行业数字化、智能化改革，从而释放相关行业的产能。此外，受益于国家政策的大力推动，更多的企业进行研发、生产和投资智能制造装备，形成了智能制造装备产业体系。以数据为基础，智能制造将实现产品设计等全过程的自动化、集成化、信息化，满足产品的个性化、定制化的需求。
As to the data of iiMedia Research, in 2020, the scale of China's industrial software market will reach 1974 billion RMB and the scale of China's intelligent hardware market will reach 1074.7 billion RMB, with a year-on-year growth of 67.1%. With the further expansion of the scale of industrial Internet and the development of public cloud and information transmission technology, China's intelligent manufacturing industry will flourish. Secondly, intelligent manufacturing has broad application scenarios, enabling automobile, steel, 3C electronics, medical and other industries. As to the data of iiMedia Research, with the promotion of technological reform, the scale of 3C electronic intelligent manufacturing industry in China will reach 5.47 trillion RMB in 2022. From the perspective of production process coverage, the penetration rate of 3C electronic intelligent manufacturing automation in China is only 20-30%. The consulting analyst of iiMedia Research believes that intelligent manufacturing will further promote the digital and intelligent reform of automobile, steel, 3C electronics, medical and other industries and release the production capacity of related industries. In addition, benefiting from the strong promotion of national policies, more enterprises carry out R & D, production and investment in intelligent manufacturing equipment, forming an intelligent manufacturing equipment industry system. Based on data, intelligent manufacturing will realize the automation, integration and informatization of the whole process of product design, so as to meet the personalized and customized needs of products.

艾媒报告|2019年12月-2020年1月中国医疗器械行业运行及上市公司双月度报告

本报告研究涉及企业/品牌包括:Mavidon,Titan Medical,Aspire Capital Fund,CentriMag,汇桥资本集团,联影医疗技术集团,医达极星,大博医疗,安捷伦,润扬医疗器械,迈瑞医疗,乐普医疗,威高医用,华大基因,安图生物,健帆生物,鱼跃医疗,京东方科技,美亚光电,东软集团,祥生医疗,硕世生物,佰仁医疗,爱博诺德,伟思医疗,安必平,林华医疗,拱东医疗,天智航,三友医疗,赛科希德等。

截至 2020 年 1 月 31 日 24:00，国家卫生健康委员会公布全国确诊病例 11791 例，重症病例 1795 例。短期来看，预计疫情将继续持续一段时间。肺炎疫情期间，病毒检测带动试剂盒需求增加；病毒治疗带动医用设备及医用耗材需求增加。部分医疗器械企业有望构成业绩增厚。

As of 24:00 on January 31, 2020, the National Health Commission announced 11791 confirmed cases and 1795 severe cases. In the short term, the outbreak is expected to continue for some time. During the pneumonia epidemic, virus detection drives demand for kits; virus treatment drives demand for medical equipment and supplies. Some medical device companies are expected to increase their performance.

艾媒研报|石头科技：势能转换初见成效，自主发展仍待时日

本报告研究涉及企业/品牌/案例：小米集团、米家、石头、小瓦、天津金米、顺为、伊莱克斯、三叶虫、iRobot、Roomba、康力优蓝、狗尾草、中科机器人、小鱼儿、科沃斯、极思维、福玛特、天智航、钛米机器人、柏惠维康、艾米机器人、奇虎360、鑫益嘉、康力优蓝、智位机器人、优必选、科大讯飞、智臻智能、穿山甲、智点未来、有个机器人、深之蓝、博雅工道、祈飞科技、纳恩博、旗瀚科技、阿亦睿、超人机器人、飞利浦、浦桑尼克、欣旺达、京东、苏宁、唯品会、亚马逊、天猫、有品、小米集团、紫光、慕晨、国机

