关于“特变电工”的报告
艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告
因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market.-
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艾媒咨询|2021年中国特医食品产业运行大数据监测分析报告
本报告研究涉及企业/品牌/案例：雅培，雀巢，贝因美，西安力邦
数据显示，中国特医食品行业市场规模从2016年的25.9亿元增至2020年的77.2亿元，扩大了约3倍，预计2021年将增至100.1亿元。未来在人口老龄化、下游需求不断加大及医院营养科建设发展等因素驱动下，特医食品凭借在临床营养支持中不可替代的作用，其市场规模将持续保持增长。艾媒咨询分析师认为，随着居民收入水平的提升，公众对营养健康的需求提升，但科普不足和营养教育是妨碍特医食品发展的重要因素，因而加快特医食品在临床和公众中的普及将会是行业各方亟需解决的问题。
According to the data, the market scale of China's special medical food industry has increased from 2.59 billion yuan in 2016 to 7.72 billion yuan in 2020, an increase of about three times, and is expected to increase to 10.01 billion yuan in 2021. In the future, driven by the aging population, increasing downstream demand and the construction and development of hospital nutrition department, the market scale of special medical food will continue to grow with its irreplaceable role in clinical nutrition support. AI media consulting analysts believe that with the improvement of residents' income level, the public's demand for nutrition and health increases, but the lack of popular science and nutrition education are important factors hindering the development of special medical food. Therefore, accelerating the popularization of special medical food in clinic and the public will be an urgent problem to be solved by all parties in the industry. -
艾媒咨询|2021年中国运动鞋服行业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例：华利股份，申洲国际，安踏，李宁，特步，361°，阿迪达斯，迪卡侬
2021年5月7日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国运动鞋服行业发展现状与市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国的运动鞋服产业进行了全面分析，并且对产业链上中下游，特别是中游加工环节和下游用户行为进行了深度调研，并提出了趋势预判。
On May 7, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Sports Footwear Industry Development Status and Market Research Analysis Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of China's sports shoes and apparel industry, and conducted a comprehensive analysis of the upper, middle and lower reaches of the industrial chain, especially the middle and downstream processing links. Downstream user behavior was investigated in depth, and trend predictions were put forward. -
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艾媒咨询|2020年中国盲盒行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例：泡泡玛特，奥飞娱乐，52Toys。
伴随着消费升级，人们对提升生活品质和满足情绪需求的产品和服务接纳度更高。盲盒因其具有的高度不确定性，激发了年轻群体的消费潜力。数据显示，95后最“烧钱”的爱好中，盲盒手办排名第一。95后成为盲盒的重要消费用户，占比近4成，其中8.6%的用户可以接受盲盒单价在1000元以上。在高毛利率、高增长、创新的销售模式、新兴的千亿年轻潮玩市场等因素吸引下，资本、上市公司纷纷抢滩盲盒市场，盲盒市场前景可期。
As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects. -
艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。
2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。
In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic. -
艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告
本报告研究涉及企业/品牌/案例：蒙娜丽莎，悦心健康，惠达卫浴，帝欧家居，四通股份；其他提及企业/品牌：国瓷红叶，冠福股份，华光陶瓷，银凤陶瓷，长城世家，硅元瓷器，顺祥陶瓷，红玫瑰陶瓷，九牧卫浴，浪鲸卫浴，辉煌厨卫，恒通卫浴，益高卫浴，帝王洁具，箭牌卫浴，恒洁卫浴，尚高卫浴，马可波罗瓷砖，东鹏瓷砖，冠珠陶瓷，欧神诺陶瓷，诺贝尔瓷砖，萨米特瓷砖，博德瓷砖，唯美陶瓷，新中源陶瓷
中国陶瓷行业发展面临严重困境。数据显示，2018年中国137家规模以上建筑陶瓷企业倒闭，几大主要瓷砖产区都有停产情况发生，其中河南和广东的产量下滑明显。受新冠疫情影响，2020年全球陶瓷行业面临危机，并且中国陶瓷在第一季度产量有所下降，外贸出口也收到影响，因此企业营业收入资金流入大幅减少，中小企业现金流面临着极大挑战。
The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges .
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