关于“表心”的报告
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.-
艾媒咨询｜2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示，2023年中国方便食品市场规模已达6736亿元，预制菜赛道异军突起，方便食品的产品品类得以扩充，预计2026年中国方便食品行业市场规模有望突破万亿元。2024年，消费者最常购买的方便食品为方便面、方便米饭等，占比达63.1%；网上商城（58.3%）是消费者购买方便食品的主要渠道；成分安全、无添加剂（51.2%）是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现，方便食品行业越发细分化和多元，品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich. -
艾媒咨询｜2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整，中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示，2023年中国烘焙食品零售市场规模达5614.2亿元，同比增长9.2%，预计2029年可达到8595.6亿元。艾媒咨询分析师认为，中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。未来，随着烘焙食品行业的技术进步，如自动化生产设备应用和冷链技术发展，将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
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艾媒咨询|2021年中国钟表行业发展白皮书
本报告研究涉及企业/品牌/案例：万表
数据显示，2021年中国钟表行业市场规模2298.3亿元，其中二手钟表市场规模1287.1亿元，新表市场规模896.4亿元，维修市场规模114.9亿元。随着市场的高增长，艾媒咨询分析师预测，2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进，中国钟表电商将推动中国钟表产业数字化转型，AI与传统行业的融合不断加深，数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域，通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology. -
艾媒咨询|2020年中国月饼市场与消费者行为研究报告
近年来民众对于传统节日的重视程度逐渐加深，对月饼的消费需求持续增加，推动月饼市场规模不断扩大。iiMedia Research（艾媒咨询）数据显示，2020年中国月饼销售额规模超过200亿元，继续稳定增长。但目前出于个人喜好而购买月饼的消费群体正在变小，应节和送礼已成为中秋月饼消费主要驱动因素。超过半数消费者购买月饼的原因为亲友送礼，22.4%的消费者为商务送礼，45.4%的消费者购买月饼作为应节食品。而面对消费者市场需求逐渐转变，各月饼品牌也积极寻求创新。目前品牌方主要通过月饼产品结构和营销方式创新来适应市场转变。产品结构方面，月饼品牌产品注重口味和食材创新，特别注重健康化和口味新颖化来满足不同的消费群体；营销方式方面企业则主要采用跨界营销吸引消费者，同时更加注重通过互联网传达品牌文化和历史。
In recent years, more and more attention are paid to traditional festivals, and the consumption demand for mooncakes continues to increase, which promotes the continuous expansion of the market scale of mooncakes. As the data of iiMedia Research showed, sales volume of mooncakes in China will exceed 20 billion yuan in 2020, continuing the steady growth. However, the amount of consumers who buy mooncakes for personal preference is becoming smaller and smaller. Festival celebration and gift presenting have become the main driving factors of mooncake consumption. More than half of the interviewed consumers buy mooncakes for giving gifts to relatives and friends, and 22.4% for business partners. And 45.4% of the interviewees buying mooncakes for festival celebrating. In the face of the gradual change of consumer market demand, the mooncake enterprises are also actively seeking innovation. At present, the mooncake brands mainly adapts to the market change of through innovation of mooncake product structure and marketing mode. In terms of product structure, mooncake brand products focus on taste and food material innovation, especially on health and taste novelty to meet different consumer groups. In terms of marketing methods, enterprises mainly adopt cross-border marketing to attracting consumers, and pay more attention to convey brand culture and history through online channels. -
艾媒咨询|2020上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：茶里、立顿、川宁。
袋泡茶已成为全球茶叶消费的重要组成部分。数据显示，在欧美等国家，袋泡茶的年消费量占茶叶总消费量的80%以上，销售份额较大。而中国袋泡茶的年消费量占茶叶总消费量仅约5%。结合袋泡茶的消费意愿看，未来中国袋泡茶市场将保持稳步增长，预计2020年中国袋泡茶线上市场规模将突破128.7亿元。
Tea has become an important part of global tea consumption. Data show that in Europe and the United States and other countries, the annual consumption of tea accounted for more than 80% of the total consumption of tea, sales share is larger. China's annual consumption of tea-making accounts for only about 5% of total tea consumption. Combined with the consumption of tea, china's tea bag tea market will maintain steady growth in the future, the market size of China's tea-making line is expected to exceed 12.87 billion yuan in 2020.
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