全球领先的新经济产业第三方数据挖掘与分析机构
关于“社会事件”的报告
艾媒咨询|2024年“农夫山泉舆论风波”事件舆情监测分析报告
2024年三月初,一个被网友认为缺乏诚意的花圈悼念,引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示,截至3月12日,“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事,转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research(艾媒咨询)调研数据显示,超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来,以本土文化宣扬企业品牌形象,也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people.艾媒舆情|2020中国“新冠疫期”中铁广州局社会责任行为监测报告
本报告研究涉及企业/品牌/案例:中铁广州局
中铁广州局在科学施策抓好新冠肺炎疫情防控措施、压实压紧复工复产使命担当的同时,积极响应国家号召,捐献防疫物资全力支持地方开展疫情防控工作。
The China Railway Guangzhou Bureau, while scientifically implementing the new crown pneumonia epidemic prevention and control measures, and compacting and resuming production and resuming production, also actively responded to the national call and donated epidemic prevention materials to fully support local epidemic prevention and control.2019年7月中国企业热点舆情事件监测与分析报告
本报告研究设涉及企业/品牌/案例:百度,腾讯,阿里,新氧,斗鱼,老虎证券,富途牛牛,悟空理财,包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票,陌陌,虎牙,映客,虎牙,欢聚时代
艾媒商情舆情数据监测系统(yq.iimedia.cn)显示,2019年7月A股市场接连爆雷,从新城控股董事长猥亵女童到暴风董事长行贿被拘,都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等,不仅引起网民广泛讨论引起了网民的广泛讨论,也推动相关监管部门的高度重视。
iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it.
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