全球领先的新经济产业第三方数据挖掘与分析机构
关于“移动医疗健康”的报告
艾媒咨询|2020年中国互联网医疗行业发展专题研究报告
本报告研究涉及企业/品牌/案例:圆心科技集团,圆心医疗科技,圆心惠保,阿里健康,浙一互联网医院,丁香园。
近年来,中国互联网医疗行业发展迅速,从萌芽期步入到高速发展期。2020年,互联网医疗受新冠疫情影响发展继续加快,5G和人工智能技术逐步落地应用也助推行业规模增长。iiMedia Research(艾媒咨询)数据显示,74.4%的受访网民在疫情期间参与过互联网医疗服务,且认为其能够减轻门诊压力和避免交叉感染的网民占比也超过七成。在互联网医疗主要细分市场中,移动医疗平台借助移动互联网普及和物流水平提高,其品牌认知和市场发展较快,2020年中国移动医疗用户规模将达到6.35亿人,市场规模也将超过520亿元。
In recent years, China Internet medical industry has developed rapidly, from the embryonic stage to high-speed development period. In 2020, the development of Internet medical industry will continue to accelerate under the influence of Covid-19, and the application of 5G and AI technology will also boost the growth of the industry scale. As the data of iiMedia Research showed, 74.4% of the interviewed netizens participated in Internet medical services during the Covid-19 period, and more than 70% netizens believed that it could reduce the pressure of outpatient service and avoid cross infection. In the main market segments of Internet medical industry, mobile medical platforms, with the help of the popularization of mobile Internet and improvement of logistics level, have a rapid brand recognition and market development. In 2020, the user scale of China mobile medical industry will reach 635 million, and the market size will also exceed 52 billion yuan.艾媒咨询|2021年中国互联网医院行业发展研究报告
本报告涉及的案例/品牌/企业:医联,京东健康,好大夫
随着《健康中国2030规划纲要》、“互联网+医疗健康”的国家倡导和执行方针落实,中国互联网医院的数量在2015-2020年五年间增长近1000家,2021年进入稳定上升期。iMedia Research(艾媒咨询)数据显示,自2018年起,中国互联网医院行业进入以医院主导的互联网医院占多数的发展状态。医院主导和企业主导的互联网医院各有不同竞争优势,面对国家的规范政策和市场需求增长,通过差异化定位和院企合作能有效提升各方效益。
With the implementation of the national plan for health China 2030 and Internet plus medical health, the number of China's Internet hospitals increased by nearly 1000 in 2015-2020 years and five years, and entered a stable rise in 2021. According to the data of imedia research, since 2018, China's Internet hospital industry has entered a development state in which hospital led Internet hospitals account for the majority. Hospital led and enterprise led Internet hospitals have different competitive advantages. In the face of national normative policies and market demand growth, the benefits of all parties can be effectively improved through differentiated positioning and hospital enterprise cooperation.
- 1
- 2
- 3
- 4
- 5
- 6
- 134