艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告

本报告研究涉及企业/品牌/案例：蒙娜丽莎，悦心健康，惠达卫浴，帝欧家居，四通股份；其他提及企业/品牌：国瓷红叶，冠福股份，华光陶瓷，银凤陶瓷，长城世家，硅元瓷器，顺祥陶瓷，红玫瑰陶瓷，九牧卫浴，浪鲸卫浴，辉煌厨卫，恒通卫浴，益高卫浴，帝王洁具，箭牌卫浴，恒洁卫浴，尚高卫浴，马可波罗瓷砖，东鹏瓷砖，冠珠陶瓷，欧神诺陶瓷，诺贝尔瓷砖，萨米特瓷砖，博德瓷砖，唯美陶瓷，新中源陶瓷

中国陶瓷行业发展面临严重困境。数据显示，2018年中国137家规模以上建筑陶瓷企业倒闭，几大主要瓷砖产区都有停产情况发生，其中河南和广东的产量下滑明显。受新冠疫情影响，2020年全球陶瓷行业面临危机，并且中国陶瓷在第一季度产量有所下降，外贸出口也收到影响，因此企业营业收入资金流入大幅减少，中小企业现金流面临着极大挑战。

The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges .

艾媒报告|2019中国企业图片字体版权纠纷专题研究报告

2019年4月视觉中国因黑洞及国旗国徽图片导致的版权维权争议事件，引发了公众对“版权碰瓷”这一企业行为的关注。事件发生后，视觉中国品牌形象一落千丈。艾媒大数据商情舆情监测系统数据显示，视觉中国的言值指数由4月10日的44.3降至4月16日的8.2，网络口碑呈现一面倒的负面态势。iiMedia Research(艾媒咨询)数据显示，78.8%的受访企业认为，视觉中国的维权方式属于敲诈。而超过四分之三的受访企业解决版权纠纷耗时在3个月以上，且69.0%的受访企业认为处理“版权碰瓷”纠纷已对企业造成负担。企业滥用维权导致“版权碰瓷”现象愈加频繁，对于社会秩序已造成严重干扰，这类企业缺乏社会责任感的行为也引来公众愤慨之情，72.4%的受访网民认为行业频发的版权纠纷问题是涉事企业故意而为，38.3%的受访网民认为该类行为已触及公众底线。

In April 2019, the controversy over copyright protection of VisualChina caused by pictures of black holes and of national flag and emblem has triggered public concern about the corporate behavior of copyright infringement. After the dispute, the brand image of VisualChina fell sharply. As the data of iiMedia Public Opinion Monitoring System showed, the Yanzhi Index of VisualChina dropped from 44.3 on April 10th to 8.2 on April 16th, and its comments on the Internet showed a negative trend. As the data of iiMedia Research showed, 78.8% of the interviewed enterprises believed that the way of rights protection acts of VisualChina was blackmail. More than three quarters of the interviewed enterprises took more than three months to resolve copyright disputes, and 69.0% of the interviewed enterprises believed that dealing with copyright infringement disputes had caused a burden on enterprises. The abuse of rights of copyright protection by enterprises leads to the phenomenon of copyright infringement becoming more and more frequent, which has caused serious interference to social order. The lack of social responsibility of such enterprises has also aroused public outrage. 72.4% of the interviewed netizen think that the frequent copyright disputes in the industry are deliberately caused by the enterprises involved. 38.3% of the interviewed netizen think that such acts have touched the bottom line of the public.

艾媒舆情|“维权” 还是碰瓷？ 视觉中国“黑洞”版权事件舆情监测报告

2019年4月11日，视觉中国声称“黑洞”的版权归属该公司所有，其他公开使用需支付版权费用，这一言论及行为引发轩然大波。4月11日下午15时许，共青团中央发布微博质疑“国旗、国徽的版权也是贵公司的？”，将视觉中国推向舆论的风口浪尖；随后南京苏宁、百度、凤凰网科技、360清理大师、新浪游戏、贵州茅台等官方微博账号也纷纷跟进，质疑自己的Logo成为视觉中国版权。艾媒大数据商情舆情系统（yq.iimedia.cn）监测发现，北京、广东和上海地区最关注本次事件发展情况，视觉中国的言值指数由此前的44.3降至16.3，网络口碑呈现一面倒的负面态度，视觉中国品牌形象一落千丈；随着负面舆情持续发酵，图片版权问题成为热议。

On April 11, 2019, Visual China claimed that the copyright of “black hole“ belonged to their company, and other public should pay fees if they use this subject . This remark and behavior caused an uproar. At 15 o'clock on the afternoon of April 11, the Central Committee of the Communist Youth League issued a microblog questioning that “the copyright of the national flag and national emblem is also your company?“, pushing visual China to the cusp of public opinion; then Nanjing Suning, Baidu, Phoenix Network Technology, 360 Cleanup Master Official Sina Weibo accounts such as Sina Games and Guizhou Maotai have also followed up, questioning their logo as a visual Chinese copyright. iiMedia Public Opinion Consultation System (yq.iimedia.cn found that Beijing, Guangdong and Shanghai are most concerned about the development of this event. The visual China index has dropped to 16.3 from the previous 44.3, and the Internet word of mouth has been turned downside. The visual Chinese brand image has plummeted as the negative public sentiment continues to ferment, the picture copyright issue has become hotly debated.

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