艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）

2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.

艾媒咨询 | 2024-2025年中国零食集合店市场分析及发展趋势报告

随着人们生活水平的提高，对零食的需求也在增加。特别是在年轻人群中，零食已经成为他们日常消费的一部分。新兴的消费群体和消费观念为零食集合店这一创新业态的发展提供了巨大机会和包容性。2023年，中国量贩零食赛道进入高速发展期。零食集合店竞争趋向白热化，各品牌“跑马圈地”式的兼并和收购行为日益增多，门店数量不断增长。截至2023年10月，中国零食集合店门店数量已经突破2.2万家。iiMedia Research（艾媒咨询）数据显示，2023年中国零食集合店市场规模为809亿元，预计2025年有望达到1239亿元。
With the improvement of people's living standards, the demand for snacks is also increasing. Especially among young people, snacks have become a part of their daily consumption. The emerging consumer groups and consumption concepts provide enormous opportunities and inclusiveness for the development of snack collection stores. In 2023, China's mass selling snack track entered a period of rapid development. The competition among snack collection stores is fierce, with an increase in mergers and acquisitions of various brands, and a continuous increase in the number of stores. As of October 2023, the number of snack collection stores in China has exceeded 22000. According to data from iiMedia Research, the market size of Chinese snack collection stores in 2023 was 80.9 billion yuan, and it is expected to reach 123.9 billion yuan by 2025.

艾媒咨询 | 2024年中国电视剧行业消费行为调研分析报告

电视剧已成为现代生活不可或缺的娱乐方式，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国电视剧行业消费行为调研分析报告》数据显示，34.03%的观众观看电视剧时间占空闲时间的比例为40%-60%，24.09%的观众则有20%-40%的空闲时间用于观看电视剧。在剧情偏好方面，动作冒险类（33.45%）、爱情都市类（33.27%）以及悬疑警匪类（32.91%）剧集尤为受到观众青睐。至于观剧平台的选择，头部平台优势明显，腾讯视频与爱奇艺占据了市场的较大份额。艾媒咨询分析师认为，目前电视剧观众的剧情偏好呈现出多元化的特点。制片方与剧组应当摒弃一味追求高流量和同质化的传统思维，鼓励多题材作品的繁荣发展，并依据不同平台的受众特征进行精准投放，以实现内容与平台的最佳匹配。
TV series have become an indispensable entertainment mode in modern life. According to the latest "2024 China TV drama industry consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 34.03% of the audience watch TV series accounted for 40%-60% of their free time, and 24.09% of the audience spend 20%-40% of their free time watching TV series. In terms of plot preference, action-adventure series (33.45%), love-city series (33.27%) and suspense police series (32.91%) were particularly favored by viewers. As for the choice of viewing platforms, the head platform has obvious advantages, and Tencent Video and iQiyi occupy a large share of the market. Analysts from IImedia Consulting believe that the current drama audience preferences show diversified characteristics. Producers and crews should abandon the traditional thinking of blindly pursuing high traffic and homogenization, encourage the prosperity and development of multi-theme works, and accurately deliver according to the audience characteristics of different platforms, so as to achieve the best match between content and platforms.

艾媒咨询｜2024-2025年中国水产行业现状及消费趋势洞察报告

近年来，中国水产行业正以稳健的步伐向前发展，其产业规模持续扩张，产量快速提升，展现出强劲的增长势头和广阔的发展前景。数据显示，2015-2023年中国水产品总产量逐年递增，2023年达7116.24万吨，水产品已成为居民膳食结构中的重要组成部分，水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示，在水产品品类选择中，71.5%消费者常购买生鲜/冷冻水产品，生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类，占比75.3%，在市场上占比中拥有一定的优势空间。如今，中国水产养殖企业多以分散的个体经营模式为主，大型企业较少，市场集中度低。与此同时，水产类预制菜已渐成水产品消费的新途径，行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域，朝品牌化、专业化方向发展；同时，进一步加快转型升级，推进智慧水产养殖，开展数字渔业示范，大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.

艾媒咨询｜2023-2024年中国零售行业发展趋势报告

调研数据显示，2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上，2023年同比增长8.7%；2022年中国便利店行业市场规模达4237亿元，同比增长10.5%；2023年中国零食集合店市场规模为809亿元，截至2023年10月，中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为，随着社会物质生活愈发丰富，消费者购物的关注点不再局限于产品的品质，逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.

