艾媒咨询｜2024-2025年中国鲜花电商市场分析报告

中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长，成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善，鲜花电商行业已经形成了一套成熟的运营模式，成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下，中国鲜花电商行业不仅满足了国内消费者多样化的需求，也逐渐将业务拓展至海外市场，成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务，部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场，成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示，2023年中国鲜花电商市场规模为1279.1亿元，预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为，在全球化的背景下，中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念，可以更好地与海外消费者建立情感联系，提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics.

艾媒咨询 | 2025年中国鲜花市场消费行为调查数据

随着鲜花消费文化的深度渗透和产业数字化升级，中国鲜花消费市场呈现多维变革趋势。无论是在消费习惯领域、体验需求深化领域、渠道生态重构领域，鲜花市场都呈现了不一样的生机，但同质化严重、物流损耗等行业痛点仍制约市场发展。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国鲜花市场消费行为调查数据》数据显示，92.56%的消费者都购买过鲜花，平均一年购买鲜花次数在3-5次的消费者占比有43.28%，消费者单次平均消费多数在51-100元。消费者在购买鲜花时会着重考虑花的新鲜程度、花的价格、花的整体观感等因素。有41.42%的消费者认为鲜花能够给他们带来浪漫感。最多人喜欢的花色是粉色和红色，有80.99%的消费者送过花给别人，有56.11%的消费者认为购买鲜花能够装点环境，45.44%的消费者认为鲜花能够将他们的情感传递给别人。艾媒咨询分析师认为，在当代，扩宽鲜花销售渠道，重视鲜花包装的设计，解决鲜花价格虚高和市场秩序不稳定等问题能够有效地扩大鲜花市场。在未来，鲜花加电商也是一个火热的组合，丰富的鲜花搭配与较多的鲜花款式，丰富的促销活动等都是鲜花电商的优势所在，当然鲜花电商也会存在诸如货不对板，配送不及时，价格不透明，信息安全有隐患等问题。
With the deep penetration of flower consumption culture and industrial digital upgrading, China's flower consumption market shows a multidimensional trend of change: whether it is in the field of consumption habits, the deepening of experience demand, the field of channel ecological reconstruction, the flower market shows different vitality, but serious homogeneity, logistics loss and other industry pain points still restrict market development. According to Survey data of Chinese flower market consumption behavior in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 92.56% of consumers have bought flowers, and 43.28% of consumers buy flowers 3-5 times a year on average. The average consumption of a single consumer is mostly 51-100 yuan. When buying flowers, consumers will focus on factors such as the freshness of flowers, the price of flowers, and the overall appearance of flowers. 41.42% of consumers believe that flowers can bring them a sense of romance. The color that most people like is pink and red, 80.99% of consumers have sent to others, 56.11% of consumers think that buying flowers can decorate the environment, 45.44% of consumers think that flowers can pass their emotions to others. Ai Media Consulting analysts believe that in contemporary times, expanding flower sales channels, attaching importance to the design of flower packaging, and solving problems such as inflated flower prices and unstable market order can effectively expand the flower market. And in the future, flowers and e-commerce is also a hot combination, rich flowers with more flower styles, rich promotional activities, etc., are the advantages of flower e-commerce, of course, flowers e-commerce will also exist such as goods wrong board, delivery is not timely, prices are not transparent, information security risks and other problems.

艾媒咨询 | 2024年中国线上快递行业消费者调研报告

在当前便捷的生活方式下，线上快递已成为众多消费者的首选方式，他们普遍认为线上寄件具有节约时间和费用的双重优势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国线上快递行业消费者调研报告》数据显示，众多快递品牌中，顺丰凭借其高效的服务质量和可靠的物流体系，备受广大消费者的青睐。纵观整个行业，超过九成的消费者对当前的快递寄件服务持正面评价。在寄件方式的选择上，消费者则最偏爱蜂巢/菜鸟驿站智能寄件（48.74%），其次是上门取件服务（33.02%）。艾媒咨询分析师认为，在线上快递蓬勃兴起的背景下，快递公司需优化服务流程，特别是在物流信息的实时更新、上门服务的准时性等方面，以提升消费者的整体体验。同时，为进一步抢占市场份额与促进行业协调发展，各快递公司应充分利用自身在大件、中小件以及文件运输中的专业优势，不断创新服务模式，以满足消费者日益多样化、个性化的需求。
In the current convenient lifestyle, online courier has become the preferred choice for many consumer, who generally believe that online parcel delivery has the dual advantages of saving time and money. The latest "2024 China online express industry consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that among many courier brands, SF Express has won the favor of a large number of consumers with its efficient service quality and reliable logistics system. Over 90% of consumers surveyed hold a positive view of the current courier delivery service. In terms of parcel delivery methods, consumers are most partial to smart parcel delivery via hive/AliExpress Station (48.74%), followed by home delivery service (33.02%). Analysts from iimedia Research believe that in the background of the booming online courier industry, courier companies need to optimize their service processes, especially in real-time updates of logistics information and punctuality of home delivery services, to enhance the overall consumer experience. At the same time, in order to further seize market share and promote coordinated development of the industry, courier companies should fully utilize their professional advantages in handling large, medium and small parcels and documents, and continuously innovate service models to meet the increasingly diverse and individualized needs of consumers.

艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告

随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.

艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告

iiMedia Research（艾媒咨询）数据显示，2024年中国在线餐饮外卖行业市场规模为16357亿元，预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活，超六成的下沉市场外卖消费者每周点外卖的频率在3次以上，工作日（38.4%）和节假日聚餐（34.6%）是外卖消费的主要场景。平台信誉（50.5%）和用户评价（45.7%）是下沉市场消费者选择外卖平台时最关注的因素，其次是外卖产品丰富度（42.5%）和配送费（38.7%）。随着互联网普及程度的提高和移动支付的便捷性提升，下沉市场的外卖用户数量呈现出快速增长的态势，下沉市场有望成为外卖行业规模增长的新动力源。
According to iiMedia Research, the market size of China's online food delivery industry in 2024 is 1,635.7 billion yuan, and it is expected to reach 1,956.7 billion yuan in 2027. With the gradual saturation of the take-out market in first - and second-tier cities, many catering brands have begun to look to the sinking market to seek new growth points and development opportunities. Take-out is gradually integrating into the daily life of consumers in the sinking market, and more than 60% of take-out consumers in the sinking market order take-out more than 3 times a week, and weekdays (38.4%) and holidays (34.6%) are the main scenes of take-out consumption. Platform reputation (50.5%) and user evaluation (45.7%) are the most concerned factors for consumers in sinking markets to choose delivery platforms, followed by delivery product richness (42.5%) and delivery costs (38.7%). With the improvement of the popularity of the Internet and the convenience of mobile payment, the number of take-out users in the sinking market has shown a rapid growth trend, and the sinking market is expected to become a new power source for the scale growth of the take-out industry.

艾媒咨询｜2024年中国乡镇外卖市场消费趋势调查报告

2023年中国在线餐饮外卖行业市场规模为15254亿元，预计2027年达到19567亿元，在线餐饮外卖行业规模持续增大。随着一二线城市外卖市场的逐渐饱和，众多餐饮品牌开始将目光投向下沉市场，未来外卖市场规模的增长动力将更多地来源于三线及以下城市和乡镇地区。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国乡镇外卖市场消费趋势调查报告》数据显示，外卖正在逐步融入乡镇居民的日常生活，超七成的乡镇消费者每周点外卖的频率在3次以上；消费者在使用乡镇外卖平台时常遇到的问题有食品质量问题（50.4%）和配送延迟问题（51.7%）。为了争夺市场份额，各平台纷纷加大投入，提升服务质量，优化用户体验，乡镇外卖平台正逐步向多元化服务方向发展，除了传统的餐饮服务外，平台还开始涉足日用品、医疗用品等其他领域的配送服务。
In 2023, the market size of China's online food delivery industry reached RMB 1,525.4 billion, and it is projected to reach RMB 1,956.7 billion by 2027, indicating a continuous expansion of the online food delivery industry. As the food delivery market in first- and second-tier cities gradually becomes saturated, numerous catering brands have begun to shift their focus to the lower-tier markets. The future growth momentum of the food delivery market will increasingly stem from third-tier cities and below, as well as towns and villages. According to the latest "Survey report on consumption trend of rural take-out market in China in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, food delivery is gradually becoming an integral part of the daily lives of rural residents, with over 70% of rural consumers ordering food delivery more than three times a week. Common issues encountered by consumers when using rural food delivery platforms include food quality concerns (50.4%) and delivery delays (51.7%). To compete for market share, various platforms have increased investments, enhanced service quality, and optimized user experience. Rural food delivery platforms are gradually evolving towards diversified services, expanding beyond traditional catering services to include delivery of daily necessities, medical supplies, and other products.

艾媒咨询 | 2023-2024年中国冷链物流行业解析及市场发展研究报告

目前冷链物流领域产品主要客户群仍然是B端，应该加大针对终端零售客户群的产品开发，不仅仅局限于部分餐饮类产品。针对不同产品特性区分细分市场，兴建不同生产线和供应链。

艾媒咨询 | 2023-2024年中国仓储会员超市行业发展状况及消费行为研究报告

仓储会员超市积极吸纳传统超市的部分客户群体，线上线下购物场景的融合，为消费者提供多样选择，将满足消费者高频的食品和日用品的需求，并进一步覆盖门店服务半径外人群，线下体验、线上下单将成为未来购物的主流方式。

【预售】2024-2025年中国低空经济行业研究报告

随着科技经济的发展，各种有人驾驶和无人驾驶航空器的各类低空飞行活动变得愈发活跃，“低空飞行经济”逐渐走入广大消费者的视野。低空飞行在物流配送、空中交通、地形测绘、紧急救援等领域逐渐展现出其他传统方式无法比拟的优势。
《2024-2025年中国低空经济行业研究报告》是对中国低空飞行行业进行全面深入分析的权威报告。本报告通过对中国低空飞行行业进行市场现状、政策环境、竞争格局、消费行为等方面的研究，为您揭示中国低空飞行经济市场的真实状况和发展趋势。
With the development of technology and economy, various low altitude flight activities of manned and unmanned aerial vehicles have become increasingly active, and the "low altitude flight economy" has gradually entered the vision of consumers. Low altitude flight has gradually demonstrated advantages in logistics distribution, tourism photography, terrain surveying, emergency rescue, and other fields that cannot be compared to other traditional methods.
The 2024-2025 China Low Altitude Economy Industry Research Report is an authoritative report that provides a comprehensive and in-depth analysis of China's low altitude flight industry. This report conducts research on the current market situation, policy environment, competitive landscape, consumer behavior, and other aspects of China's low altitude flight industry to reveal the true situation and development trends of China's low altitude flight economy market.