艾媒报告 |2019中国茶行业市场大数据及标杆商业模式研究报告

本报告研究涉及企业/品牌/案例：小罐茶，大益茶，艺福堂，小马茶业，喜茶，二奈雪の茶，益禾堂，19tea，一芳台湾水果茶，鹿角巷the Ally,一点点，一些柠檬一些茶，四云奶盖贡茶，Taning挞柠•匠心柠檬茶，答案茶，丧茶，快乐柠檬，茶の井，CoCo都可，大卡司，吴裕泰茶业，黄山王光熙松萝茶业股份公司，天府（開曼）控股有限公司，四川省峨眉山竹叶青茶业有限公司，武夷星茶业有限公司，勐海陈升茶业有限公司，咸阳泾渭茯茶有限公司，湖南华莱生物科技有限公司

2019年，中国茶叶产量产值不断上涨，出口量出口额不断增加，内销量与内销额也不断提高，茶行业未来发展前景具有巨大的潜力。中国茶行业已形成全产业链，同时形成了具有规模的线上茶叶市场，截至2019年，中国茶叶线上市场规模达到235.0亿元。中国茶叶经典品牌小罐茶，整合上游茶园资源，并重视技术革新，建立智能化工厂，形成大规模的茶园和生产加工厂，于2019年收获了4.0亿元人民币的融资资本。另外，中国茶叶后市场兴起，带动了年轻一代消费者对茶叶的消费的热情，如新式茶饮品牌喜茶，用创新的产品设计、良好的定价策略以及精准的市场定位，成功开拓出新式茶饮的市场，收获4.0亿元的融资，完成布局31个地区。

　In 2019, the output value of China's tea production continued to rise, the export volume of exports continued to increase, and the volume of domestic sales and domestic sales continued to increase. The future development prospects of the tea industry have great potential. The Chinese tea industry has formed a full industrial chain, and at the same time formed a large-scale online tea market. By 2019, the Chinese tea online market reached 23.5 billion yuan. China's tea classic brand XIAO GUAN TEA, integrated upstream tea garden resources, and attached importance to technological innovation, the establishment of intelligent factories, the formation of large-scale tea gardens and production processing plants, harvested 400 million yuan of financing capital in 2019. In addition, the rise of the Chinese tea market has spurred the enthusiasm of the younger generation of consumers for tea consumption, such as the new tea HEYTEA, with innovative product design, good pricing strategy and precise market positioning, successfully developed new tea. The market for drinking, harvesting 400 million yuan of financing, completed the layout of 31 regions.