艾媒咨询 | 2024年中国传统烟草与电子烟行业市场消费行为调研分析报告

相较于传统烟草，电子烟以其无刺鼻烟雾、不受场合限制以及便携性高等突出优势，近年来在市场上迅速崛起并赢得了广泛关注。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国传统烟草与电子烟行业市场消费行为调研分析报告》数据显示，高达76.53%的消费者认为电子烟不仅提供了更为舒适的吸食体验，还对戒烟过程具有一定的辅助作用。然而，尽管行业前景看起来颇为明朗，但电子烟行业仍然面临着诸多挑战与亟待解决的问题。具体而言，消费者在使用电子烟过程中遭遇了多种不便，包括持续高温现象（52.61%）、材料品质参差不齐（比45.71%）以及续航时间较短（40.64%）等。艾媒咨询分析师认为，电子烟行业在烟民群体中的普及率与接受度正不断提升，相关企业需进一步加强质量把控，以确保产品的安全性与可靠性。
Compared with traditional tobacco, electronic cigarettes have the outstanding advantages of no pungent smoke, no restrictions on occasions and high portability, and have risen rapidly in the market in recent years and won widespread attention. According to the latest "2024 China traditional tobacco and electronic cigarette industry market consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 76.53% of consumers believe that e-cigarettes not only provide a more comfortable smoking experience, It also has a certain auxiliary effect on the process of smoking cessation. However, while the outlook for the industry seems quite bright, the e-cigarette industry still faces many challenges and issues that need to be addressed. Specifically, consumers experienced a variety of inconveniences during the use of e-cigarettes, including continuous high temperature phenomenon (52.61%), uneven material quality (compared to 45.71%) and short battery life (40.64%). Imedia Consulting analysts believe that the popularity and acceptance of the e-cigarette industry in the smoker group is constantly improving, and relevant enterprises need to further strengthen quality control to ensure the safety and reliability of products.

金通灵：2021年第三季度报告

灵康药业2021年第三季度报告

贵州百灵2021年第三季度报告

莱绅通灵2021年第三季度报告

艾媒咨询｜2022年中国灵活用工行业市场调研分析报告

数据显示，2020年中国灵活就业从业人员规模达2亿左右，灵活用工行业在很大程度上，缓解了劳动者生计问题和城镇就业压力，成为了吸纳就业蓄水池。目前，思维活跃、擅长创新的大学生毕业群体成为灵活就业的主力军，2020-2021年全国高校毕业生的灵活就业率均超过16%。

艾媒舆情|特斯拉车主 “车顶维权”事件舆情监测报告

2021年4月19日，上海车展特斯拉展台，一名女子身穿印着“刹车失灵”四个红色大字的白T恤，爬上特斯拉展车车顶高呼“特斯拉刹车失灵”，后被警方带走。经过媒体传播、舆论发酵，网络上对此事的关注度激增。21日，中纪委、国家市场监管总局等官方机构回应该事件，再次掀起了网络上的讨论热潮。

艾媒咨询|2021上半年中国灵活用工专题研究报告

本报告研究涉及企业/品牌/案例：盒马鲜生，趣活，薪宝科技，美团，饿了么

2021年中国灵活就业群体规模达到两亿以上，其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃，在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策，在认可用工行业地位的同时，强化落实社保补贴政策。其次，2020年中国生产总值约1015986亿元，同比增长2.3%，创历史新高。其中，第三产业增加值比重为54.5%。但与此同时，中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大，对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显，这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展，在加强税收、社保等方面已有的行业规范，更加明确税收要求的情况下，开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时，创造更好的灵活用工环境，为未来吸引更多灵活用工从业人员打下夯实基础。此外，行业将逐渐走向专业化和成熟化，积累人力资源、客户资源和口碑，覆盖生产流程各个步骤和职业发展路径的不同职级，提高业内公司议价能力。同时，专业化也将帮助扩大行业覆盖人群，从原先主要覆盖技术型人才和通用型人才，到逐渐覆盖战略型人才，为劳动者提高更多选择，也使得企业受益于灵活用工专业化，拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation.

