艾媒研报|传音控股：海外手机市场竞争加剧，“非洲之王”考验升级

本报告研究涉及企业/品牌/案例：传音控股，摩托罗拉，手机，华为，诺基亚，TECNO，itel，Infinix，传音投资，源科基金，传力投资，传承创业，传力创业，传音创业，TETRAD，GAMNAT，睿启和盛，香港网易互娱，三星，小米，OPPO,天珑移动

iiMedia Research(艾媒咨询)数据显示，2018年全球手机整体出货量为18.91亿部，同比下降4.4%，其中智能手机出货量为14.05亿部，同比下降4.2%。中国作为全球第一大手机市场，萎缩程度较全球市场更为剧烈。2018年中国智能手机出货量为3.9亿部，较2017年下降11.7%，存量竞争加剧。与此同时，以非洲和印度为代表的新兴市场国家，正处在人口红利释放期，手机普及率整体偏低，且以功能机为主。数据显示，2018年非洲市场智能手机渗透率维持在三成水平，而印度的智能手机渗透率仅为28%。新兴国家人口红利带来的增量市场以及存量市场的升级需求显示出手机市场仍有较大发展潜力，吸引了手机巨头们的目光，它们纷纷加大力度开拓新兴市场。2018年中国品牌智能手机海外销售占比增长至40%。随着中国主要品牌“出海”步伐的加速，传音控股的错位市场竞争战略逐渐失效，它将面临多个巨头品牌的正面较量，竞争更加激烈。

According to iiMedia Research, global mobile phone shipments in 2018 were 1.891 billion, down 4.4% from a year earlier, of which smartphone shipments were 1.405 billion, down 4.2% from a year earlier. As the world's largest mobile phone market, China has contracted more sharply than the global market. In 2018, China shipped 390 million smartphones, down 11.7% from 2017, and the stock competition intensified. At the same time, emerging market countries, represented by Africa and India, are in the period of demographic dividend release. Mobile phone penetration rate is generally low, and mainly functional machines. Data show that smartphone penetration in Africa remained at 33% in 2018, compared with 28% in India. Incremental market and upgrading demand of stock market brought by demographic dividend in emerging countries show that the mobile phone market still has great development potential, which attracts the attention of mobile phone giants, who have increased their efforts to explore emerging markets. Overseas sales of Chinese brand smartphones increased to 40% in 2018. With the acceleration of the pace of ““going to sea““ of China's major brands, Transsion's dislocation market competition strategy is gradually ineffective. It will face a positive competition among several giant brands, and the competition will become more intense.

艾媒咨询 | 2021-2022年中国露营经济产业现状及消费行为数据研究报告

本报告涉及的案例/品牌/企业：大热荒野，木兰草原风景区，挪客，牧高迪

受到整体旅游市场增长带动，以及消费者对短途旅游和更贴近体验自然的倾向，中国露营营地市场规模持续增长。iiMedia Research(艾媒咨询)数据显示，2014年至2021年中国露营营地市场规模从77.1亿元增至299.0亿元，预计2022年增速达18.6%，市场规模达354.6亿元。随着露营经济的发展，目前已经出现了“营地+景区”模式、“营地+田园”模式、“营地+研学”模式、“营地+体育”模式、“营地+玩乐”模式、“营地+演艺”模式等，预计未来露营营地仍会朝着多样化、创新化道路发展。
Driven by the growth of the overall tourism market and consumers' tendency to travel for short distance and experience nature more closely, the market scale of camping camps in China continues to grow. According to iimedia research, from 2014 to 2021, the market scale of camping camps in China increased from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% and the market scale will reach 35.46 billion yuan in 2022. With the development of camping economy, there have been "camp + scenic spot" mode, "camp + Pastoral" mode, "camp + research and study" mode, "camp + sports" mode, "camp + play" mode and "camp + performing arts" mode. It is expected that the camping camp will continue to develop towards diversification and innovation in the future.

艾媒咨询|2021H1企业费控报销服务专题研究报告

本报告研究涉及企业/品牌/案例：胜意科技

随着财务电子化趋势加大，近几年中国费控报销行业市场实现了跨越式增长。截至2020年，费控报销行业市场营收规模高达11.2亿元。费控行业的发展潜力吸引众多资本入局，截至2021年3月，费控SaaS融资金额已超过6亿元人民币。在激烈的市场竞争环境下，费控报销应用呈现场景化、平台化趋势，精细化和个性化服务将成为新的市场需求；费控报销平台向智能化发展，提升其产品服务能力才是核心关键。
With the increasing trend of electronic finance, China's expense control and reimbursement industry market has achieved leapfrog growth in recent years. By 2020, the market revenue of expense control reimbursement industry has reached 1.12 billion yuan. The development potential of the fee control industry has attracted many capital. As of March 2021, the financing amount of fee control SaaS has exceeded 600 million yuan. In the fierce market competition environment, the application of expense control reimbursement shows the trend of scene and platform, and fine and personalized services will become the new market demand； The expense control reimbursement platform is developing towards intelligence, and improving its product service capability is the core key.

艾媒报告丨2017年中国媒体转型研究报告

艾媒咨询调查结果显示，2017年中国传统媒体主流转型方式包含自建APP、进驻公众号等自媒体平台以及购买解决方案。过去十年，随着平台政策及用户行为习惯发生改变，传统媒体对于微博、微信平台的承载力和控制力明显降低，导致传统媒体行业整体陷入困境，传统媒体转型，必须拥有独立媒介存在主体来支撑。

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