在政策、经济、技术、人口等因素的驱动下，服务机器人行业快速发展，并呈现出比比工业机器人更为广阔的市场空间。iiMedia Research(艾媒咨询)数据显示，预计到2020年，中国服务机器人年销售额将超过300亿元。扫地机器人在整个服务机器人市场是非常重要的一个细分领域，产品相对成熟，竞争也较为激烈。市场参与者包括新兴服务机器人公司、传统家电公司、互联网公司以及各种创业公司等，目前在国内主流电商平台上销售的智能扫地机器人品牌已近 200 个，其中头部品牌效应较为明显。石头科技作为专注于智能清洁机器人领域的科技企业，在小米集团的协助下快速发展，并于2017年开始推出自有品牌，为公司营收增长注入新动能。2018年石头科技营收30.5亿元，其中自有品牌贡献过半。虽然石头科技在业务发展方面有所调整，但想要完全脱离小米实现自主发展还需要时间。

Driven by factors such as policy, economy, technology and population, the service robot industry has developed rapidly and presents a broader market space than industrial robots. According to iiMedia Research, it is estimated that by 2020, the annual sales of service robots in China will exceed 30 billion yuan. Sweeping robots are a very important segment in the entire service robot market. The products are relatively mature and the competition is fierce. Market participants include emerging service robot companies, traditional home appliance companies, Internet companies, and various startup companies. Currently, there are nearly 200 smart sweeping robot brands sold on mainstream domestic e-commerce platforms, of which the head brand effect is more obvious. As a technology company specializing in intelligent cleaning robots, Roborock has developed rapidly with the assistance of Xiaomi Group. In 2017, it launched its own brand and injected new momentum into the company's revenue growth. In 2018, Roborock's revenue was 3.05 billion yuan, of which half of its own brands contributed. Although Roborock has made adjustments in its business development, it will take time to completely realize its independent development from Xiaomi.

艾媒报告 |2019年中国马拉松产业研究与用户分析报告

本报告研究涉及企业/品牌包括:悦跑圈、爱燃烧、马拉马拉、42旅、LP、迈克达威、保而防、AQ、慕乐、护多乐、迪卡龙、周林频谱、赞斯特、世达、途安、尤尼克斯、威尔胜、佳禾、法藤、美津浓、麦迪

iiMedia Reserach（艾媒咨询）大数据监测显示，作为体育产业的重要环节，中国马拉松产业形成了以跑者、赛事和城市为核心的成熟的产业链，预计2020年总产值将突破1000亿元。在马拉松用品、资讯及训练等细分消费市场，不同年龄、性别的用户表现出了差异性。未来，马拉松产业链将走向专业化、精细化，“马拉松+旅游”等新兴业态也将不断发展。

The scale of China's sports industry continues to expand, the industrial population will reach 500 million people in 2025. As an important area of sports industry, marathon industry grasps the positive development of policy, economy and industry advantage. iiMedia Reserach Big data monitoring shows that the Chinese marathon has formed a mature industrial chain with runners, tournaments and cities at its core, and is expected to exceed 100 billion yuan in 2020. In the market segment of marathon supplies, information and training, users of different ages and genders showed differences. Rapid development at the same time, but also brought the event development chaos, the market operation input cost is not high, medical and hardware facilities and other ills. In the future, the marathon industry chain will continue to go to refinement, enhance the level of facilities, “Marathon + Tourism“ and other emerging industries will continue to develop.

艾媒报告 |2018-2019中国白酒产业研究与商业投资决策分析报告

艾媒咨询数据显示，2018年中国白酒产量增速趋于稳定，贵州茅台、五粮液、洋河股份三大白酒行业巨头公司的净利润稳居前三，利润占比明显，头部效应显著。中国线上白酒消费群体主要集中在25-40岁之间，占总人数78.4%，其中31-35岁的消费者最多。名酒竞争激烈，电视综艺与网络综艺成为营销新方向。

As the data of iiMedia Research showed, the growth rate of liquor production in China tends to be stable in 2018. The net profit of Guizhou Maotai, Wuliangye and Yanghe Liquor Industry giant companies ranks in the top three, with a significant profit proportion and a significant head effect. In China, online liquor consumers are mainly between 25 and 40 years old, accounting for 78.4% of the total, of which 31-35 years old is the most. Famous liquors are facing fierce competition, and TV and Internet entertainment have become new marketing directions.

艾媒报告 | 2018年中国航旅客户端数据监测分析报告

iiMedia Research(艾媒咨询)数据显示，航旅纵横APP的月活跃用户数最高，达到879.35万;南方航空APP月活跃用户数领跑航司自营类客户端，达到351.27万。