艾媒咨询 | 2025年中国智能小家电典型企业研究与消费者调查数据

随着居民生活水平提升、消费观念转变，以及技术不断革新，智能小家电市场前景广阔，有望在未来持续拓展品类、提升智能化程度，满足消费者对便捷、健康、高品质生活的追求。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能小家电典型企业研究与消费者调查数据》显示，2024年市场规模达到2099亿元，预计2030年将进一步增长至3393亿元，表明智能小家电正处于高速增长期。消费者对这类产品的需求持续上扬，其市场前景极为广阔。
在中国智能小家电消费者中，93.07%的消费者表示愿意购买，而仅有6.93%的消费者表示不愿意购买；每周使用小家电的频率中，3-4次的使用频率最高，占比达到56.65%，5-7次占比25.66%，7次以上的使用频率为10.78%，而0-2次的使用频率仅为6.91%。体现智能小家电在中国市场的高度接受度和广泛的市场需求，市场潜力巨大，同时反映出小家电在中国家庭中的普及程度和使用频率较高。
艾媒咨询分析师指出，中国智能小家电行业未来发展前景乐观。消费端，随着居民生活水平提升，对生活品质愈发重视，追求便捷、高效、个性化的生活方式，智能小家电的智能化、多功能特性正好契合这一需求趋势。“一人经济”“银发经济” 兴起，促使对小型化、操作简易化智能小家电需求攀升，像迷你智能电饭煲、智能老人按摩仪等。同时，健康养生观念普及，消费者青睐具备健康功能的产品，如能精准控温、实现营养烹饪的智能电炖锅，以及可净化空气、监测水质的智能小家电，为行业开辟新增长点。技术层面，物联网、人工智能等技术持续进步，赋能智能小家电不断升级。政策上，“以旧换新” 等政策推动家电更新换代，刺激智能小家电市场需求释放。不过，行业也面临挑战，产品同质化严重，部分企业研发创新能力不足；市场竞争激烈，品牌众多，头部企业需巩固优势，中小企业要寻求差异化突围。
With the improvement of residents' living standards, the transformation of consumption concepts, and the continuous innovation of technology, the market prospects for smart small household appliances are broad. It is expected to continue to expand product categories and enhance the degree of intelligence in the future, meeting consumers' pursuit of a convenient, healthy and high-quality life. According to the latest "Research on Typical Enterprises of Smart Small Household Appliances in China in 2025 and Consumer Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size will reach 209.9 billion yuan in 2024. It is expected to further increase to 339.3 billion yuan by 2030, indicating that smart small household appliances are in a period of rapid growth. The demand for such products from consumers continues to rise, and its market prospects are extremely broad.
Among Chinese consumers of smart small household appliances, 93.07% said they were willing to purchase, while only 6.93% said they were not. Among the weekly usage frequencies of small household appliances, those used 3 to 4 times have the highest proportion, reaching 56.65%, those used 5 to 7 times account for 25.66%, those used more than 7 times make up 10.78%, while those used 0 to 2 times only account for 6.91%. This reflects the high acceptance and extensive market demand of smart small household appliances in the Chinese market, with huge market potential. At the same time, it indicates the high popularity and usage frequency of small household appliances in Chinese households.
Analysts from iiMedia Research pointed out that the future development prospects of China's smart small household appliances industry are optimistic. On the consumer end, as residents' living standards improve, they are paying more and more attention to the quality of life and pursuing a convenient, efficient and personalized lifestyle. The intelligent and multi-functional features of smart small household appliances precisely meet this demand trend. The rise of the "one-person economy" and the "silver economy" has driven up the demand for small-sized and easy-to-operate smart small appliances, such as mini smart rice cookers and smart elderly massage devices. Meanwhile, with the popularization of health and wellness concepts, consumers favor products with health functions, such as smart electric stew POTS that can precisely control temperature and provide nutritious cooking, as well as smart small household appliances that can purify the air and monitor water quality, opening up new growth points for the industry. From a technical perspective, technologies such as the Internet of Things and artificial intelligence continue to advance, empowering the continuous upgrading of smart small household appliances. In terms of policy, policies such as "trade-in for new" have promoted the renewal of household appliances and stimulated the release of market demand for smart small household appliances. However, the industry also faces challenges, with severe product homogeneity and insufficient R&D and innovation capabilities in some enterprises. The market competition is fierce and there are numerous brands. Leading enterprises need to consolidate their advantages, while small and medium-sized enterprises should seek differentiated breakthroughs.

艾媒咨询|2020-2021中国互联网医疗行业发展白皮书

本报告研究涉及企业/品牌/案例：科亚医疗,灵医智惠,京东健康,爱康体检宝

2021年中国移动医疗市场规模预计将达到635.5亿元，用户规模将扩大至6.87亿人。医疗器械设备与电商行业的发展，推动中国互联网医疗行业市场迎来新的发展机遇。首先是中国政策环境的利好，同时互联网医疗服务行业在2020年迎来重大普及发展的历史机遇，行业经济前景可观。医疗硬件设备的提升与专业数字化医疗网络的搭建同样为互联网医疗提供更长远技术支持。2019年中国移动医疗行业投资交易规模急剧增长至162亿元，资本市场密切关注中国移动医疗产业发展。iiMedia Research（艾媒咨询）数据显示，受访用户对于当前互联网医疗行业服务表示“比较认可”占比46.0%，“非常认可”占比22.2%。其中，在诊前、诊中以及诊后环节中，最受认可的因素分别为服务时间地点灵活、就诊过程快捷以及在线支付方便，互联网医疗在效率上的提升得到用户普遍认可。未来中国医疗器械将在产品功耗、专业性、安全性等方面有更高的要求，走向更具创新性、人性化、精细化将成必然。
In 2021, China's mobile medical market is expected to reach 63.55 billion yuan, and the number of users will expand to 687 million. The development of the medical equipment and e-commerce industry has promoted China's Internet medical industry market to usher in new development opportunities. First of all, China's favorable policy environment. The Internet medical service industry had a major historical opportunity for popularization and development in 2020, and therefore the industry's economic prospects are considerable. The improvement of medical hardware equipment and the construction of professional digital medical networks also provide longer-term technical support for Internet medical treatment. In 2019, the scale of investment transactions in China's mobile medical industry increased sharply to 16.2 billion yuan, and the capital market paid close attention to the development of China's mobile medical industry. According to data from iiMedia Research, 46.0% of the interviewed users expressed "relatively recognized" and "very recognized" accounted for 22.2% of the current Internet medical industry services. Among them, the most recognized factors in the pre-diagnosis, in-diagnosis, and post-diagnosis links are flexible service time and location, fast medical treatment process, and convenient online payment. The efficiency improvement of Internet medical treatment is generally recognized by users. In the future, China's medical equipment will have higher requirements in terms of product power consumption, professionalism, and safety, and it will be inevitable to move toward more innovative, humane, and refined products.