艾媒咨询｜2024年中国春季节令糕点及粽子消费趋势分析报告

2月26日，艾媒咨询分析师受邀出席由中焙糖协和Bakery China主办的【焙烤新国潮×礼好端午】春季节令糕点产业发展论坛，并在活动现场发布了《2024年中国春季节令糕点及粽子消费趋势分析报告》。随着节日庆祝常态化，中国消费者对于礼物消费的态度和观念逐渐改变，更加重视日常生活中情感实质的传达，礼物消费正从集中走向分散。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国春季节令糕点及粽子消费趋势分析报告》数据显示，2023年中国礼物经济产业市场规模为12998亿元，同比增长6.0%，预计2027年将突破16000亿元。随着年轻人对传统文化的重视和消费能力的提高，中式糕点凭借“颜值”“仪式感”等因素，逐渐成为了春节、中秋节等庆典期间的消费热点，51.5%的消费者表示购买中式糕点的目的是送礼。未来，随着国潮点心热度的攀升，中式糕点的消费将趋于日常化、社交化。
On February 26, Imedia Consulting analysts were invited to attend the Spring Festival Pastry Industry Development Forum hosted by the China Pei Sugar Association and Bakery China, and released the "Analysis Report on the Consumption Trend of Chinese Spring Festival Pastry and Zongzi in 2024" at the event. With the normalization of festival celebrations, Chinese consumers have gradually changed their attitude and concept of gift consumption, paying more attention to the communication of emotional substance in daily life, and gift consumption is moving from centralized to decentralized. According to the latest "Analysis Report on the Consumption Trend of Chinese Spring Pastry and Zongzi in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry in 2023 will reach 1,299.8 billion yuan, an increase of 6.0%. It is expected to exceed 1.6 trillion yuan by 2027. With young people's emphasis on traditional culture and the improvement of consumption power, Chinese pastry has gradually become a hot consumption spot during the Spring Festival, Mid-Autumn Festival and other celebrations by virtue of factors such as "appearance level" and "ritual sense". 51.5% of consumers said that the purpose of buying Chinese pastry is to give gifts. In the future, with the rise of the popularity of national tide dim sum, the consumption of Chinese pastries will tend to be daily and social.

艾媒咨询｜2024年中国新春年菜消费市场研究报告

2023年中国年菜行业市场规模为1291.3亿元，同比增长81.0%。企业通过开发年菜新产品体系，营造新消费场景，市场呈现高速增长势头， 预计2024年中国年菜行业市场规模为1708.1亿元，2026年市场规模有望达2626.4亿元。随着现代化技术的发展及消费观念的改变，年菜演变成新兴零售商品，能节省制作时间，让消费者能够便捷食用。在保证食品安全、营养、美味的同时，年菜也注入时尚元素和创新思维，巧妙结合不同地域的菜式特色，紧随时代潮流推陈出新。“年菜经济”全产业链的互联互通，促进农产品稳产保供，利于引领春节消费“新食尚”，促成新消费欲望。目前，年菜市场仍处于蓝海阶段，行业有很大的扩容空间。市场整体呈现出快速扩张、需求旺盛的态势。未来，烹饪加工技术和冷链物流技术应用逐渐成熟，将带动年菜行业向标准化、规范化迈进。
In 2023, the market size of China's New Year dish industry will be 129.13 billion yuan, an increase of 81.0%. Enterprises through the development of New Year dish new product system, create a new consumption scene, the market shows a rapid growth momentum, is expected in 2024, China's New Year dish industry market size of 170.81 billion yuan, 2026 market size is expected to reach 262.64 billion yuan. With the development of modern technology and the change of consumption concepts, New Year dishes have evolved into new retail goods, which can save production time and allow consumers to easily eat. While ensuring food safety, nutrition and taste, the New Year cuisine also infuses fashion elements and innovative thinking, cleverly combining the cuisine characteristics of different regions and following the trend of The Times. The interconnection of the whole industrial chain of the "New Year vegetable economy" and the promotion of stable production and supply of agricultural products are conducive to leading the "new food" consumption during the Spring Festival and promoting new consumption desire. At present, the New Year food market is still in the blue ocean stage, and the industry has great room for expansion. The market as a whole is showing a rapid expansion and strong demand. In the future, the application of cooking processing technology and cold chain logistics technology is gradually mature, which will drive the New Year dish industry to standardization and standardization.

艾媒咨询 | 2023年中国鲍鱼食品消费市场研究报告

2023年中国水产预制菜行业规模为1237亿元，同比增长18.1%，2026年水产预制菜市场规模有望达2576亿元。随着消费者饮食多元化，消费结构升级，水产预制菜市场将持续扩大规模。作为水产预制菜的一种，鲍鱼食品富含营养价值，满足居民当下的消费需求。2015-2022年中国鲍鱼海水养殖总产量逐年增加，涨幅近一倍，这为鲍鱼食品行业搭建完整的产业链和产业体系奠定了基础，产品价值不断增值放大，鲍鱼食品行业极具发展前景。为抓住行业发展风口，鲍鱼食品企业不断拓宽销售渠道，除传统电商平台外，还抢占直播、短视频等新兴渠道蕴藏的增量空间。未来，鲍鱼零售市场将会呈现出多元化和个性化的趋势。商家需加快多渠道平台的铺设，提高销售效率和覆盖范围，以抢占更多市场份额。
In 2023, the scale of China's aquatic prefabricated vegetable industry is 123.7 billion yuan, an increase of 18.1%, and the scale of aquatic prefabricated vegetable market is expected to reach 257.6 billion yuan in 2026. With the diversification of consumers' diet and the upgrading of consumption structure, the aquatic prepared vegetable market will continue to expand its scale. As a kind of aquatic prepared dishes, abalone food is rich in nutritional value to meet the current consumption needs of residents. From 2015 to 2022, the total output of abalone mariculture in China has increased year by year, nearly doubling, which lays the foundation for the abalone food industry to build a complete industrial chain and industrial system, and the value of products continues to increase and expand, and the abalone food industry has great development prospects. In order to seize the development of the industry, abalone food enterprises continue to expand sales channels, in addition to traditional e-commerce platforms, but also to seize the incremental space of emerging channels such as live broadcasting and short video. In the future, the abalone retail market will show a diversified and personalized trend. Merchants need to speed up the laying of multi-channel platforms, improve sales efficiency and coverage, in order to seize more market share.

