关于“海洋捕捞”的报告
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艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例：故宫博物院，敦煌莫高窟，上海迪士尼度假区，泰山风景名胜区，上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示，2020年，电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后，各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%，服务数字化程度仍有待提高。艾媒咨询分析师认为，景区门票预约将成为预约旅游建设的首要抓手，将持续帮助产业和景区优化升级。其次，超七成游客认可景区门票预约服务方式，认为出游前应提前做好细致安排。大众通过景区门票预约服务，提升出游计划可控性，优化旅游出行体验。此外，预约旅游助力景区实现三大主要目标，分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为，明确在线预约预订等建设规范，引导旅游景区开发数字化体验产品，可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots. -
