艾媒咨询 | 2025年中国宠物行业市场概况与消费行为调查数据

在情感陪伴需求与消费升级的双重驱动下，中国宠物行业正以多元化态势快速发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国宠物行业市场概况与消费行为调查数据》数据显示，2024年中国宠物经济市场规模达到7013亿元，预计2025年为8114亿元。未来，随着宠物饲养渗透率进一步提升、宠物消费场景不断拓展以及行业规范化发展，中国宠物经济市场规模有望持续扩大。在2025年中国消费者饲养宠物类型中，狗的占比最高，达到44.75%，其次是猫，占比为39.11%。这些数据反映了中国消费者饲养宠物的偏好和趋势。在2025年中国消费者购买宠物食品时最关注因素中，喂食和储存的便捷性以38.71%的占比位列第一，显示出消费者对于宠物食品使用便利性的高度重视。紧随其后的是宠物食用喜好，占比37.27%，说明宠物的口味和偏好也是消费者考虑的重要因素。艾媒咨询分析师认为，未来中国宠物行业将呈现三大趋势：一是产品向功能化、精细化升级，中药宠物保健品、鲜食定制等细分赛道潜力释放；二是服务模式线上线下融合加速，“宠物健康服务圈” 推动医疗、美容等服务数字化；三是智能化深度渗透，AI 问诊、智能穿戴设备等技术提升养宠便捷性。企业需聚焦细分场景需求，强化产品创新与服务赋能，在情感消费与科技融合中开拓市场空间。
Driven by both the demand for emotional companionship and the upgrading of consumption, China's pet industry is developing rapidly in a diversified manner. According to the latest "iiMedia Report | Market overview and consumer behavior survey data of China's pet food industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's pet economy reached 701.3 billion yuan in 2024. It is estimated to be 811.4 billion yuan in 2025. In the future, with the further increase in the penetration rate of pet keeping, the continuous expansion of pet consumption scenarios, and the standardized development of the industry, the market size of China's pet economy is expected to continue to expand. In 2025, among the types of pets kept by Chinese consumers, dogs accounted for the highest proportion, reaching 44.75%, followed by cats, which accounted for 39.11%. These data reflect the preferences and trends of Chinese consumers in keeping pets. Among the factors that Chinese consumers pay the most attention to when purchasing pet food in 2025, the convenience of feeding and storage ranks first with a proportion of 38.71%, demonstrating consumers' high regard for the convenience of using pet food. Following closely behind is the pet's food preferences, accounting for 37.27%, indicating that the taste and preferences of pets are also important factors that consumers consider. Analysts from iiMedia Research believe that in the future, China's pet industry will present three major trends: First, products will upgrade towards functionalization and refinement, and the potential of sub-sectors such as traditional Chinese medicine pet health products and fresh food customization will be released; Second, the integration of online and offline service models is accelerating. The "Pet Health Service Circle" promotes the digitalization of medical, beauty and other services. The third is the in-depth penetration of intelligence. Technologies such as AI diagnosis and smart wearable devices enhance the convenience of pet keeping. Enterprises need to focus on the demands of specific scenarios, strengthen product innovation and service empowerment, and expand market space in the integration of emotional consumption and technology.

艾媒咨询 | 2023-2024年中国宠物行业运行状况及消费市场监测报告

近年来，宠物逐渐成为人们的精神寄托，在供需端以及资本的共同推动下，中国宠物经济产业增长迅速。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国宠物行业运行状况及消费市场监测报告》数据显示，2022年中国宠物经济产业规模达4936亿元，中国宠物市场发展空间巨大。

艾媒报告|2019中国宠物经济运行状况与投资价值研究报告

本报告研究涉及企业/品牌/案例：心宠，中宠股份，佩蒂股份，瑞鹏集团，派多格宠物，Kokowan氪氪宠物，未卡Vetreska，宠物之城，Babypet，瑞派宠物医院，比瑞吉，华亨股份，乖宝宠物，福贝宠食，疯狂的小狗，艾贝尔，安安宠物医院，芭比堂，668宠物，宠物家

iiMedia Research(艾媒咨询)数据显示，“宠物”一词在全国各地都受关注，而广东省的相关资讯最多，占12.81%。随着宠物角色向家庭成员转变，“拟人化”的宠物服务与宠物用品行业兴起，宠物行业形成了食品宠物饲养、宠物交易、宠物食品、宠物用品、宠物医疗、宠物服务的细分领域。宠物食品行业发展成熟，2018年，佩蒂股份企业营收达8.7亿元，同比增长37.5%。宠物美容、宠物玩具、宠物服饰、宠物智能家居等成为风口。宠物医疗方面，宠物医院出现连锁化趋势。截至2019年5月，瑞鹏宠物医院超400家，瑞派宠物医院超300家。艾媒咨询分析师认为，中国宠物经济相关产业已逐渐完善，并正在兴起宠物网红、宠物主题餐馆、宠物社交、品牌店连锁化等。

iiMedia Research shows that people in all over the country pay attention to “pet”, and the information provided by Guangdong Province are the most,which is 12.81%.As the role of pet turns into family member, some goods and services that treats pet as human has been a hit. In the segmenting field of pet industry, the pet food industry developed maturely. The income of Petpal Pet Nutrition Technology reached 87 billion yuan in 2018, with the growth of 37.5%.Besides,Pet Beauty , Pet Toy, Pet Adornment, Pet Smart Home and the like become popular. In the field of Pet Medical Treatment, pet hospital shows the trend of linkage. By the end of May,2019,the amount of Ruipeng Pet Heal Thcare Group’s subsidiary is more than 400 and Ruipai Pet Hospital expanded to 300.iiMedia Research analyst believes that the related industry of pet economy in China has gradually become perfect, and “Pet Red”,Pet Theme Restaurant, Pet Social and the brand store chain of pet spring up.