艾媒咨询 | 2023-2024年中国互联网汽车金融发展专题研究报告

数据显示，2023年1-6月中国汽车销售量达1324万辆，同比增长9.8%，二手车交易量达877万辆，同比增长15.6%，汽车销售发展为互联网汽车金融提供坚实发展基础。中国汽车产业不断完善，新一代消费群体对金融和互联网服务接受程度更高，传统车企与新能源车企纷纷拓展汽车金融业务领域，互联网汽车金融行业规模有望实现进一步扩张。

艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告

本报告研究涉及企业/品牌/案例：卖好车

下沉市场购车群体中的首购比例更高，首购需求较大。iiMedia Research(艾媒咨询)调研数据显示，下沉市场用户购车时，不再单纯关注价格，而是在价格可承受的范围内，更关注汽车的硬件设备(如动力、外观、内饰)，以及软性因素(如安全性、娱乐功能)。同时，在下沉市场汽车销售渠道中，中小汽车经销商占比达到47.2%；而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform.