艾媒咨询 | 2024年中国线上快递行业消费者调研报告

在当前便捷的生活方式下，线上快递已成为众多消费者的首选方式，他们普遍认为线上寄件具有节约时间和费用的双重优势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国线上快递行业消费者调研报告》数据显示，众多快递品牌中，顺丰凭借其高效的服务质量和可靠的物流体系，备受广大消费者的青睐。纵观整个行业，超过九成的消费者对当前的快递寄件服务持正面评价。在寄件方式的选择上，消费者则最偏爱蜂巢/菜鸟驿站智能寄件（48.74%），其次是上门取件服务（33.02%）。艾媒咨询分析师认为，在线上快递蓬勃兴起的背景下，快递公司需优化服务流程，特别是在物流信息的实时更新、上门服务的准时性等方面，以提升消费者的整体体验。同时，为进一步抢占市场份额与促进行业协调发展，各快递公司应充分利用自身在大件、中小件以及文件运输中的专业优势，不断创新服务模式，以满足消费者日益多样化、个性化的需求。
In the current convenient lifestyle, online courier has become the preferred choice for many consumer, who generally believe that online parcel delivery has the dual advantages of saving time and money. The latest "2024 China online express industry consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that among many courier brands, SF Express has won the favor of a large number of consumers with its efficient service quality and reliable logistics system. Over 90% of consumers surveyed hold a positive view of the current courier delivery service. In terms of parcel delivery methods, consumers are most partial to smart parcel delivery via hive/AliExpress Station (48.74%), followed by home delivery service (33.02%). Analysts from iimedia Research believe that in the background of the booming online courier industry, courier companies need to optimize their service processes, especially in real-time updates of logistics information and punctuality of home delivery services, to enhance the overall consumer experience. At the same time, in order to further seize market share and promote coordinated development of the industry, courier companies should fully utilize their professional advantages in handling large, medium and small parcels and documents, and continuously innovate service models to meet the increasingly diverse and individualized needs of consumers.

艾媒报告 |2019中国消费者线上快递寄件专题研究报告

本报告研究涉及企业/品牌/案例：菜鸟裹裹，京东快递，顺丰速运，支付宝，淘宝，中国邮政，微信

在快递业基础设施和服务水平持续改善的推动下，中国寄件市场规模不断扩大，2019年第一季度快递订单规模达121.5亿件，同比增长了22.5%。同时，为解决寄件行业中的诸多痛点，快递行业通过数字化转型，积极开展线上寄件业务。线上寄件市场呈爆发式增长，其用户规模也在不断扩大，预计在2019年将突破1.6亿人。iiMedia Research（艾媒咨询）数据显示，54.1%的受访网民认为线上寄件为他们节省了超过10分钟，同时, 61.7%的受访网民认为通过线上寄件的形式节省了超10%的费用。通过线上寄件平台体验测评和对比，结果显示，菜鸟裹裹综合体验领先各平台，成高性价比快递业务首选。线上寄件通过标准化的服务，不仅为消费者带来了更高性价比、效率和服务体验的寄件业务，同时推动快递行业服务价值体系的进一步完善。

Driven by the improvement of express infrastructure and service level, the scale of the delivery market has enlarged continually. The amount of express orders in the first quarter of 2019 was 12.15 billion, increased by 22.5% from the same period of last year. Meanwhile, to solve the existing problems of the delivery industry, the express industry starts to focus on the online express delivery business. The scale of the online delivery market has increased dramatically and it is estimated that the user scale will exceed 160 million in 2019. As the data of iiMedia Research showed, 54.1% of the interviewed users believed that the online delivery service helps them save more than 10 minutes, and 61.7 % interviewed users considered that the service helps them save more than 10% of the costs. According to the comparison of different online delivery platforms, Cainiao Post becomes the first choice of cost-effective express business. With the standardized service, online delivery business not only brings the higher cost performance, more effective and better experience service to the customers but also motivates the improvement of the whole industry value.

艾媒报告|2018-2019中国智慧物流行业研究报告

本报告研究涉及企业/品牌包括:京东物流、菜鸟网络、点我达、LLamasoft、ORACLE、SAP、Manhattan、Paragon、Geoconcept、菜鸟、京东云、Flux、唯智、G7智慧物联网、货车帮、运满满、云鸟科技、唯捷城配、盒马鲜生、永辉超市、顺丰快递

iiMedia Research(艾媒咨询)数据显示，当前物流企业对智慧物流的需求主要包括物流数据、物流云、物流设备三大领域，2018年智慧物流市场规模超过4000亿元，预计到2025年，智慧物流市场规模将超过万亿。艾媒咨询分析师认为，随着物联网、人工智能等技术的发展，以及新零售、智能制造等领域对物流的更高要求，智慧物流市场规模将持续扩大。

According to iiMedia Research data, the current demand of logistics enterprises for smart logistics mainly includes logistics data, logistics cloud and logistics equipment. In 2018, the smart logistics market will exceed 400 billion yuan. It is expected that by 2025, the smart logistics market will exceed trillion yuan. iiMedia Consulting analysts believe that with the development of IoT, AI and other technologies, as well as the higher requirements for logistics in new retail, intelligent manufacturing and other fields, the scale of intelligent logistics market will continue to expand.　At the same time, the development of new retail, the upgrading of consumer consumption and the increase of user experience expectations have contributed to the gradual expansion of demand in the real-time distribution industry. It is expected that the number of users in China's distribution industry will reach 421 million in 2019, and there is still potential for continued growth.

艾媒报告|2020中国独角兽TOP100榜单及标杆企业研究报告

本报告研究涉及企业/品牌/案例：乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信；其他提及企业/品牌：阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络

iiMedia Research(艾媒咨询)数据显示，2020年中国独角兽TOP100企业中，地域方面，北京、上海和深圳分别出现39、20和15家独角兽企业，总占比达74%；行业领域方面，人工智能与电商零售领域的独角兽企业发展较为迅速，上榜企业达33家。受益于新兴技术以及庞大的消费人群，与大众消费相关的独角兽企业发展较快，数量占到46%。艾媒咨询分析师认为，在2020年新冠疫情的影响下，中国宏观经济下行压力加剧，独角兽企业也将面临全新的机遇和挑战，一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展，另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争，生存发展压力加剧。

Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development.