艾媒咨询｜2023年中国无骨鸡爪消费市场研究报告

2023年无骨鸡爪市场在消费回暖背景下迅速发展。2024年1月11日，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2023年中国无骨鸡爪消费市场研究报告》，报告显示，2023年中国无骨鸡爪行业线上市场规模为49.8亿元，同比增长16.5%，2028年其市场规模有望达77.6亿元。在“宅经济”和快节奏的现代生活等多重影响下，无骨鸡爪消费场景逐渐增多，行业将持续扩容。在C端市场，无骨鸡爪的发展潜力巨大，线上渠道如抖音等在品牌推广与消费转化方面表现优秀。无骨鸡爪食品行业产品质量存在参差不齐的现象，未来随着企业竞争白热化，无骨鸡爪市场将进入平稳发展阶段，高品质、多种类、全渠道发展的高性价比产品更能脱颖而出。为保持竞争优势，企业需关注产品质量、品牌建设和销售渠道的拓展。
In 2023, the boneless chicken feet market developed rapidly in the context of consumption recovery. On January 11, 2024, iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, released the Research Report on China's boneless Chicken feet Consumption Market in 2023, which showed that the online market size of China's boneless chicken feet industry in 2023 was 4.98 billion yuan, an increase of 16.5%. Its market size is expected to reach 7.76 billion yuan in 2028. Under the multiple influence of the "house economy" and the fast-paced modern life, the consumption scene of boneless chicken feet has gradually increased, and the industry will continue to expand. In the C-end market, the development potential of boneless chicken feet is huge, and online channels such as Douyin perform well in brand promotion and consumption transformation. The product quality of the boneless chicken feet food industry is uneven, and in the future, with the fierce competition among enterprises, the boneless chicken feet market will enter a stage of stable development, and the cost-effective products with high quality, multiple types and all-channel development will stand out. In order to maintain a competitive advantage, enterprises need to focus on product quality, brand building and the expansion of sales channels.

艾媒咨询｜2024年中国养生茶饮行业现状研究及消费者洞察报告

国民健康需求的升级、养生文化的盛行、国家政策的支持与法令法规的准允，为药食同源产业的蓬勃发展提供了有力保障，也为养生茶饮的市场扩容注入了强劲动力。养生茶饮作为健康食疗的一种，结合了拥有数千年的历史底蕴与广大的群众基础的传统中医养生文化，被赋予着“寓医于食”的温和而个性化的天然优势。随着现代生活节奏加快和健康观念普及，养生茶饮成为了健康生活的新宠。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国养生茶饮行业现状研究及消费者洞察报告》数据显示，2023年中国养生茶饮市场规模为411.6亿元，同比增长27.3%；预计2028年将突破千亿元。超九成消费者在每月养生茶饮的消费支出上超过了50元，而消费者消费养生茶饮时最重视的因素为口感与口味，其比例为65.2%。在消费群体年轻化已成趋势、健康理念成消费升级新需求的大背景下，养生茶饮企业需加强产品创新与技术升级为产业提质升级，并扩宽渠道可能，同时努力开拓年轻化的健康消费市场，创新传承中医养生文化来迎合市场需求，方可扩大市场影响力，抓住赛道机遇。
The enhancement of national healthcare needs, the promotion of health culture, the backing of national policies and the enactment of laws and regulations provide a robust assurance for the dynamic growth of the pharmaceutical and food industry, as well as inject a powerful impetus for the market expansion of healthy herbal beverage industry. Healthy herbal beverage, as a form of nutritious diet, integrates traditional Chinese medicine health culture with millennia-old history and broad public support, and is endowed with the gentle and personalized natural advantages of "integrating medicine into food". With the accelerated pace of modern life and widespread adoption of health concepts, healthy herbal beverage has emerged as a new favorite in healthy living.According to the latest Research Report 2024 China Health Herbal Beverage Industry Status Research and Consumer Insight Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's healthy herbal beverage market size is projected to reach 41.16 billion yuan by 2023, representing a 27.3% increase. It is expected to surpass 100 billion yuan by 2028. Over 90% consumers spend more than 50 yuan per month on healthy herbal beverages, with taste being cited as the most important factor at 65.2%. Against this backdrop where younger consumer groups are gaining prominence and wellness concepts are driving consumption upgrades, healthy herbal beverage companies need to bolster product innovation and technological advancement to enhance quality while expanding potential channels. Simultaneously they should strive to tap into the younger demographic's interest in wellness products through innovative approaches that uphold traditional Chinese medicine culture in order to meet market demand effectively expand their influence.