关于“职业选手”的报告
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艾媒咨询|2021-2022中国音乐教育市场趋势研究报告
iiMedia Research(艾媒咨询)数据显示，中国2021年中国音乐教育市场规模达1133.8亿元，其中2021年学期儿童市场规模528.7亿，同比增长20.0%。K12市场规模411.0亿，增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大，预计2025年将达1616.7亿元。经调研发现，华东地区位居全国音乐教育消费者地区第一，弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为，华东地区等经济较富裕地区是音乐教育的主战场，企业应进一步加强在华东地区等经济较富裕地区的布局。此外，还应推出弦乐器、键盘乐器和木管乐器的课程，以便吸引更多的消费者。未来，在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式，致力于通过自身独有的优势，为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages. -
艾媒咨询|2022年中国新经济行业趋势报告
2022 年 1 月 6日，由艾媒咨询主办的“艾媒之夜—2022年新经济趋势分析大会”在广州隆重举行。本次大会以“洞察风向、数读未来”为主题，分析复盘2021全年行业热门事件，洞察预测2022年新经济行业发展前景，让一部分人先看到先机，赢在未来。活动设置报告发布、主题演讲、圆桌论坛、奖项颁发等基本环节，现场隆重揭晓“2021新经济行业年度巅峰榜”获奖品牌，并授予荣誉证书。艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2022中国新经济产业趋势分析报告》，并结合艾媒长期的监测研究，用数据说话，从行业前景、人群洞察、投资布局三个角度对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
On January 6, 2022, the "Ai media night - 2022 new economic trend analysis conference" hosted by AI media consulting was grandly held in Guangzhou. With the theme of "insight into the wind direction and reading the future", this conference analyzes the hot events in the industry in 2021 and forecasts the development prospect of the new economy industry in 2022, so that some people can see the first opportunity and win in the future. The event set up basic links such as report release, keynote speech, round table forum and award presentation. The award-winning brands of "2021 annual peak list of new economic industries" were grandly announced on the spot, and the honorary certificate was awarded. Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the event and released the 2022 China new economy industry trend analysis report. In combination with AI media's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspectives of industry prospect, crowd insight and investment layout, and directly hit the brand value, Jointly look forward to the development trend of new economic industries in the future. -
艾媒咨询|2021年中国电子竞技产业运行监测报告
本报告研究涉及企业/品牌/案例：腾讯，皇族电子竞技俱乐部，VSPN，虎牙
在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2020年达到1365.6亿元，预计到2022年达到1843.3亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模在2020年达到3.83亿人，预计2022年达到4.18亿人。iiMedia Research(艾媒咨询)数据显示，近七成的受访网民表示支持电竞战队的“本土化”建设，65.5%的受访网民对于青少年电竞职业培养课程表示认同，体现出民众电竞观念的进一步渗透。随着电子竞技赛事的不断丰富和成熟，电竞产业将进一步凸显IP内容价值，逐步融入泛娱乐生态，形成更广泛的影响效应。
With the rapid development of electronic equipment and modern information technology, the scale of China's E-sports market continues to expand, reaching 136.56 billion yuan in 2020 and 184.33 billion yuan in 2022. Among them, thanks to the creation of popular games, mobile E-sports has become the main driving force for the development of e-sports industry. The number of users will reach 383 million in 2020 and 418 million in 2022. According to the data of iimedia research, nearly 70% of the netizens interviewed expressed their support for the "localization" construction of the e-sports team, and 65.5% of the netizens interviewed agreed with the vocational training courses of youth e-sports, reflecting the further penetration of the public's concept of E-sports. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content, gradually integrate into the pan entertainment ecology, and form a broader impact effect. -
艾媒咨询|2021年中国职业培训市场研究报告
本报告研究涉及企业/品牌/案例：北大青鸟，火星时代，中公教育，中大英才，汇众教育
2020-2025年中国在新一代信息技术、电力装备、新材料等十大重点领域人才缺口巨大，这意味着人才紧缺的现实将越来越严峻。因此，加快复合型、应用型和创研型人才的培养，提升现有劳动力的专业技能与智能化水平刻不容缓。职业技能人才的紧缺将进一步推动中国职业培训市场快速发展。数据显示，2020年职业培训行业市场规模下降至2088.0亿元，同比下滑8.9%，预计到2021年中国职业培训市场恢复到疫前水平，达2310.5亿元，同比增长10.7%。
From 2020 to 2025, China will have a huge talent gap in the ten key fields of new generation information technology, power equipment and new materials, which means that the reality of talent shortage will be more and more severe. Therefore, it is urgent to speed up the cultivation of compound, applied and innovative talents, and improve the professional skills and intelligent level of the existing labor force. The shortage of vocational skilled personnel will further promote the rapid development of China's vocational training market. According to the data, the market scale of vocational training industry will drop to 208.8 billion yuan in 2020, with a year-on-year decrease of 8.9%. It is estimated that China's vocational training market will return to the pre epidemic level in 2021, reaching 231.05 billion yuan, with a year-on-year increase of 10.7%. -
艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例：华晟经世，新迈尔，北京商鲲，中公教育，文都教育，金英杰医学教育，学尔森教育，高顿教育，达内教育，新东方，中国东方教育
中国职业技能教育市场保持增长势头，2020年中国职业技能教育市场规模达到1415亿元，较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台，预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系，2019年，中国共有职业教育学校1.15万所，职业教育在校生2857.1万人。同时，《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次，高职院校要在两年期间大规模扩招200万人，鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考，意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升，资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示，职业技能教育市场中，IT应用类市场规模最大，为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势，预计到2021年，IT应用类执业技能培训市场规模达386.9亿元，财会类执业技能培训市场规模达273.9亿元，在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期，市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升，职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly.
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